Post Graduate Diploma in Management (PGDM) is one of the most popular professional courses after graduation. The management professionals produced by PGDM institutes often go on to occupy important positions in their organizations. Besides, they also earn a handsome salary for most part of their careers.
Importance of Specialization
A PGDM diploma ends with a specialization in one of the functional areas of management such as marketing, finance, human resources, international management, digital marketing, business analytics, and so on. For example, the ITM Group of Institutions offer industry-ready specializations in as many as 13 management areas. A specialization helps a fresh management graduate to choose the functional area where he or she can work.
Why Specialization in Marketing?
Given a choice, which management area will you choose for specialization? Going by popularity, marketing is one of the most sought-after PGDM courses in India. Most management schools and colleges have much larger intake in marketing compared to other disciplines.
While in most management areas, a relevant technical background is considered essential to excel in the chosen field, anyone with the right attitude and willingness to work hard can do well in marketing. For example, a background in commerce is considered essential for those seeking the PGDM degree with finance specialization.
But this should not give you the impression that PGDM in Marketing is easier than other specializations or a marketing career is easier than a career in, for example, finance. Rather, PGDM in Marketing may require you to study hard, and understand and assimilate an entire range of new topics.
With online marketing fast replacing traditional marketing, there is a whole new range of things to study in PGDM marketing. If you have not studied similar subjects in your graduation, you will have to cover a good deal of course content during the 2 years of your PGDM.
What is PGDM Marketing?
A PGDM program in Marketing offers an exhaustive study and training module that prepares the student for a marketing career. The program covers both orthodox and modern marketing techniques. Several case studies are analyzed as part of the curriculum. Now that online marketing has become an essential part of any marketing exercise, it constitutes a good deal of the curriculum.
Marketing is one of the most important departments in any business organization. It is primarily responsible for sales and branding of the company and its products. Besides, it is also involved in advertising and brand promotions. Goods and services can be sold thousands of kilometers away from the production site. It’s the marketing department that creates strategies and plans for the marketing in an entire geographical region.
What Kind of Career Prospects Does PGDM in Marketing Have?
As we have said earlier, marketing is critical to any business, marketing professionals often have the best career prospect in an organization. Marketing professionals find quick promotions based on their performance. Some of them grow to become CEOs and managing directors.
Usually, the marketing department has an adequate number of staff both at junior and senior levels. The department is responsible for the overall sales and profits of a company. Because of this, the marketing department often has targets to achieve in terms of sales and revenues.
A marketing department may also have separate digital marketing and advertising arms. They are responsible for their respective aspects of the business.
Marketing professionals also do well as entrepreneurs. Because they have the caliber to sell products and lay the groundwork for an efficient marketing network, they do well when they have their own products and companies.
Marketing professionals may find the same level of salaries as professionals in any other area but their salaries and incentives may dramatically rise with better performance. Marketing is one of the best paid professions.
What Kind of Job Roles Do PGDM Marketing Graduates Find?
A PGDM graduate with specialization in marketing is a go-getter who can soon rise to the level he deserves. It’s quite common to see young marketing professionals acting as CEOs and in other important positions.
- Marketing Manager
- Brand Manager
- Digital Marketing Specialist
- Communications Manager
- Sales Manager
- Content Marketing Specialist
- Market Research Analyst
- Public Relations Specialist
- Product Marketing Manager
- Market Research Analyst
- Media BuyerPromotions Manager
- Event Planners
- Chief Marketing Officer
- Sports Marketing Executive
- Advertising Manager
Which Is the Best PGDM Marketing Course
The number of PGDM-Marketing required by the industry is large. To cater to this growing number of PGDM aspirants, there are thousands of business schools in the country and abroad. However, not all these management schools are worth the hype they create around their courses and infrastructure. The best PGDM colleges in India are AICTE approved PGDM colleges.
We would like to recommend you ITM Group of Institutions’ PGDM Marketing program. The institution offers its prestigious PGDM program at 6 of its campuses -- Mumbai, Navi Mumbai, Warangal, Chennai, Vadodara, and Raipur. The PGDM offered by ITM Group is an intensive program that has 1000 hours of classroom and 300 hours of management drills, practical and associated activities.
ITM Group has an enviable track record of 100% placement for its management graduates. The average salary that ITM Group’s PGDM graduates have received is Rs 8.5 lakh per annum while the highest package offered was Rs 22 lakh per annum.