MBA iConnect · Digital Marketing & Media Management · 2-Year Full-Time · Kharghar, Navi Mumbai

MBA in Digital Marketing & Media Management

An MBA in Digital Marketing & Media that runs on budgets.

Pursue an MBA in Digital Marketing & Media Management at ITM Business School, Navi Mumbai - built across digital strategy, performance marketing, social media, content, media planning, analytics and emerging marketing technologies. Eight platform certifications from Google, Meta, HubSpot Academy, Semrush Academy and Amazon are included, alongside a 5-month paid internship, the Applied AI Lab and a MacBook of your own. Explore the curriculum, careers, placements, eligibility, fees and scholarships for the 2027 intake.

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Admissions open · Batch 2027
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An admissions advisor calls you back the same working day with fees, scholarships and specialization guidance.

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Professional Certifications in Digital Marketing & Media Management

Global certifications that recruiters value.

Every certification is mapped to a skill recruiters screen for, and carries teaching hours inside the two years. By the time you sit your first interview, you have already run the platforms most professionals only meet on the job.

Pick a certification. The strip shows which part of a live campaign it puts in your hands.

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What you can do once you hold it
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All eight, with what each one lets you do
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Try the work · performance marketing Four numbers decide whether a campaign works.

Spend, cost per click, conversion rate, order value. Every performance interview asks you to do this arithmetic out loud. Move the sliders and watch the return move.

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A simplified media-planning model. Real accounts add attribution windows, returns and blended margins - which is exactly what the certifications cover.

All eight are included in the program fee, with teaching hours timetabled inside the two years.

MBA in Digital Marketing & Media Management Career, Salary & Scope

MBA in Digital Marketing salary and career scope in India.

Digital is one of the few management functions where pay tracks proven results rather than years served. Across the 2024–26 cohort the highest package reached ₹21 LPA with an average near ₹8.5 LPA; digital performers who can attribute growth to their own work compound into senior roles quickly.

Roles
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What the market pays · digital roles in India
Entry · 0–2 years ₹8 LPA onwards
Mid · 3–6 years ₹12–20 LPA
Senior · 7+ years ₹25 LPA+
ITM cohort average ₹8.5 LPA ITM highest package ₹21 LPA

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Bands are indicative market ranges for digital roles in India. Verified ITM outcomes are in the placement report.

MBA in Digital Marketing & Media Management Placements

400+ recruiters come back every year.

Digital hiring spans agencies, D2C brands, media houses and in-house performance teams, so the roles open to this cohort keep widening. 36+ years of legacy puts ITM alumni inside those teams already.

Rankings & placementsGet the report

2024–26 cohort, ITM placement report.

Sectors hiring
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Roles the last batch was hired into

Financial Analyst, Business Analyst, Brand Manager, Relationship Manager, Category Manager, Supply Chain Analyst, HR Business Partner, Performance Marketer, Product Analyst - 300+ distinct titles across 25+ sectors.

In their words

Students and alumni on where the MBA took them.

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A few of our 400+ recruiters
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For this specialization

Where the digital cohort actually gets placed.

Digital hiring spans four recruiter types rather than one sector, which is why the roles open to this cohort keep widening. Recruiters who have hired Digital Marketing & Media students include Tata Tele Business Services, Tata Play, MSL and Decathlon.

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Recruiter names are drawn from past hiring across the Business School. Verified cohort data is in the placement report.

Common to every ITM MBA

Everything the degree includes.

These run across every specialization, whichever one you choose. The full detail is on the MBA program page.

ITM MBA students working together on campus
5-month paid internship

Full-time, with a real designation and a work-experience letter, plus a 2-week NGO internship. For many students it is the route to a pre-placement offer.

Applied AI Lab and a MacBook

A hands-on AI module that runs across every specialization, and a MacBook that is yours from day one.

Global Immersion

Optional 7-day modules, currently Dubai and Singapore. Campus sessions at a partner university and visits to working businesses.

Start-up seed funding

The in-house incubation cell backs student ventures with seed funding, before you graduate.

Campus at Kharghar, Navi Mumbai

Shared with ITM School of FutureTech, hostels a few minutes away and the Navi Mumbai airport close by.

Scholarships and the iSET

Merit awards worth over 2 crore every year and no management quota. The iSET works as an entrance and a scholarship test at once.

MBA in Digital Marketing & Media Management Program Structure

Two years, built around one goal - employment.

Four semesters that move from marketing foundations to paid media, analytics and a 5-month paid internship spent inside a live account. The eight platform certifications are timetabled into the semester that teaches the channel.

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Student voices

Did the certifications actually matter?

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Syllabus

MBA in Digital Marketing syllabus

The subjects, and the tool each one teaches.

The MBA management core runs underneath all four semesters - accounting, economics, operations, strategy, HR. The specialization layer is what makes you hireable in digital, and every subject below is mapped to a platform, a certification and a job-ready skill.

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Compare subjects across all specializations

MBA in Digital Marketing & Media Management Eligibility, Entrance Exam & Admission Process

Who can apply, and which scores we accept.

No prior marketing background is expected. One eligibility bar, every major entrance score accepted, and the ITM Test as a step in the process for every applicant.

Eligibility

A bachelor’s degree in any stream from a UGC-recognized university, with 50% or above. Final-year students may apply.

Entrance scores accepted
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Apply early
The Early Decision window closes 24 October 2026.

Apply before that date and a 15% scholarship is applied to your tuition. The process is the same - the online ITM Test and an interview - and the application window does not extend.

15% Early Decision scholarship
The four-step process
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Will I get in?

See where you stand in 30 seconds.

Our admissions look at the whole person - not just a test score. Take 30 seconds for a no-obligation read on your fit.

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Early Decision closes 24 Oct 2026 - 15% scholarship

Indicative only - sample logic, not an admission decision.

One thing to sort first.

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Global Immersion Program

Global Exposure.

You sit in campus sessions at a partner university, walk the floor of a working business, present to a foreign faculty panel and meet the people running the function in another market - then come back and apply it to your own work. For Digital Marketing & Media Management the immersion is entirely optional.

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Optional

Global Immersion to Dubai & Singapore is not included in the fee. Two 7-day modules are open to this cohort - Dubai and Singapore.

Ask about the immersion
ITM students on a rooftop during a global immersion An ITM industry visit to Hotpack in Dubai An ITM industry visit to Flex in Dubai
Where you can go
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On the ground

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MBA in Digital Marketing & Media Management Fees & Scholarships

What the fee covers, and how merit brings it down.

One fee that carries the eight Google, Meta, HubSpot, Semrush and Amazon certifications, the Applied AI Lab and the MacBook you run campaigns on. Scholarships are purely merit-based, and applying early improves your odds.

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Included in your fees
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Not included

The Global Immersion Program is charged separately - optional for most specializations, and mandatory for International Business, where the 8-week Europe immersion module is part of the program structure. Hostel and mess charges are billed separately.

The fee itself

We share the year-wise fee structure, instalment schedule and the seat-retention amount directly with applicants. Ask for it and an advisor will call within 24 hours.

Or apply now at mbaadmissions.itm.edu
Scholarships
Purely merit-based. ₹2 Crore+ awarded every year.

Your chances are highest in the earlier rounds - the pool is largest when the first applications come in.

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Students on the scholarships they received.
Education loans

We have partnered with banks for student loans, and our team walks you through it from documentation to disbursal.

Check your fit in 30 seconds
Apply and lock the Early Decision rate

FAQs About MBA in Digital Marketing & Media Management

Common questions, answered directly.

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Applications for 2027 are open.

Apply online, or take the brochure home first. Scholarships are awarded round by round, so the earlier rounds see the larger pool.

Apply Now Download the Brochure

Fees, placement and certification details on this page were last reviewed on .