35+ Professional Certifications
At ITM Business School, we offer over 35 professional certifications across various specializations, giving our students valuable, industry-relevant credentials that are...
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for 2025-27
for 2025-27
MBA in Marketing Management
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ITM MBA đť’ŠConnect 2025-27
WHERE YOU LEARN THROUGH EXPERIENCE
MBA đť’ŠConnect 2025-27
The ITM MBA đť’ŠConnect is a two-year, full-time program designed for hands-on learning and strong industry connections. Unlike traditional MBAs, which often focus on theoretical classroom learning, this program emphasizes practical experience through internships, live projects, and real-world case studies. Evaluations are based on performance in these activities and participation in global immersion programs rather than traditional written exams.
In the second term, students can choose from ten global industry-preferred specializations, each paired with professional certifications to enhance career readiness. Specializations include Mainstream Specializations like International Business, Human Resource Management, Operations and Supply Chain Management, Finance, and New-Age Specializations such as Financial Services, FinTech, Digital Marketing and Media Management, Business Analytics, and Retail Management & E-Commerce.
The program also provides over 35 professional certifications in high-demand areas, which are integrated into the curriculum and essential for securing a competitive edge during placements.
Marketing Management
The MBA in Marketing Management at ITM Business School offers a thorough grounding
in marketing principles, strategies, and practices, preparing students for various
career opportunities. The program equips graduates with the skills needed to
navigate and excel in multiple industries where marketing plays a pivotal role.
Staying abreast of industry trends is crucial to advancing marketing,
adapting to
the rapidly changing digital landscape, and building robust professional networks.
Continuous learning and networking are key to leveraging new opportunities and
driving career growth in dynamic marketing.
Indicative Job Roles on Program Completion
- Brand Development Manager
- Sales Executive / Sales Manager
- Marketing Manager
- Marketing Research Analyst
- Brand Manager
VALUE-ADDED PROFESSIONAL CERTIFICATIONS
Our Value-Added Professional Certifications give individuals a powerful means to grow their
careers and gain a
competitive edge in today's job market. Offering hands-on, practical training and
certifications enhances job readiness
and ensures that candidates can effectively tackle real-world challenges.
They also serve as a mark of credibility, demonstrating a commitment to continuous learning
and specialized expertise,
which helps build trust with potential employers. Recruiters often prefer certified
candidates because these credentials
indicate a deeper level of knowledge and a proven dedication to professional growth.
Blockchain Council: Metaverse Marketing
Metaverse Marketing with Blockchain Council is your gateway to mastering the next frontier in digital marketing. Learn how to leverage immersive virtual worlds to engage audiences, build brand experiences, and drive innovation. This course covers everything from NFT integration to decentralized advertising strategies, equipping you with the tools to lead in the evolving digital landscape.
HubSpot Academy: Inbound Marketing
HubSpot Academy's Inbound Marketing course will teach you how to attract, engage, and delight customers by creating valuable content and experiences tailored to them. You'll learn the core principles of inbound marketing, including content creation, social media strategies, and lead nurturing. The course provides hands-on training to help you build effective marketing campaigns that drive growth and long-term customer relationships.
LEARNBIZ: Sales Simulation
LEARNBIZ's Sales Simulation offers a hands-on, immersive experience to refine sales skills in a risk-free environment. You’ll practice pitching, negotiating, and closing deals through realistic scenarios while receiving real-time feedback to enhance your techniques. This simulation builds confidence, improves decision-making, and prepares you for real-world sales challenges.
IIDE: Copywriting
IIDE's Copywriting course teaches you the art of crafting compelling, persuasive content that resonates with consumers. You'll learn essential techniques for writing effective ads, social media posts, emails, and more, focusing on engaging readers and driving action. The course covers the psychology behind great copy, helping you to learn to communicate a brand's message clearly and convincingly.
GLOBAL IMMERSION PROGRAM
In collaboration with international universities and corporate houses, ITM offers
the Global Immersion Program (GIP) at one location for this program: UAE.
Students are encouraged to participate because the experience provides an
opportunity to interact with global industry leaders and exposure to multicultural
environments.
GIP at UAE (4 Days)
Hosted by the University of Dubai
Enhance your knowledge with sessions at the University of Dubai. Learn from top faculty and industry professionals, explore innovative labs, and join interactive workshops, gaining practical insights into current industry trends within a dynamic academic setting.
INDUSTRY VISITS:
-
Nasdaq Dubai: Dive into the dynamic world of finance with an exclusive visit to Nasdaq Dubai, the leading international stock exchange in the Middle East, offering insights into global trading and market operations.
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Apple Inc.: Explore the forefront of innovation at Apple Dubai, where cutting-edge technology and sleek design converge. Witness firsthand how Apple revolutionizes the tech industry from the heart of this vibrant city.
EXCURSIONS:
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Visit to Palm Jumeirah: Discover the architectural marvel of Palm Jumeirah, an iconic man-made island that epitomizes luxury and innovation in Dubai.
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Dubai City Immersion Tour: Immerse yourself in the vibrant culture and futuristic skyline of Dubai with our comprehensive city tour, showcasing the best of this dynamic metropolis.
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Cultural Exploration featuring Bur Dubai, Dhow Cruise, and Desert Safari: Experience the rich heritage of Dubai with a cultural tour that includes the historic Bur Dubai, a scenic Dhow Cruise, and an adventurous Desert Safari.
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Palm Atlantis & Burj Al Arab: Marvel at the opulence of Dubai with visits to Palm Atlantis and Burj Al Arab, two of the most luxurious and iconic landmarks in the world.
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Burj Khalifa: Stand in awe of the Burj Khalifa, the tallest building in the world, and enjoy breathtaking views of Dubai's stunning skyline from its observation decks.
MBA
in Marketing Management Program
Structure
Academic Year
2025-26
2026-27
Term 1
Term 2
Term 3
Term 4
(INTERNSHIP)
Term 5
Term 6
Timeline
June - Sept '2025
Sept - Jan '2026
Jan - Apr '2026
Apr - Aug '2026
Sept - Dec '2026
Jan - Apr '2027
Experience
- Program Initialization
- Core Courses
- Developing Basic Competencies
- Specialization Core knowledge
- Developing Domain Competencies
- Core Business and Management Skills
- Pre-Internship Training and Placement
- 5-Month Industry Internship Program
- Master your Specialization Through Advanced Coursework
- Intensive Pre-Placement Training
- Final Placement Process Commences
- Combine Academics, Work Experience, and Research into a Master’s Level Project
- Final Placement Process Concludes
Academics
- Induction Program
- Foundation Courses
- Core Courses Specialization Courses
- Specialization Courses
-
- Advanced Domain Courses
- Project Research and Preparation
ITM đť’ŠConnect Signature Experiences
- Outbound Experiential Program
- NGO Internship
- Capstone Project Phase I
- ITM đť’ŠConnect Industry Internship Program
- Capstone Project Phase 2
- Final Capstone Project
Soft Skills + Value Add Training
- 4 Courses (120) Hrs.
- 2 Courses (105) Hrs. Internship Preparation
- 3 Courses (90) Hrs. Internship Preparation
-
-
- 2 Courses (90) Hrs. Intense Placement Preparation
- 1 Course
COMPREHENSIVE JOB PLACEMENT PROGRAM
With over three decades of excellence, ITM Business School blends a rich alumni network and deep industry ties to offer unparalleled placement prospects. Each year, more than 400+ companies actively seek talent from our campus. Students are consistently placed in some of the top companies.
đť’ŠConnect or Industry Connect
Central to the ITM Business School is đť’ŠConnect , or 'Industry Connect'. Recognizing that textbook learning alone falls short in preparing students for real-world challenges...
Personal Professional Development TALEWIND
At ITM Business School, we recognize that “knowing” is not enough. It is important that students are able to confidently showcase their skills...
PLACEMENT STATISTICS FOR 2023-2024
400+
Company Visits
21 LPA
Highest CTC Offered
8.65 LPA
Average CTC Offered
Some of our esteemed recruiters
In recent years our students have been recruited by a broad range of companies, including:
MBA in Marketing Management Program Eligibility
To apply for the MBA 𝒊Connect program, candidates need a bachelor’s degree from any UGC-recognized University and at least 50% marks in the qualifying examination (Graduation). Final-year students are also eligible to apply.
MBA in Marketing Management Program Fees
At ITM Business School we recognize that your MBA is an important investment and will work closely with you during the application process to find the best options to fund your program. You’ll start reaping the benefits of your degree quickly, resulting in an early return on your investment. You can download the fee schedule, here.
