ITM Group of Institutions
  • PGDM
    • Marketing
    • Business Analytics
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        • Basic Bachelor of Science in Nursing
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      • CAT FAQ
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      • Religare
        • Religare Finserv - Certification Program in SME Lending
        • RHDFCL - Certification in Housing Finance
      • Bajaj Capital Ltd
        • Bajaj Capital Ltd. - Certification In Wealth Management
      • HHF
        • HHF - Sales Certification In Housing Finance
        • HHF - Post Graduate Program in Financial Services
      • Indiabulls
        • Indiabulls Certificate Program in Relationship Management (CPRM)
      • AHFL
        • AHFL - Certificate Program in Housing Finance
        • AHFL- Post Graduate Program in Housing Finance (PGPHF)
      • Yes Bank
        • Yes Bank YES FORCE Certification Program for Client Relationship Partner
      • Kotak
        • Kotak Certification Program in Acquisition Manager Digital Sales
        • Kotak Securities - Certification in Banking and Sales Management
        • Kotak Certificate Program in Assistant Acquisition Manager
      • DHFL
        • DHFL Certification Program in Sales Management (CPSM)
        • Post Graduate Program in Financial Services (Sales Management) DHFL
        • Post Graduate Program in Financial Services in Credit Management -DHFL -
        • Post Graduate Program in Financial Services (PGPFS)
      • ICICI Bank
        • ICICI Bank Certification Program in Sales Management
      • 5Paisa Capital Limited
        • Certification In Customer Sales Executives - 5Paisa Capital Limited
      • TATA AIG
        • TATA AIG GENERAL INSURANCE COMPANY LTD. - Certification in General Insurance
      • Motilal Oswal
        • MOTILAL OSWAL - HOME FINANCE LTD
  • Our Institutes
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ITM Group of Institutions
ITM Business School ITM Institute of Design and Media ITM Institute of Hotel Management ITM Institute of Health Sciences
  • Programs
    • Undergraduate
      • Management
        • Bachelor of Business Administration (Raipur)
        • Bachelor of Business Administration General (Vadodara)
      • Design and Media
        • Bachelor of Design in Fashion Design
        • Bachelor of Design in Interior Design
        • Bachelor of Design in Visual Communication
        • Bachelor of Design in Animation and VFX
        • Bachelor of Science in Animation & VFX
      • Hotel Management
        • Bachelor of Science in Hospitality Studies
        • Bachelor of Arts in Culinary Arts
        • Bachelor of Arts in International Hospitality & Tourism Management
        • Bachelor of Arts in International Culinary Arts
        • Bachelors in International Hospitality & Tourism Management (Vadodara)
        • IHM Diploma in Patisserie & Confectionery
      • Health Science
        • IHS Bachelor of Optometry
        • Bachelors Of Science in Medical Lab Technology
        • Basic Bachelor of Science in Nursing
        • Vadodara Bachelor of Science in Medical Lab Technology
        • Vadodara Bachelor of Optometry
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      • Law
        • Raipur BBA LLB Integrated Course
    • Postgraduate
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        • Marketing
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        • Operations & Supply Chain Management
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        • Retail Management & Marketing
        • International Business
        • Human Resource Management
        • Financial Markets
        • Fellowship in Management
      • MBA
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        • MBA iConnect (Vadodara)
        • Master of Business Administration in Marketing (Raipur )
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        • Master of Business Administration in Human Resource Management (Vadodara)
      • CAT FAQ
    • Masters
      • Health Science
        • Master of Optometry
        • Raipur Masters of Optometry
      • Engineering
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      • Science
        • Vadodara Master of Science in Industrial Chemistry
        • Raipur Master of Science in Microbiology
        • Raipur Master of Science in Biochemistry
        • Master of Science in Microbiology
    • Executive Education
      • Executive Masters of Business Administration
      • Executive Post Graduate Program in Management
    • Skills Academy
      • Religare
        • Religare Finserv - Certification Program in SME Lending
        • RHDFCL - Certification in Housing Finance
      • Bajaj Capital Ltd
        • Bajaj Capital Ltd. - Certification In Wealth Management
      • HHF
        • HHF - Sales Certification In Housing Finance
        • HHF - Post Graduate Program in Financial Services
      • SHFL
        • SHFL POST GRADUATE PROGRAM IN FINANCIAL SERVICES (PGPFS)
        • SHFL CERTIFICATION IN HOUSING FINANCE (CHF)
      • Kotak
        • Kotak Securities - Certification in Banking and Sales Management
        • Kotak Certification Program in Acquisition Manager Digital Sales
        • Kotak Certificate Program in Assistant Acquisition Manager
      • Indiabulls
        • Indiabulls Certificate Program in Relationship Management (CPRM)
      • AHFL
        • Certificate Program in Housing Finance
        • ISA AHFL- Post Graduate Program in Housing Finance (PGPHF)
      • Yes Bank
        • Yes Bank YES FORCE Certification Program for Client Relationship Partner
      • DHFL
        • Post Graduate Program in Financial Services (PGPFS)
        • Post Graduate Program in Financial Services in Credit Management -DHFL -
        • Certification Program in Sales Management (CPSM)
        • Post Graduate Program in Financial Services (Sales Management) DHFL
      • ICICI Bank
        • Certification Program in Sales Management
      • 5Paisa Capital Limited
        • Certification In Customer Sales Executives - 5Paisa Capital Limited
      • TATA AIG
        • TATA AIG GENERAL INSURANCE COMPANY LTD. - Certification in General Insurance
      • Motilal Oswal
        • MOTILAL OSWAL - HOME FINANCE LTD
  • Our Institutes
    • ITM Business School
    • ITM Institute of Hotel Management
    • ITM Institute of Design and Media
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    • ITM University Raipur
    • ITM University Vadodara
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    • ITM Navi Mumbai
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Placements Rankings Infrastructure Get Inspired Accreditations and Affiliations Charge Ahead With Excellence Counsellor Eligibility for PGDM in Marketing Admission Process Our Faculties Exciting Events Blog Life at ITM Business School Videos Curious to find out what makes ITM stand out? Industry Perks
PGDM iConnect Marketing
Apply Now Enquire Now

Enquire Now

At ITM learn the tricks of the growing digital marketing space and become part of the growing 1227 Bn industry by applying for PGDM in Marketing course. With placements that offer an average package of 8.65 LPA and the record highest salary of 21 LPA, marketing offers good numbers along with great opportunities.

Program Duration: 2 Years, Full-Time

Offered at - Navi mumbai Vadodara Raipur

Marketing

AICTE Approved

PGDM programs

5-months Industry Internship

Prestigious Industry Certifications

Pre-placement Offers

from compaines students interned

At ITM learn the tricks of the growing digital marketing space and become part of the growing 1227 Bn industry by applying for PGDM in Marketing course. With placements that offer an average package of 8.65 LPA and the record highest salary of 21 LPA, marketing offers good numbers along with great opportunities.

Program Duration: 2 Years, Full-Time

Offered at
Navi mumbai Vadodara Raipur

AICTE Approved

PGDM programs

5-months Industry Internship

Prestigious Industry Certifications

Pre-placement Offers

from compaines students interned

Apply Now Enquire Now
  1. Programs
  2. ITM Business School
  3. PGDM iConnect Marketing

Industry Perks

Marketing is considered as the lifeblood of any business. The Indian Marketing Industry is to Reach INR 1227 Billion By 2024. The latest report by IMARC Group titled, “Indian Advertising Market Report & Forecast: 2019-2024”. With growing stats like this, it is a great field to be a part of. It gives you -

*Flexibility - Marketing field allows you to be a part of any industry of your choice resulting in a long-lasting and satisfying career. Our Marketing postgraduate course offers you a wide scope of learning opportunities through which you can blend into any field with confidence. Work from any corner of the world with possibilities of working remotely being available.

Handsom Pay and Great Job Satifaction- Marketing offers well-paying salary packages in the industry with a much needed career stability and great job satisfaction.

Fruitful Networking & Interaction with big clients - Get a chance to interact with big brands & acquire great industry exposure in return. Simultaneously,receive the privilege to get connected to businesses that will benefit your career in the long run.

Learn the TOOLS OF TRADE - Learn various tools of trade & the nitty-gritty of the business world. Get to play with recent technologies.

Fast-paced, super challenging, & an evolving industry- For people who crave to work within a dynamic environment full of new possibilities.

Constantly growing demand, hungry for new talent- Ferrociously increasing industry demand for passionate marketing professionals.

Flexibility to enter or change niches- Every business, no matter what niche it belongs to requires marketing. Therefore, it's easier to switch niches if you feel like doing so.

ITM-Business School prepares its students for the worldly scenario mentoring them with ethical and universal marketing management skills. A perfect blend of study, industry immersion, and applied research can be availed with our PGDM Marketing course. Skill Development is another virtue we focus on. This assists our prodigies to tackle the challenges of today’s corporate world with utter ease.

Key Features

  • AICTE Approved, 2 years full-time program
  • 'Business Chaupal', a sales simulation exercise to provide marketing students with the platform to understand and experience the actual market.
  • We take our Industrial Visits very seriously. Every year our students are dispatched to well-established brands for learning the practical workings of and from the respective team units. Our regularly visited industries include RK Foodland, Parle Pvt Ltd., and Prabhat Dairy.
  • Seminars, panel discussions, etc. carried out for polishing professional communication skills.
  • Exposure to Mark Up magazine - which is a bi-monthly e-magazine consisting of upcoming marketing trends.
  • MARKEDEMICS - A two-day workshop series compiled with 5 different seminars organized every year for our marketing students. MARKEDEMICS is conducted & certified by industry experts, providing students with a hands-on experience on current trending topics of the industry. This in turn makes you a ‘Job-fit Professional’.
  • Guest lectures conducted by experts in the field of marketing, both from industry and academia.
  • Top companies for placements and internships.

Why to opt for the PGDM Marketing Management course?

  • It allows you to be a part of any industry of your choice resulting in a long-lasting and satisfying career.
  • Our Marketing postgraduate course offers you a wide scope of opportunities.
  • Growth in both professional and personal life.
  • Well-paying salary packages in the industry.

Apart from this, if market studies interest you, if you carry a natural skill of salesmanship, or if you have an analytical mind, this Marketing Management course would be the right option for you.

Syllabus for Post Graduate in Marketing course and Training Brief

Our PGDM Marketing syllabus aims at strengthening -

  • Fundamentals of Marketing
  • Consumer Behavior
  • Organizational Behavior
  • Economic Study
  • International Marketing
  • Financial Management
  • Business Law
  • Market Research and Analysis
  • Business Ethics
  • CRM implementation for improved business performance
  • Communication skills, Client Handling, and other soft skills from experienced faculty and guest lecturers.

ITM’s pg in marketing course is sure to help you in gaining a strong base for both theoretical and practical aspects of the industry.

ITM’s iConnect Program

Serious success needs intensive preparation.

  • ITM Business School’s PGDM iConnect program requires mental strength. With over 1000 contact hours of curriculum and 300 hours of personal and professional development, we aim to develop our students into ready-to-work professionals.
  • 5 months iConnect intensive internship program with a focused “On-the-Job” training.
  • End-to-end mentoring and coaching on communication, values and life skills
  • Re-designed NGO Projects to inculcate Corporate Social Responsibility
  • Research-based Capstone project
  • Redesigned classroom teachings through focused insight sessions, case base, and live projects through a team of industry experts and core faculties.

From term 1 itself, students focus on basic how-tos and advanced skills, taking our now famous TALEWIND courses which is a part of the curriculum. TALEWIND fixes your initial weaknesses and gets you ready to work with the required skills.

Industry Perks

Placements

21

LPA/Highest Salary Package

21

LPA/Highest Salary Package

8.65

LPA/Average Salary Package

8.65

LPA/Average Salary Package

100%

Students Placed

100%

Students Placed

650+

Company Visits for placements

650+

Company Visits for placements

Our Hiring Giants

LG
J p morgan
Lifestyle
Tns
Amazon
Shoppers stop
Kotak bank
LG
J p morgan
Lifestyle
Tns
Amazon
Shoppers stop
Kotak bank

Rankings

#14th

Among the Top​ ​B-Schools in Mumbai​ - Outlook Survey 2022

#19th

Among Top 75 Private Business Schools in India by Times Annual B-School Ranking Survey 2021

#25th

Among the Top Private Business Schools in India by Cfore- EW B-School Survey 2021

#6th

in Top Private B-Schools in Mumbai By Times B-School 2020

#8th

Top B-Schools in Mumbai by Business Today 2020

#10th

in the Top Eminent B-Schools of Super Excellence By GHRDC- CSR B-School Survey 2020

#12th

By Business World B-School Survey Regional 2019

#32nd

By Business World B-School Survey Private 2019

#34th

By Careers 360 B-School Ranking Survey 2019

Infrastructure

12
11
10
9
7
5
8
6
2
3
4
1

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Abhishek Sindher

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Himanshi Jain

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Accreditations and Affiliations

Nba logo Aicte logo Association of indian universities

Videos

Our Experience. Your Glory.

Our Experience. Your Glory. ITM Business School

Vineeta Sharma

Vineeta Sharma Alumni

Students'

Students' Safety is a Commitment

Kharghar campus

Kharghar campus A Walkthrough

NGO internship

NGO internship at Old age home Matoshree

ITM Group

ITM Group ITM Group of Institutions

Harini Sreenivasan

Harini Sreenivasan Talk on Design thinking in HR

Divya Sahal

Divya Sahal Student | Financial Markets

Siddhi Saxena

Siddhi Saxena Student | Financial Markets

Richa Bharti

Richa Bharti Student | Financial Markets

Ruchika

Ruchika Student | Financial Markets

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Rutuja Nair Student | Financial Markets

Vaishali Shrivastwa

Vaishali Shrivastwa Student | Financial Markets

Juphimia Ryntathiang

Juphimia Ryntathiang Student | Financial Markets

Soumya Goyal

Soumya Goyal Received 50% Scholarship

Sneha Chatterjee

Sneha Chatterjee

Mankaran Singh

Mankaran Singh Marketing 2018-20

Charge Ahead With Excellence

Marketing careers appear to be the highest-paid jobs of the country. ITM-Business School thrives to prepare its students for the worldly scenario mentoring them with ethical & universal marketing management skills. We provide a perfect blend of theory, industry immersion, tranferrable skillsets and applied research. Skill Development is another virtue we focus on; which assists our prodigies to tackle the challenges of today's corporate world with utter ease.

Admission Process

Qualification

Minimum 50% marks in Graduation from an AIU recognised University & qualifying marks in an MBA Entrance Exam.

Application

You can apply Online on Visit - forms.itm.edu/pgdm

Shortlisting

Shortlisted Candidates will be called to attend the Micro Presentations Personal Interviews Process selection rounds.

Admissions

On successful completion of your MPPI, you may be offered admission to one or more programs,based on your overall performance in the selection process.

Apply Now

When in DOUBT, SORT IT OUT! 

Our expert counselors are always keen on lending you a patient ear & guiding you through the tiniest of queries at your said convenience.

 

CONNECT with our counsellors

Curious to find out what makes ITM stand out?

Download Brochure Download Brochure

Eligibility for PGDM in Marketing

-  The applicant should have a minimum of 50% in their graduation examination.

- The student must clear the admission process of ITM Business School.

- He/ She must qualify at least one of these entrance exams - (CAT, XAT, CMAT, GMAT, MAT, ATMA, State CET tests, NMAT by GMAC) as per the AICTE guidelines.

Our Faculties

Dr. Arpita Pandey

Dr. Arpita Pandey

Associate Professor & H.O.D Retail

An alumnus of BIT (Mesra), and a life member of Indian Society for Training & Development (ISTD). A certified E- Coach, passionate teacher, and a dynamic sales trainer with a strong inclination toward Research

Dr. B. V. Jayanthi

Dr. B. V. Jayanthi

Associate Professor/ Research In-Charge

Consumer Behavior as her forte and she teaches subjects like, Integrated Marketing. She acquired PhD, specializing in the concept of Consumer Socialization.

Evelina Brajesh

Evelina Brajesh

Assistant Professor

Prof. Evelina has hands-on experience in national and international research. A passionate professional with many years of teaching and 3 years of research experience. She ensures her students are imparted with the most industry-relevant education.

Our Faculties

Dr lakshmi mohan
19 Prof Sharad Kumar Jha
18 Prof KRUPESH TAKKAR
Read More

Blog

7 Simple Steps to Becoming the Best Digital Marketer
7 Simple Steps to Becoming the Best Digital Marketer

PGDM course

Admin Feb 05, 2023
Scope after PGDM in Marketing Management
Scope after PGDM in Marketing Management

Let us take a look at the various career opportunities you get after pursuing a PGDM in marketing management.

Admin Feb 05, 2023
The Benefits of Digital Marketing Course
The Benefits of Digital Marketing Course

There are numerous reasons why people enrol in a digital marketing course and pursue a career in digital marketing; the benefits of digital marketing courses are discussed in this article.

Admin Feb 05, 2023
Read More Read More Read More Read More

Exciting Events

The digitalization imperative in Operational Strategy.
The digitalization imperative in Operational Strategy.

Mr. Angelo is a Go-Digital Evangelist at QuickReach, a leading No-Code platform based out of Singapore where he works with companies across industries and sectors helping digitally transform their operations.

Admin Aug 19, 2022
Smart Manufacturing
Smart Manufacturing

Mr.Vijay Gunti conducted this session on “Smart Manufacturing”. He has 10+ years of experience in the field of smart and digital transformations.

Admin Aug 19, 2022
Business Case and Risk Management
Business Case and Risk Management

The Department of Operations and Supply Chain Management organized a Guest session by Mr.Rajesh.SAngal, Associate Vice-President, Tata Consulting Engineering. Mr.Rajesh has for Mahindra, ION Exchange Ltd, Reliance Industries into PMO, Procurement, Legal, Finance and other sectors, have mentored more than 2500 students

Admin Aug 19, 2022

Life at ITM Business School

CEO Talk Series #1

ITM Business School organized an expert panel discussion as part of CEO Talk Series for the PGDM students on 20th January 2023. The main purpose of this panel discussion was for the panelists from BFSI sector to share their wisdom and provide insights to create real value and takeaways for the students at ITM Business School.

BS CEO Talk Series #1

Workshop On Experiential Learning

Mr. Deepanshu Srivastava ( an ITM alumnus), believes that success is giving yourself 10000 hours and that failure should never stop you from trying. He shared his story in such a way that students  understood the power of storytelling and networking.

BS Workshop On Experiential Learning JAN 2023

NGO Presentation

Students of PGDM undertook internships in renowned NGOs like IDF, Dorai Foundation, Kotak Mahindra Foundation, Vidya, and 100 plus such NGOs across India and worked on various social issues and received great experience and learnings.

BS NGO Presentation

Python Workshop

Students of Business Analytics batch (2022-2024) got the opportunity to learn python with an immersive workshop. With live training and real-world datasets, the work focused on core logical skills to grasp the efficient and versatile object-oriented language.

BS Python Workshop JAN 2023

HR Trends In Manufacturing Sector

Session was indeed great and insightful for the students and provided them practical knowledge about HR practices in Manufacturing Sector, Emerging HR trends , HR competencies, Industry Trends and emerging trends like HRBP.

BS HR trends in Manufacturing Sector JAN 2023
Previous Next

Eligibility for PGDM in Marketing

-  The applicant should have a minimum of 50% in their graduation examination.

- The student must clear the admission process of ITM Business School.

- He/ She must qualify at least one of these entrance exams - (CAT, XAT, CMAT, GMAT, MAT, ATMA, State CET tests, NMAT by GMAC) as per the AICTE guidelines.

Admission Process
Qualification

Minimum 50% marks in Graduation from an AIU recognised University & qualifying marks in an MBA Entrance Exam.

Application

You can apply Online on Visit - forms.itm.edu/pgdm

Shortlisting

Shortlisted Candidates will be called to attend the Micro Presentations Personal Interviews Process selection rounds.

Admissions

On successful completion of your MPPI, you may be offered admission to one or more programs,based on your overall performance in the selection process.

Our Faculties
Dr. Arpita Pandey

Dr. Arpita Pandey

Associate Professor & H.O.D Retail

An alumnus of BIT (Mesra), and a life member of Indian Society for Training & Development (ISTD). A certified E- Coach, passionate teacher, and a dynamic sales trainer with a strong inclination toward Research

Dr. B. V. Jayanthi

Dr. B. V. Jayanthi

Associate Professor/ Research In-Charge

Consumer Behavior as her forte and she teaches subjects like, Integrated Marketing. She acquired PhD, specializing in the concept of Consumer Socialization.

Evelina Brajesh

Evelina Brajesh

Assistant Professor

Prof. Evelina has hands-on experience in national and international research. A passionate professional with many years of teaching and 3 years of research experience. She ensures her students are imparted with the most industry-relevant education.

Our Faculties
Dr lakshmi mohan
19 Prof Sharad Kumar Jha
18 Prof KRUPESH TAKKAR
Blog
7 Simple Steps to Becoming the Best Digital Marketer
7 Simple Steps to Becoming the Best Digital Marketer

PGDM course

Admin Feb 05, 2023
Scope after PGDM in Marketing Management
Scope after PGDM in Marketing Management

Let us take a look at the various career opportunities you get after pursuing a PGDM in marketing management.

Admin Feb 05, 2023
The Benefits of Digital Marketing Course
The Benefits of Digital Marketing Course

There are numerous reasons why people enrol in a digital marketing course and pursue a career in digital marketing; the benefits of digital marketing courses are discussed in this article.

Admin Feb 05, 2023
Exciting Events
Life at ITM Business School

CEO Talk Series #1

ITM Business School organized an expert panel discussion as part of CEO Talk Series for the PGDM students on 20th January 2023. The main purpose of this panel discussion was for the panelists from BFSI sector to share their wisdom and provide insights to create real value and takeaways for the students at ITM Business School.

CEO Talk Series #1

Workshop On Experiential Learning

Mr. Deepanshu Srivastava ( an ITM alumnus), believes that success is giving yourself 10000 hours and that failure should never stop you from trying. He shared his story in such a way that students  understood the power of storytelling and networking.

Workshop On Experiential Learning

NGO Presentation

Students of PGDM undertook internships in renowned NGOs like IDF, Dorai Foundation, Kotak Mahindra Foundation, Vidya, and 100 plus such NGOs across India and worked on various social issues and received great experience and learnings.

NGO Presentation

Python Workshop

Students of Business Analytics batch (2022-2024) got the opportunity to learn python with an immersive workshop. With live training and real-world datasets, the work focused on core logical skills to grasp the efficient and versatile object-oriented language.

Python Workshop

HR Trends In Manufacturing Sector

Session was indeed great and insightful for the students and provided them practical knowledge about HR practices in Manufacturing Sector, Emerging HR trends , HR competencies, Industry Trends and emerging trends like HRBP.

HR Trends In Manufacturing Sector
Previous Next
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Kavya Nair

Kavya Nair Human Resource Management 2019-21

Aashay Nagavkar

Aashay Nagavkar Human Resource Management 2020-22

Aishwarya Lokhande

Aishwarya Lokhande Financial Markets 2020-2022

Aishwarya Koli

Aishwarya Koli Financial Markets 2019-21

Karthik Natarajan

Karthik Natarajan Fin Tech 2020-22

Kinjal Bhavsar

Kinjal Bhavsar FinTech 2020-22

Naman Srivastava

Naman Srivastava Finance 2020-2022

Pranav Kundu

Pranav Kundu Finance 2020-2022

Chandan Patel

Chandan Patel Finance 2019-21

Asavari Gawade

Asavari Gawade Finance 2019-21

Ishita Dilip

Ishita Dilip Digital Marketing and Transformations 2019-2021

Gaurav Agashe

Gaurav Agashe PGDM Business Analytics 2019-2021

Vineeta Sharma

Vineeta Sharma Alumni

Students'

Students' Safety is a Commitment

Kharghar campus

Kharghar campus A Walkthrough

Abhay Munjal

Abhay Munjal Received 100% Scholarship

NGO internship

NGO internship at Old age home Matoshree

ITM Group

ITM Group ITM Group of Institutions

Harini Sreenivasan

Harini Sreenivasan Talk on Design thinking in HR

Divya Sahal

Divya Sahal Student | Financial Markets

Siddhi Saxena

Siddhi Saxena Student | Financial Markets

Dr. Laxmi Mohan

Dr. Laxmi Mohan Women's Day Message

Richa Bharti

Richa Bharti Student | Financial Markets

Ruchika

Ruchika Student | Financial Markets

Rutuja Nair

Rutuja Nair Student | Financial Markets

Vaishali Shrivastwa

Vaishali Shrivastwa Student | Financial Markets

Juphimia Ryntathiang

Juphimia Ryntathiang Student | Financial Markets

Dr.Lakshmi Mohan

Dr.Lakshmi Mohan Fintech by Dr Lakshmi Mohan

Varsha Suman

Varsha Suman Received 100% Scholarship

Soumya Goyal

Soumya Goyal Received 50% Scholarship

Sneha Chatterjee

Sneha Chatterjee

Siddhant Kundu

Siddhant Kundu Received 100% Scholarship

Rupali Patil

Rupali Patil Received 50% Scholarship

Mankaran Singh

Mankaran Singh Marketing 2018-20

Gaurav Pathak

Gaurav Pathak Received 100% Scholarship

Aniket Singh

Aniket Singh Retail Management Marketing 2018-2020

Industry Perks

Marketing is considered as the lifeblood of any business. The Indian Marketing Industry is to Reach INR 1227 Billion By 2024. The latest report by IMARC Group titled, “Indian Advertising Market Report & Forecast: 2019-2024”. With growing stats like this, it is a great field to be a part of. It gives you -

*Flexibility - Marketing field allows you to be a part of any industry of your choice resulting in a long-lasting and satisfying career. Our Marketing postgraduate course offers you a wide scope of learning opportunities through which you can blend into any field with confidence. Work from any corner of the world with possibilities of working remotely being available.

Handsom Pay and Great Job Satifaction- Marketing offers well-paying salary packages in the industry with a much needed career stability and great job satisfaction.

Fruitful Networking & Interaction with big clients - Get a chance to interact with big brands & acquire great industry exposure in return. Simultaneously,receive the privilege to get connected to businesses that will benefit your career in the long run.

Learn the TOOLS OF TRADE - Learn various tools of trade & the nitty-gritty of the business world. Get to play with recent technologies.

Fast-paced, super challenging, & an evolving industry- For people who crave to work within a dynamic environment full of new possibilities.

Constantly growing demand, hungry for new talent- Ferrociously increasing industry demand for passionate marketing professionals.

Flexibility to enter or change niches- Every business, no matter what niche it belongs to requires marketing. Therefore, it's easier to switch niches if you feel like doing so.

ITM-Business School prepares its students for the worldly scenario mentoring them with ethical and universal marketing management skills. A perfect blend of study, industry immersion, and applied research can be availed with our PGDM Marketing course. Skill Development is another virtue we focus on. This assists our prodigies to tackle the challenges of today’s corporate world with utter ease.

Key Features

  • AICTE Approved, 2 years full-time program
  • 'Business Chaupal', a sales simulation exercise to provide marketing students with the platform to understand and experience the actual market.
  • We take our Industrial Visits very seriously. Every year our students are dispatched to well-established brands for learning the practical workings of and from the respective team units. Our regularly visited industries include RK Foodland, Parle Pvt Ltd., and Prabhat Dairy.
  • Seminars, panel discussions, etc. carried out for polishing professional communication skills.
  • Exposure to Mark Up magazine - which is a bi-monthly e-magazine consisting of upcoming marketing trends.
  • MARKEDEMICS - A two-day workshop series compiled with 5 different seminars organized every year for our marketing students. MARKEDEMICS is conducted & certified by industry experts, providing students with a hands-on experience on current trending topics of the industry. This in turn makes you a ‘Job-fit Professional’.
  • Guest lectures conducted by experts in the field of marketing, both from industry and academia.
  • Top companies for placements and internships.

Why to opt for the PGDM Marketing Management course?

  • It allows you to be a part of any industry of your choice resulting in a long-lasting and satisfying career.
  • Our Marketing postgraduate course offers you a wide scope of opportunities.
  • Growth in both professional and personal life.
  • Well-paying salary packages in the industry.

Apart from this, if market studies interest you, if you carry a natural skill of salesmanship, or if you have an analytical mind, this Marketing Management course would be the right option for you.

Syllabus for Post Graduate in Marketing course and Training Brief

Our PGDM Marketing syllabus aims at strengthening -

  • Fundamentals of Marketing
  • Consumer Behavior
  • Organizational Behavior
  • Economic Study
  • International Marketing
  • Financial Management
  • Business Law
  • Market Research and Analysis
  • Business Ethics
  • CRM implementation for improved business performance
  • Communication skills, Client Handling, and other soft skills from experienced faculty and guest lecturers.

ITM’s pg in marketing course is sure to help you in gaining a strong base for both theoretical and practical aspects of the industry.

ITM’s iConnect Program

Serious success needs intensive preparation.

  • ITM Business School’s PGDM iConnect program requires mental strength. With over 1000 contact hours of curriculum and 300 hours of personal and professional development, we aim to develop our students into ready-to-work professionals.
  • 5 months iConnect intensive internship program with a focused “On-the-Job” training.
  • End-to-end mentoring and coaching on communication, values and life skills
  • Re-designed NGO Projects to inculcate Corporate Social Responsibility
  • Research-based Capstone project
  • Redesigned classroom teachings through focused insight sessions, case base, and live projects through a team of industry experts and core faculties.

From term 1 itself, students focus on basic how-tos and advanced skills, taking our now famous TALEWIND courses which is a part of the curriculum. TALEWIND fixes your initial weaknesses and gets you ready to work with the required skills.

Industry Perks

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