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  • Programs
    • Undergraduate
      • Management
        • Bachelor of Business Administration
        • UR Bachelor of Business Administration
        • Bachelor of Business Administration General
      • Design and Media
        • Bachelor of Design in Animation and VFX
        • Bachelor of Science in Animation & VFX
        • Bachelor of Design in Fashion Design
        • Bachelor of Design in Interior Design
        • Bachelor of Design in Visual Communication
      • Hotel Management
        • Bachelor of Arts in Culinary Arts
        • Bachelor of Science in Hospitality Studies
        • Bachelor of Arts in International Culinary Arts
        • Bachelor of Arts in International Hospitality & Tourism Management
        • Diploma in Patisserie and Confectionery
        • Bachelor of Arts (Hons) in International Hospitality and Tourism Management
        • Certificate Course in Cruise Operations
      • Health Science
        • Bachelors Of Science in Medical Lab Technology
        • Basic Bachelor of Science in Nursing
        • Bachelor of Science in Medical Lab Technology
        • Bachelor of Science in Microbiology
        • Bachelor of Science in Biochemistry
        • Bachelor of Optometry
        • Bachelor of Optometry
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        • Diploma In Health & Applied Sciences
        • Bachelor of Science in Medical Lab Technology
        • Bachelor of Science Industrial Chemistry
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        • Bachelor of Commerce
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        • Bachelor of Technology
        • Bachelor of Technology
        • ITM CITM Diploma in Engineering
        • CITM Bachelor of Technology
        • BTech in Engineering (Integrated)
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        • Bachelor of Computer Application in Mobile Application & Information Security
        • BCA in Mobile Application & Information Security
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        • BBA LLB Integrated Course
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          • Master of Business Administration in Human Resource Management
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          • Master of Business Administration in Financial Markets
          • Master of Business Administration in Marketing
          • Master of Business Administration in Human Resource Management
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        • Master of Science in Microbiology
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        • Masters of Optometry
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        • Master of Technology
      • Science
        • Master of Science in Industrial Chemistry
        • Master of Science in Microbiology
        • Master of Science in Biochemistry
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      • Executive Masters of Business Administration
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      • Religare
        • Religare Finserv - Certification Program in SME Lending
        • RHDFCL - Certification in Housing Finance
      • Bajaj Capital Ltd
        • Bajaj Capital Ltd. - Certification In Wealth Management
      • HHF
        • HHF - Sales Certification In Housing Finance
        • HHF - Post Graduate Program in Financial Services
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        • SHFL POST GRADUATE PROGRAM IN FINANCIAL SERVICES (PGPFS)
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      • Kotak
        • Kotak Securities - Certification in Banking and Sales Management
        • Kotak Certification Program in Acquisition Manager Digital Sales
        • Kotak Certificate Program in Assistant Acquisition Manager
      • Indiabulls
        • Indiabulls Certificate Program in Relationship Management (CPRM)
      • AHFL
        • Certificate Program in Housing Finance
        • ISA AHFL- Post Graduate Program in Housing Finance (PGPHF)
      • Yes Bank
        • Yes Bank YES FORCE Certification Program for Client Relationship Partner
      • DHFL
        • Post Graduate Program in Financial Services (PGPFS)
        • Post Graduate Program in Financial Services in Credit Management -DHFL -
        • Certification Program in Sales Management (CPSM)
        • Post Graduate Program in Financial Services (Sales Management) DHFL
      • ICICI Bank
        • Certification Program in Sales Management
      • 5Paisa Capital Limited
        • Certification In Customer Sales Executives - 5Paisa Capital Limited
      • TATA AIG
        • TATA AIG GENERAL INSURANCE COMPANY LTD. - Certification in General Insurance
      • Motilal Oswal
        • MOTILAL OSWAL - HOME FINANCE LTD
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  • Placements|
  • We Take Pride In|
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  • |
  • Eligibility for PGDM in Marketing |
  • Admission Process |
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  • Industry Perks |

PGDM iConnect Marketing

PGDM iConnect Marketing

Apply Now Enquire Now

Employment of marketing managers is projected to grow 7% from 2019 to 2029. Join the league of Next-Gen Marketing Leaders at ITM Business School.

Program Duration: 2 Years, Full-Time

Offered at - Navi mumbai Chennai Warangal Vadodara Raipur

AICTE Approved

PGDM programs

5-months Industry Internship

Prestigious Industry Certifications

Pre-placement Offers

from compaines students interned

Employment of marketing managers is projected to grow 7% from 2019 to 2029. Join the league of Next-Gen Marketing Leaders at ITM Business School.

Program Duration: 2 Years, Full-Time

Offered at
Navi mumbai Chennai Warangal Vadodara Raipur

AICTE Approved

PGDM programs

5-months Industry Internship

Prestigious Industry Certifications

Pre-placement Offers

from compaines students interned

Apply Now Enquire Now
  1. Programs
  2. PGDM iConnect Marketing

Placements

22 LPA

Highest Package

22 LPA

Highest Package

8.5 LPA

Average Package

8.5 LPA

Average Package

350+

Companies Visited

350+

Companies Visited

100%

Students Placed

100%

Students Placed

Our Hiring Giants

Our Hiring Giants
Our Hiring Giants
Our Hiring Giants
Our Hiring Giants
Our Hiring Giants
Our Hiring Giants
Our Hiring Giants
Our Hiring Giants
Our Hiring Giants
Our Hiring Giants
Our Hiring Giants
Our Hiring Giants
Our Hiring Giants
Our Hiring Giants

We Take Pride In

32nd

Among the Top B Schools in India - Outlook iCare MBA 2021

14th

Among the Private Standalone Business Schools in India- Outlook iCare MBA 2021

10th

Among the Private B Schools in West Zone-Outlook iCare MBA 2021

29th

Among Private Affiliated Colleges in India-(ITM Warangal)-Outlook iCare MBA 2021

27th

Among the Private B Schools South Zone - (ITM Chennai) - Outlook iCare MBA 2021

Infrastructure

Infrastructure
Infrastructure
Infrastructure
Infrastructure
Infrastructure
Infrastructure
Infrastructure
Infrastructure
Infrastructure
Infrastructure
Infrastructure
Infrastructure
Infrastructure
Infrastructure
Infrastructure
Infrastructure
Infrastructure
Infrastructure
Infrastructure
Infrastructure
Infrastructure
Infrastructure
Infrastructure

Course Insights

Get Inspired

Puneet Sparsh

Puneet Sparsh Marketing 2020-22

Aniket Patil

Aniket Patil Marketing 2020-22

Manasvi Khandelwal

Manasvi Khandelwal Marketing 2019-21

Vijay Thakur

Vijay Thakur Marketing 2019-21

Ayush Chaturvedi

Ayush Chaturvedi Marketing 2019-21

Accreditations and Affiliations

Our Hiring Giants Our Hiring Giants Our Hiring Giants

Charge Ahead With Excellence

Marketing careers appear to be the highest-paid jobs of the country. ITM-Business School thrives to prepare its students for the worldly scenario mentoring them with ethical & universal marketing management skills. We provide a perfect blend of theory, industry immersion, tranferrable skillsets and applied research. Skill Development is another virtue we focus on; which assists our prodigies to tackle the challenges of today's corporate world with utter ease.

When in DOUBT, SORT IT OUT! 

Our expert counselors are always keen on lending you a patient ear & guiding you through the tiniest of queries at your said convenience.

 

CONNECT with our counsellors

Curious to find out what makes ITM stand out?

Get our Brochure

Eligibility for PGDM in Marketing

-  The applicant should have a minimum of 50% in their graduation examination.

- The student must clear the admission process of ITM Business School.

- He/ She must qualify at least one of these entrance exams - (CAT, XAT, CMAT, GMAT, MAT, ATMA, State CET tests, NMAT by GMAC) as per the AICTE guidelines.

Our Faculties

Dr. Arpita Pandey

Dr. Arpita Pandey

Associate Professor

She has 22 years of rich professional experience in Export-Import, CDIT Industry, and Education sector across various states of India, working with top brands like, RPG Cellcom, Godrej, Boyas Ruchi Exports.

Dr. B. V. Jayanthi

Dr. B. V. Jayanthi

Associate Professor/ Research In-Charge

Consumer Behavior as her forte and she teaches subjects like, Integrated Marketing. She acquired PhD, specializing in the concept of Consumer Socialization.

Evelina Brajesh

Evelina Brajesh

Assistant Professor

Prof. Evelina has hands-on experience in national and international research. A passionate professional with many years of teaching and 3 years of research experience. She ensures her students are imparted with the most industry-relevant education.

Prachi Gupta

Prachi Gupta

Associate Professor

Carries 20 years of experience in Corporate & Academics. Brand Management being her forte, she teaches different courses like Marketing Management, Strategy, Rural Marketing. Heads Eco-Club on campus and conducts environment related projects

Prashant Gupta

Prashant Gupta

Associate Professor

With over 17 yrs of academic & corporate experience, he started off his career as a marketing salesperson before moving onto teaching. He holds a Ph.D. (Management) degree qualified professional with research papers published in diverse fields

Exciting Events

Statistical Thinking using JMP
Statistical Thinking using JMP

A guest session on “Statistical Thinking using JMP” was conducted by the Business Analytics and Decision Science department which is Headed by Dr. Neena Nanda of ITM Business School.

Admin Apr 12, 2021
Hackathon
Hackathon

The students of Business Analytics got the opportunity to have hands-on training experience of doing a live project and making the UI-based app in the Hackathon.

Admin Apr 09, 2021
OM & SCM Department , ITM Business School , Kharghar  Guest Session on EPC, Project Planning and Control
OM & SCM Department , ITM Business School , Kharghar Guest Session on EPC, Project Planning and Control

Mr. Sudhakar Chillarige is a graduate in Mechanical engineering from Osmania University, Hyderabad. He is a certified Lead Auditor – quality Assurance with exposure to Nuclear Industry.

Admin Apr 03, 2021

Life at ITM Business School

Panel Discussion Organised by Operations & SCM Department

The panel discussed the future of Electric Vehicles in India and how to get more traction for it - Government initiatives, incentives, infrastructure, & effectiveness of establishing efficient Supply Chain Management. Students received holistic exposure as they learned from the ‘golden minds’.

Panel Discussion Organised by Operations & SCM Department

Digital Marketing Symposium

The department of Digital Marketing and Transformation organised workshop on Digital Marketing for college students. Around 250 enthusiastic students attended the event to learn about SEO, Content Marketing, and Career opportunities in the domain.

Digital Marketing Symposium

Ganesh Chaturthi Celebrations

Morning Aarti at ITM Business School rejuvenated the souls & minds of students and gave an energetic start to the day.

Ganesh Chaturthi Celebrations

Onam Celebration in Campus

The spirit of Onam was celebrated by the students on 5th September with dance and cultural performances.

Onam Celebration in Campus

Industrial visit - Galaxy Surfactants.

An enlightening visit for students as they witnessed first-hand the different R&D projects initiated by Galaxy Surfactants and interacted with the management.

Industrial visit - Galaxy Surfactants.

Expert Talk with Mr. Hemant Vyas - Sr. Manager Anarock

Students were enlightened by his profound knowledge and industry experience on Digital Marketing.

Expert Talk with Mr. Hemant Vyas -  Sr. Manager Anarock

Expert Talk with Hema Aushat [CEO, Argus CMPO]

An expert consultant and strategic marketer with more than 25years of experience in luxury brand management in both India and overseas. The marketing students took cognizance of the paradigm of an online customer journey

Expert Talk with Hema Aushat [CEO, Argus CMPO]

2019 Brand Summit

Top industry professionals shared the stage and ideas with students and faculties at ITM Business School 2019 Brand Summit.

2019 Brand Summit

Expert Talk with Mr. Anish Jha - Associate Director, CRISIL

He conveyed important lesson on Identification, Diversification and Risk Mitigation that future managers need to possess and importance of knowledge of fundamental rights while climbing the corporate ladder.

Expert Talk with Mr. Anish Jha - Associate Director, CRISIL

Street Play on 15th August 2019

Students performed the Flash Mob before the respected Member of Government of Maharashtra, Airport Authority of India, CRPF staff and General Public on: Traffic Rule Awareness.

Street Play on 15th August 2019
Previous Next

Videos

Vineeta Sharma

Vineeta Sharma Director - Marketing

Students'

Students' Safety is a Commitment

Kharghar campus

Kharghar campus A Walkthrough

NGO internship

NGO internship at Old age home Matoshree

ITM Group

ITM Group ITM Group of Institutions

Harini Sreenivasan

Harini Sreenivasan Talk on Design thinking in HR

Divya Sahal

Divya Sahal Student | Financial Markets

Siddhi Saxena

Siddhi Saxena Student | Financial Markets

Richa Bharti

Richa Bharti Student | Financial Markets

Ruchika

Ruchika Student | Financial Markets

Rutuja Nair

Rutuja Nair Student | Financial Markets

Vaishali Shrivastwa

Vaishali Shrivastwa Student | Financial Markets

Juphimia Ryntathiang

Juphimia Ryntathiang Student | Financial Markets

Soumya Goyal

Soumya Goyal Received 50% Scholarship

Sneha Chatterjee

Sneha Chatterjee

Mankaran Singh

Mankaran Singh Marketing 2018-20

Industry Perks

Marketing is considered as the lifeblood of any business. The Indian Marketing Industry is to Reach INR 1227 Billion By 2024. The latest report by IMARC Group titled, “Indian Advertising Market Report & Forecast: 2019-2024”. With growing stats like this, it is a great field to be a part of. It gives you -

*Flexibility - Marketing field allows you to be a part of any industry of your choice resulting in a long-lasting and satisfying career. Our Marketing postgraduate course offers you a wide scope of learning opportunities through which you can blend into any field with confidence. Work from any corner of the world with possibilities of working remotely being available.

Handsom Pay and Great Job Satifaction- Marketing offers well-paying salary packages in the industry with a much needed career stability and great job satisfaction.

Fruitful Networking & Interaction with big clients - Get a chance to interact with big brands & acquire great industry exposure in return. Simultaneously,receive the privilege to get connected to businesses that will benefit your career in the long run.

Learn the TOOLS OF TRADE - Learn various tools of trade & the nitty-gritty of the business world. Get to play with recent technologies.

Fast-paced, super challenging, & an evolving industry- For people who crave to work within a dynamic environment full of new possibilities.

Constantly growing demand, hungry for new talent- Ferrociously increasing industry demand for passionate marketing professionals.

Flexibility to enter or change niches- Every business, no matter what niche it belongs to requires marketing. Therefore, it's easier to switch niches if you feel like doing so.

ITM-Business School prepares its students for the worldly scenario mentoring them with ethical and universal marketing management skills. A perfect blend of study, industry immersion, and applied research can be availed with our PGDM Marketing course. Skill Development is another virtue we focus on. This assists our prodigies to tackle the challenges of today’s corporate world with utter ease.

Key Features

  • AICTE Approved, 2 years full-time program
  • 'Business Chaupal', a sales simulation exercise to provide marketing students with the platform to understand and experience the actual market.
  • We take our Industrial Visits very seriously. Every year our students are dispatched to well-established brands for learning the practical workings of and from the respective team units. Our regularly visited industries include RK Foodland, Parle Pvt Ltd., and Prabhat Dairy.
  • Seminars, panel discussions, etc. carried out for polishing professional communication skills.
  • Exposure to Mark Up magazine - which is a bi-monthly e-magazine consisting of upcoming marketing trends.
  • MARKEDEMICS - A two-day workshop series compiled with 5 different seminars organized every year for our marketing students. MARKEDEMICS is conducted & certified by industry experts, providing students with a hands-on experience on current trending topics of the industry. This in turn makes you a ‘Job-fit Professional’.
  • Guest lectures conducted by experts in the field of marketing, both from industry and academia.
  • Top companies for placements and internships.

Why to opt for the PGDM Marketing Management course?

  • It allows you to be a part of any industry of your choice resulting in a long-lasting and satisfying career.
  • Our Marketing postgraduate course offers you a wide scope of opportunities.
  • Growth in both professional and personal life.
  • Well-paying salary packages in the industry.

Apart from this, if market studies interest you, if you carry a natural skill of salesmanship, or if you have an analytical mind, this Marketing Management course would be the right option for you.

Syllabus for Post Graduate in Marketing course and Training Brief

Our PGDM Marketing syllabus aims at strengthening -

  • Fundamentals of Marketing
  • Consumer Behavior
  • Organizational Behavior
  • Economic Study
  • International Marketing
  • Financial Management
  • Business Law
  • Market Research and Analysis
  • Business Ethics
  • CRM implementation for improved business performance
  • Communication skills, Client Handling, and other soft skills from experienced faculty and guest lecturers.

ITM’s pg in marketing course is sure to help you in gaining a strong base for both theoretical and practical aspects of the industry.

ITM’s iConnect Program

Serious success needs intensive preparation.

  • ITM Business School’s PGDM iConnect program requires mental strength. With over 1000 contact hours of curriculum and 300 hours of personal and professional development, we aim to develop our students into ready-to-work professionals.
  • 5 months iConnect intensive internship program with a focused “On-the-Job” training.
  • End-to-end mentoring and coaching on communication, values and life skills
  • Re-designed NGO Projects to inculcate Corporate Social Responsibility
  • Research-based Capstone project
  • Redesigned classroom teachings through focused insight sessions, case base, and live projects through a team of industry experts and core faculties.

From term 1 itself, students focus on basic how-tos and advanced skills, taking our now famous TALEWIND courses which is a part of the curriculum. TALEWIND fixes your initial weaknesses and gets you ready to work with the required skills.

Industry Perks
Eligibility for PGDM in Marketing

-  The applicant should have a minimum of 50% in their graduation examination.

- The student must clear the admission process of ITM Business School.

- He/ She must qualify at least one of these entrance exams - (CAT, XAT, CMAT, GMAT, MAT, ATMA, State CET tests, NMAT by GMAC) as per the AICTE guidelines.

Admission Process
Qualification

Minimum 50% marks in Graduation from an AIU recognised University & qualifying marks in an MBA Entrance Exam.

Application

You can apply Online on Visit - forms.itm.edu/pgdm

Shortlisting

Shortlisted Candidates will be called to attend the Micro Presentations Personal Interviews Process selection rounds.

Admissions

On successful completion of your MPPI, you may be offered admission to one or more programs,based on your overall performance in the selection process.

Our Faculties
Dr. Arpita Pandey

Dr. Arpita Pandey

Associate Professor

She has 22 years of rich professional experience in Export-Import, CDIT Industry, and Education sector across various states of India, working with top brands like, RPG Cellcom, Godrej, Boyas Ruchi Exports.

Dr. B. V. Jayanthi

Dr. B. V. Jayanthi

Associate Professor/ Research In-Charge

Consumer Behavior as her forte and she teaches subjects like, Integrated Marketing. She acquired PhD, specializing in the concept of Consumer Socialization.

Evelina Brajesh

Evelina Brajesh

Assistant Professor

Prof. Evelina has hands-on experience in national and international research. A passionate professional with many years of teaching and 3 years of research experience. She ensures her students are imparted with the most industry-relevant education.

Prachi Gupta

Prachi Gupta

Associate Professor

Carries 20 years of experience in Corporate & Academics. Brand Management being her forte, she teaches different courses like Marketing Management, Strategy, Rural Marketing. Heads Eco-Club on campus and conducts environment related projects

Prashant Gupta

Prashant Gupta

Associate Professor

With over 17 yrs of academic & corporate experience, he started off his career as a marketing salesperson before moving onto teaching. He holds a Ph.D. (Management) degree qualified professional with research papers published in diverse fields

Exciting Events
Life at ITM Business School

Panel Discussion Organised by Operations & SCM Department

The panel discussed the future of Electric Vehicles in India and how to get more traction for it - Government initiatives, incentives, infrastructure, & effectiveness of establishing efficient Supply Chain Management. Students received holistic exposure as they learned from the ‘golden minds’.

Panel Discussion Organised by Operations & SCM Department

Digital Marketing Symposium

The department of Digital Marketing and Transformation organised workshop on Digital Marketing for college students. Around 250 enthusiastic students attended the event to learn about SEO, Content Marketing, and Career opportunities in the domain.

Digital Marketing Symposium

Ganesh Chaturthi Celebrations

Morning Aarti at ITM Business School rejuvenated the souls & minds of students and gave an energetic start to the day.

Ganesh Chaturthi Celebrations

Onam Celebration in Campus

The spirit of Onam was celebrated by the students on 5th September with dance and cultural performances.

Onam Celebration in Campus

Industrial visit - Galaxy Surfactants.

An enlightening visit for students as they witnessed first-hand the different R&D projects initiated by Galaxy Surfactants and interacted with the management.

Industrial visit - Galaxy Surfactants.

Expert Talk with Mr. Hemant Vyas - Sr. Manager Anarock

Students were enlightened by his profound knowledge and industry experience on Digital Marketing.

Expert Talk with Mr. Hemant Vyas -  Sr. Manager Anarock

Expert Talk with Hema Aushat [CEO, Argus CMPO]

An expert consultant and strategic marketer with more than 25years of experience in luxury brand management in both India and overseas. The marketing students took cognizance of the paradigm of an online customer journey

Expert Talk with Hema Aushat [CEO, Argus CMPO]

2019 Brand Summit

Top industry professionals shared the stage and ideas with students and faculties at ITM Business School 2019 Brand Summit.

2019 Brand Summit

Expert Talk with Mr. Anish Jha - Associate Director, CRISIL

He conveyed important lesson on Identification, Diversification and Risk Mitigation that future managers need to possess and importance of knowledge of fundamental rights while climbing the corporate ladder.

Expert Talk with Mr. Anish Jha - Associate Director, CRISIL

Street Play on 15th August 2019

Students performed the Flash Mob before the respected Member of Government of Maharashtra, Airport Authority of India, CRPF staff and General Public on: Traffic Rule Awareness.

Street Play on 15th August 2019
Previous Next
Videos
Anam Sadiya Khan

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Deepika Bose Retail Management and Marketing 2020-22

Krupali Ahire

Krupali Ahire Retail Management and Marketing 2019-21

Chinmay Zore

Chinmay Zore Retail Management and Marketing 2019-21

Afnan Parker

Afnan Parker Operations & Supply Chain Management 2019-2021

Varuni Kaushal

Varuni Kaushal Operations & Supply Chain Management 2020-2022

Puneet Sparsh

Puneet Sparsh Marketing 2020-22

Aniket Patil

Aniket Patil Marketing 2020-22

Manasvi Khandelwal

Manasvi Khandelwal Marketing 2019-21

Vijay Thakur

Vijay Thakur Marketing 2019-21

Ayush Chaturvedi

Ayush Chaturvedi Marketing 2019-21

Abhishek Sindher

Abhishek Sindher International Business 2019-2021

Himanshi Jain

Himanshi Jain International Business 2020-2022

Janmejay Shah

Janmejay Shah International Business 2019-2021

Pragya Pulvendula

Pragya Pulvendula Human Resource Management 2020-22

Kavya Nair

Kavya Nair Human Resource Management 2019-21

Aashay Nagavkar

Aashay Nagavkar Human Resource Management 2020-22

Aishwarya Lokhande

Aishwarya Lokhande Financial Markets 2020-2022

Aishwarya Koli

Aishwarya Koli Financial Management 2019-21

Karthik Natarajan

Karthik Natarajan Fin Tech 2020-22

Kinjal Bhavsar

Kinjal Bhavsar FinTech 2020-22

Naman Srivastava

Naman Srivastava Finance 2020-2022

Pranav Kundu

Pranav Kundu Finance 2020-2022

Chandan Patel

Chandan Patel Finance 2019-21

Asavari Gawade

Asavari Gawade Finance 2019-21

Ishita Dilip

Ishita Dilip Digital Marketing and Transformations 2019-2021

Gaurav Agashe

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Vineeta Sharma

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Students'

Students' Safety is a Commitment

Kharghar campus

Kharghar campus A Walkthrough

Abhay Munjal

Abhay Munjal Received 100% Scholarship

NGO internship

NGO internship at Old age home Matoshree

ITM Group

ITM Group ITM Group of Institutions

Harini Sreenivasan

Harini Sreenivasan Talk on Design thinking in HR

Divya Sahal

Divya Sahal Student | Financial Markets

Siddhi Saxena

Siddhi Saxena Student | Financial Markets

Dr. Laxmi Mohan

Dr. Laxmi Mohan Women's Day Message

Richa Bharti

Richa Bharti Student | Financial Markets

Ruchika

Ruchika Student | Financial Markets

Rutuja Nair

Rutuja Nair Student | Financial Markets

Vaishali Shrivastwa

Vaishali Shrivastwa Student | Financial Markets

Juphimia Ryntathiang

Juphimia Ryntathiang Student | Financial Markets

Dr.Lakshmi Mohan

Dr.Lakshmi Mohan Fintech by Dr Lakshmi Mohan

Varsha Suman

Varsha Suman Received 100% Scholarship

Soumya Goyal

Soumya Goyal Received 50% Scholarship

Sneha Chatterjee

Sneha Chatterjee

Siddhant Kundu

Siddhant Kundu Received 100% Scholarship

Rupali Patil

Rupali Patil Received 50% Scholarship

Mankaran Singh

Mankaran Singh Marketing 2018-20

Gaurav Pathak

Gaurav Pathak Received 100% Scholarship

Aniket Singh

Aniket Singh Retail Management Marketing 2018-2020

Industry Perks

Marketing is considered as the lifeblood of any business. The Indian Marketing Industry is to Reach INR 1227 Billion By 2024. The latest report by IMARC Group titled, “Indian Advertising Market Report & Forecast: 2019-2024”. With growing stats like this, it is a great field to be a part of. It gives you -

*Flexibility - Marketing field allows you to be a part of any industry of your choice resulting in a long-lasting and satisfying career. Our Marketing postgraduate course offers you a wide scope of learning opportunities through which you can blend into any field with confidence. Work from any corner of the world with possibilities of working remotely being available.

Handsom Pay and Great Job Satifaction- Marketing offers well-paying salary packages in the industry with a much needed career stability and great job satisfaction.

Fruitful Networking & Interaction with big clients - Get a chance to interact with big brands & acquire great industry exposure in return. Simultaneously,receive the privilege to get connected to businesses that will benefit your career in the long run.

Learn the TOOLS OF TRADE - Learn various tools of trade & the nitty-gritty of the business world. Get to play with recent technologies.

Fast-paced, super challenging, & an evolving industry- For people who crave to work within a dynamic environment full of new possibilities.

Constantly growing demand, hungry for new talent- Ferrociously increasing industry demand for passionate marketing professionals.

Flexibility to enter or change niches- Every business, no matter what niche it belongs to requires marketing. Therefore, it's easier to switch niches if you feel like doing so.

ITM-Business School prepares its students for the worldly scenario mentoring them with ethical and universal marketing management skills. A perfect blend of study, industry immersion, and applied research can be availed with our PGDM Marketing course. Skill Development is another virtue we focus on. This assists our prodigies to tackle the challenges of today’s corporate world with utter ease.

Key Features

  • AICTE Approved, 2 years full-time program
  • 'Business Chaupal', a sales simulation exercise to provide marketing students with the platform to understand and experience the actual market.
  • We take our Industrial Visits very seriously. Every year our students are dispatched to well-established brands for learning the practical workings of and from the respective team units. Our regularly visited industries include RK Foodland, Parle Pvt Ltd., and Prabhat Dairy.
  • Seminars, panel discussions, etc. carried out for polishing professional communication skills.
  • Exposure to Mark Up magazine - which is a bi-monthly e-magazine consisting of upcoming marketing trends.
  • MARKEDEMICS - A two-day workshop series compiled with 5 different seminars organized every year for our marketing students. MARKEDEMICS is conducted & certified by industry experts, providing students with a hands-on experience on current trending topics of the industry. This in turn makes you a ‘Job-fit Professional’.
  • Guest lectures conducted by experts in the field of marketing, both from industry and academia.
  • Top companies for placements and internships.

Why to opt for the PGDM Marketing Management course?

  • It allows you to be a part of any industry of your choice resulting in a long-lasting and satisfying career.
  • Our Marketing postgraduate course offers you a wide scope of opportunities.
  • Growth in both professional and personal life.
  • Well-paying salary packages in the industry.

Apart from this, if market studies interest you, if you carry a natural skill of salesmanship, or if you have an analytical mind, this Marketing Management course would be the right option for you.

Syllabus for Post Graduate in Marketing course and Training Brief

Our PGDM Marketing syllabus aims at strengthening -

  • Fundamentals of Marketing
  • Consumer Behavior
  • Organizational Behavior
  • Economic Study
  • International Marketing
  • Financial Management
  • Business Law
  • Market Research and Analysis
  • Business Ethics
  • CRM implementation for improved business performance
  • Communication skills, Client Handling, and other soft skills from experienced faculty and guest lecturers.

ITM’s pg in marketing course is sure to help you in gaining a strong base for both theoretical and practical aspects of the industry.

ITM’s iConnect Program

Serious success needs intensive preparation.

  • ITM Business School’s PGDM iConnect program requires mental strength. With over 1000 contact hours of curriculum and 300 hours of personal and professional development, we aim to develop our students into ready-to-work professionals.
  • 5 months iConnect intensive internship program with a focused “On-the-Job” training.
  • End-to-end mentoring and coaching on communication, values and life skills
  • Re-designed NGO Projects to inculcate Corporate Social Responsibility
  • Research-based Capstone project
  • Redesigned classroom teachings through focused insight sessions, case base, and live projects through a team of industry experts and core faculties.

From term 1 itself, students focus on basic how-tos and advanced skills, taking our now famous TALEWIND courses which is a part of the curriculum. TALEWIND fixes your initial weaknesses and gets you ready to work with the required skills.

Industry Perks

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