What is an MBA in Marketing?

A 2-year, full-time MBA that pairs the management core with brand management, consumer behaviour, sales strategy and market research. At ITM the specialization is called Marketing Management, and seven industry certifications from SAP, HubSpot Academy, Salesforce, Amazon Ads, Google Skillshop and IBM are timetabled inside the two years, alongside a 5-month paid internship and the Applied AI Lab.

What is an MBA in Marketing Management, and how is it different?

It is the same program. Marketing Management is the name ITM uses, because the curriculum covers the whole commercial engine - brand, consumer insight, sales and distribution, communication and analytics - rather than advertising or digital channels alone.

Why choose marketing in an MBA?

It is the function closest to revenue and to the customer, and it stays portable: FMCG, retail, e-commerce, media, pharma and durables all hire the same core skill. If you are curious about why people buy, and comfortable being measured on growth, it suits you.

Is an MBA in Marketing worth it?

Judge it on what you can show at an interview. Graduates leave with a UGC-recognized MBA, seven certifications recruiters screen for, five months of paid work experience with a designation and a work-experience letter, and research or launch work of their own. ITM Business School carries an A+ Diamond Band and hosts 400+ recruiters on campus each year.

What is the Applied AI Lab, and how does it apply to marketing?

A hands-on module that runs across every specialization. On this one you build with AI on real marketing work - consumer research synthesis, creative variants at scale, category analysis and reporting - and finish with an AI project portfolio.

Where is the campus, and is it residential?

Kharghar, Navi Mumbai, on a campus shared with ITM School of FutureTech, with hostels a few minutes away and the Navi Mumbai airport close by. Hostel accommodation is optional.

What is the MBA in Marketing syllabus?

Four semesters. The MBA management core runs underneath all of them - accounting, economics, operations, strategy and HR - with the specialization layer building from consumer behaviour, brand management and market research in semester two to sales and distribution, integrated communication, CRM, analytics and Applied AI in Marketing in semester three. A 5-month paid internship sits between the two academic years.

What are the subjects in MBA Marketing?

Marketing Management Foundations, Consumer Behaviour, Brand Management, Market Research and Insights, Sales and Distribution Management, Integrated Marketing Communication, CRM and Sales Enablement, Marketing Analytics and Metrics, and Applied AI in Marketing.

Which certifications are included, and who issues them?

Seven: SAP Sales and Distribution from SAP Academy; Content Marketing and Sales Software from HubSpot Academy; the AI Associate certification from Salesforce Trailhead; Campaign Planning from Amazon Ads; Google Analytics 4 from Google Skillshop; and Enterprise Design Thinking Practitioner from IBM SkillsBuild. All are included in the program fee, with teaching hours inside the two years.

What is the MBA in Marketing salary in India?

Indicative market ranges are ₹8 LPA onwards at entry, ₹12–20 LPA at three to six years, and ₹25 LPA and above in marketing or category leadership. Across the 2024–26 ITM cohort the highest package reached ₹21 LPA with an average near ₹8.5 LPA. In monthly terms an entry-level marketing salary in India usually works out to roughly ₹35,000–65,000 a month.

What jobs can I get after an MBA in Marketing?

Brand Manager, Marketing Executive, Category Manager, Business Development Manager, Market Research Analyst and Sales Manager - across FMCG, retail and e-commerce, media and advertising, consumer durables, pharma marketing and research firms.

What are the jobs for MBA marketing freshers?

Most freshers start as an assistant brand manager, marketing executive, sales executive or research analyst, often through the 5-month internship. The rotation is deliberate: it moves you through brand, trade and sales so your first independent role comes with real context.

Are there MBA marketing jobs in Mumbai?

Yes. Mumbai and Navi Mumbai hold the head offices of a large share of India’s FMCG, retail, media and advertising employers, and the Kharghar campus is inside that catchment. Recruiters who have hired from the marketing cohort include Asian Paints, Decathlon, NielsenIQ, Nykaa, Godrej and Boyce and Mother Dairy.

Are there government jobs after an MBA in Marketing?

Yes. Public-sector banks, insurers and PSUs recruit management graduates into marketing, sales and business-development posts, usually through their own written test and interview. ITM awards a UGC-recognized MBA degree, which is what most government applications require.

What is the eligibility for the MBA in Marketing?

A bachelor’s degree in any stream from a UGC-recognized university, with 50% or above. Final-year students may apply. Every applicant writes the online ITM Test as part of the admission process; a CAT, XAT, NMAT, CMAT, MAT, ATMA, CUET or MAH-CET score, where available, is submitted alongside it.

Can I apply after B.Com, BA, B.Sc or engineering?

Yes. Any graduate stream qualifies, and no prior marketing background is expected - the specialization starts from foundations. Commerce and engineering graduates are among the most common backgrounds in the cohort.

What is the admission process?

Four steps. Apply at mbaadmissions.itm.edu; write the online ITM Test once your application is reviewed; attend a personal interview at the Kharghar campus or a regional office; and receive your result within an hour of the interview. Selected students confirm the seat with ₹25,000, which forms part of the first-year fee.

What are the MBA in Marketing fees at ITM?

The seat-retention amount is ₹25,000 and forms part of your first-year fee. The year-wise fee structure and instalment schedule are shared with applicants directly - request them from an advisor or in the brochure.

What does the fee cover?

The seven specialization certifications, the Applied AI Laboratory, a MacBook that is yours from day one, 300+ hours of professional development through the Corporate Performance Lab, the 5-month paid internship and full placement support. The Global Immersion Program and hostel accommodation are charged separately.

Are there scholarships?

Yes, purely merit-based, with over ₹2 crore awarded every year and no management quota. Applications before 24 October 2026 carry a 15% Early Decision scholarship, and the iSET on 19 December 2026 can award up to a full tuition waiver.

Which are the best MBA colleges in India for marketing?

Compare four things rather than rankings alone: whether the degree is UGC-recognized, whether certifications are timetabled inside the program or sold as add-ons, how long the paid internship is, and which consumer companies actually hire from the marketing cohort. ITM Business School in Kharghar, Navi Mumbai carries an A+ Diamond Band, ranks among India’s top B-schools and scores on all four.

Which colleges offer an MBA in Marketing in Mumbai?

Most business schools across Mumbai and Navi Mumbai offer marketing as an MBA specialization. ITM Business School is in Kharghar, Navi Mumbai - inside the Mumbai metropolitan region, close to the Navi Mumbai airport and to the FMCG, retail and media employers that hire for these roles.

MBA in Finance or MBA in Marketing - which is better?

Neither is stronger; they suit different people. Finance rewards precision, valuation and risk judgement, and starts you closer to the balance sheet. Marketing rewards customer insight and commercial judgement, and starts you closer to revenue and the brand. If you would rather sit in a customer interview than a month-end close, choose marketing.

Marketing Management or Digital Marketing and Media Management?

Marketing Management is the broad brand, consumer, sales and distribution track. Digital Marketing and Media Management goes deep on platforms, paid media, content and analytics. If you want to own a brand or a category, pick Marketing Management; if you want to run budgets on Google, Meta and Amazon, pick the digital track.

What is the best course after an MBA in Marketing?

For most graduates nothing further is needed - the certifications are part of the degree. If you later specialize, the common routes are a platform or analytics credential to deepen measurement, or a category program in retail or pharma marketing. An advisor can tell you which is worth the time.

Is it an MBA or a PGDM, and which is better?

ITM awards a UGC-recognized MBA degree under ITM Skills University, not a PGDM diploma. A degree is recognized for higher study and for public-sector and overseas applications, where a diploma sometimes is not.

MBA iConnect · Marketing Management · 2-Year Full-Time · Kharghar, Navi Mumbai

The MBA degree is the least of it.

MBA in Marketing Management

Q: Is the Global Immersion Program part of this specialization?

No. For Marketing Management it is entirely optional. Two 7-day modules are open to this cohort - Dubai and Singapore - and nothing in your degree depends on going.

An MBA in Marketing that ends in a brand you can point to.

Professional Certifications
5-month paid internship
Applied AI Lab
MacBook
100% Placements
Global Immersion

A 2-year, full-time, UGC-recognized MBA in Navi Mumbai, specializing in brand management, consumer behaviour, sales strategy and market research. Seven industry certifications from SAP, HubSpot Academy, Salesforce, Amazon Ads, Google Skillshop and IBM are built into the timetable - alongside a 5-month paid internship, the Applied AI Lab and a MacBook of your own.

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An admissions advisor calls you back the same working day with fees, scholarships and specialization guidance.

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MBA in Marketing Management syllabus

The subjects, and the tool each one teaches.

The MBA management core runs underneath all four semesters - accounting, economics, operations, strategy, HR. The specialization layer is what makes you hireable in marketing, and every subject below is mapped to a system, a certification and a job-ready skill.

Enquire Now

Professional Certifications in Marketing Management

Global certifications that recruiters value.

Every certification is mapped to a skill recruiters screen for, and carries teaching hours inside the two years. By the time you sit your first interview, you have already run the platforms most professionals only meet on the job.

Pick a certification. The strip shows which part of the customer journey it puts in your hands.

Issued by

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Where it sits in the customer journey

What you can do once you hold it

Roles it opens

All seven, with what each one lets you do

All seven are issued by SAP Academy, HubSpot Academy, Salesforce Trailhead, Amazon Ads, Google Skillshop and IBM SkillsBuild - included in the program fee, with teaching hours timetabled inside the two years.

MBA in Marketing Management Career, Salary & Scope

What the work pays in India, and where it leads.

Marketing pay separates on evidence: whether you can show a launch, a category you grew or research that changed a decision. Across the 2024–26 cohort the highest package reached ₹21 LPA with an average near ₹8.5 LPA, and brand and category roles compound quickly once you have owned a revenue line.

Roles

Where you will work

Bands are indicative market ranges for marketing roles in India. Verified ITM outcomes are in the placement report.

Try the work · media planning

Split a ₹1 crore budget. Watch the trade-off.

Every marketing plan is this argument: leads this quarter, or a brand that still works next year. Move the money and see what each rupee buys.

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What a CMO would say

An illustrative planning model built on typical Indian benchmarks - the teaching point is the trade-off, not the exact number.

MBA in Marketing Management Placements

400+ recruiters come back every year.

Marketing hiring runs through FMCG, retail, media and the consumer businesses headquartered an hour from campus. 36+ years of legacy puts ITM alumni inside those teams already.

Rankings & placements

Get the report

Ranked and awarded by six independent bodies

Sectors hiring

Roles the last batch was hired into

Financial Analyst, Business Analyst, Brand Manager, Relationship Manager, Category Manager, Supply Chain Analyst, HR Business Partner, Performance Marketer, Product Analyst - 300+ distinct titles across 25+ sectors.

In their words

Students and alumni on where the MBA took them.

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A few of our 400+ recruiters

For this specialization

Where the marketing cohort actually gets placed.

Marketing hiring runs across four recruiter types rather than one sector, which is why the roles open to this cohort keep widening. The 2024–26 batch was placed at Asian Paints, Decathlon, NielsenIQ, Nykaa, Godrej & Boyce, Landmark Group, Hamleys, Malabar Group and Mother Dairy, among others.

Recruiter names are drawn from past hiring across the Business School. Verified cohort data is in the placement report.

MBA in Marketing Management Program Structure

Two years, built around one goal - employment.

Four semesters that move from consumer behaviour to brand, sales, research and a 5-month paid internship carrying a real target. The seven SAP, HubSpot, Salesforce, Amazon Ads, Google and IBM certifications are timetabled into the semester that teaches the subject.

Student voices

Did the certifications actually matter?

MBA in Marketing Management Eligibility, Entrance Exam & Admission Process

Who can apply, and which scores we accept.

No prior marketing background is expected. One eligibility bar, every major entrance score accepted, and the ITM Test as a step in the process for every applicant.

Eligibility

A bachelor’s degree in any stream from a UGC-recognized university, with 50% or above. Final-year students may apply.

Entrance scores accepted

The four-step process

Apply Now

Common to every ITM MBA

Everything the degree includes.

These run across every specialization, whichever one you choose. The full detail is on the MBA program page.

From internship to offer letter

Inside the Applied AI Lab

Global Immersion, Dubai

The Kharghar campus

5-month paid internship

Full-time, with a real designation and a work-experience letter, plus a 2-week NGO internship. For many students it is the route to a pre-placement offer.

Applied AI Lab and a MacBook

A hands-on AI module that runs across every specialization, and a MacBook that is yours from day one.

Global Immersion

Optional 7-day modules, currently Dubai and Singapore. Campus sessions at a partner university and visits to working businesses.

Start-up seed funding

The in-house incubation cell backs student ventures with seed funding, before you graduate.

Campus at Kharghar, Navi Mumbai

Shared with ITM School of FutureTech, hostels a few minutes away and the Navi Mumbai airport close by.

Scholarships and the iSET

Merit awards worth over 2 crore every year and no management quota. The iSET works as an entrance and a scholarship test at once.

Global Immersion Program

Global Exposure.

You sit in campus sessions at a partner university, walk the floor of a working business, present to a foreign faculty panel and meet the people running the function in another market - then come back and apply it to your own work. For Marketing Management the immersion is entirely optional.

Optional

Global Immersion to Dubai & Singapore is not included in the fee. Two 7-day modules are open to this cohort - Dubai and Singapore.

Ask about the immersion

Where you can go

On the ground

MBA in Marketing Management Fees & Scholarships

What the fee covers, and how merit brings it down.

One fee that carries the seven SAP, HubSpot, Salesforce, Amazon Ads, Google and IBM certifications, the Applied AI Lab and a MacBook. Scholarships are purely merit-based, and applying early improves your odds.

Included in your fees

Not included

The Global Immersion Program is charged separately - optional for most specializations, and mandatory for International Business, where the 8-week Europe immersion module is part of the program structure. Hostel and mess charges are billed separately.

The fee itself

We share the year-wise fee structure, instalment schedule and the seat-retention amount directly with applicants. Ask for it and an advisor will call within 24 hours.

Or apply now at mbaadmissions.itm.edu

Scholarships

Purely merit-based. ₹2 Crore+ awarded every year.

Your chances are highest in the earlier rounds - the pool is largest when the first applications come in.

Students on the scholarships they received.

Education loans

We have partnered with banks for student loans, and our team walks you through it from documentation to disbursal.

Check your fit in 30 seconds

FAQs About MBA in Marketing Management

Common questions, answered directly.

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Applications for 2027 are open.

Apply online, or take the brochure home first. Scholarships are awarded round by round, so the earlier rounds see the larger pool.

Apply Now

Download the Brochure

Or see the campus first

Fees, placement and certification details on this page were last reviewed on 3 September 2026.

MBA in Marketing Management

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Professional Certifications in Marketing Management

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MBA in Marketing Management Career, Salary & Scope

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Try the work · media planning

Split a ₹1 crore budget. Watch the trade-off.

MBA in Marketing Management Placements

Students and alumni on where the MBA took them.

Where the marketing cohort actually gets placed.