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5 Unknown Key Highlights of PGDM in Business Analytics


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Businesses are getting increasingly data-driven. Data is a highly valuable asset for industries across the world. Business analytics is a tool that helps managers to provide better insights about various issues of strategic management and develop compelling solutions. 

The global market is a $105 billion market, which is expected to grow at a CAGR of 8%.  The demand for professionals is steadily increasing as businesses realize the importance of Big Data analytics.

5 Key Highlights of PGDM in Business Analytics

  • Extensive Curriculum

The PGDM course is designed to create highly knowledgeable and industry-ready professionals. The curriculum trains the students in the core subjects of management- Finance, marketing and HR along with hands-on training in data analytics tools such mining, visualization, DBMS and SQL, and R Programming. This dual approach enables the students to gain knowledge and to apply it at the various areas of strategic management. 

  • Objectives of the Program 

The main objective of the program is to prepare highly-skilled professionals, who have hands-on experience and knowledge in developing data-driven solutions for critical management problems. The students who complete the course are well-versed in using the advanced tools to improve the speed and accuracy of the strategic decision-making process. 

  • Programme Outcomes

Students are equipped with the critical skill sets required to work in the industry. They can use different aspects of analysis such as Machine Learning, Big Data Analysis, etc. to solve the challenges of the industry.

Career Prospects

  • Students with a PGDM program can secure lucrative jobs in this field or act as consultants to business organizations.

Some leading companies such as PwC, IBM, Accenture, Infosys, and Reliance etc. have large analytics teams, and offer good job prospects. You can find jobs in the IT sector or management sector with a Masters certification in BDA, which increases your chances of employability. 

Career opportunities in the field of BDA include

  • Data Analyst
  • Business Analyst
  • Business Analytics Manager
  • Financial Analyst
  • Research Analyst
  • CRM Analyst
  • Financial Analyst
  • Market Research Analyst


  • Skills Required 

If you are planning to enroll for a PG diploma, here are some of the skills you should possess.

  • Analytical and Research skills
  • Problem-solving skills
  • A keen eye for detail
  • Excellent communication skills
  • Mathematical and computational skills
  • Interest in technology

Enrolling for a PGDM course will help you to develop the above skills and be a successful professional. 

Business analytics plays a pivotal role in the profitability and success of any organization. There is a huge demand for professionals with a Masters certification and pursuing the course from a reputed institution will give you a competitive advantage.

Programs Offered