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ITM Group of Institutions
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  • Programs
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        • Yes Bank YES FORCE Certification Program for Client Relationship Partner
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Rankings Infrastructure Course Insights Get Inspired Accreditations and Affiliations Charge Ahead with Excellence Counsellor Eligibility Admission Process Our Faculties Blog Life at ITM Business School Videos Curious to find out what makes ITM stand out? Industry Perks
PGDM iConnect Digital Marketing & Transformation
Apply Now Enquire Now

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Technology continues to drive business in the 21st century, and digital marketing techniques are a prerequisite for success.

Program Duration: 2 Years, Full-Time

Offered at - Navi mumbai

You'll do PGDM once, MAKE IT COUNT!

MAKE AN IMPACT! Hightest Salary Package 22 LPA for 2022

Reserve your chance to pursue your dream career...

AICTE Approved

Practical Industry Workshops

Dedicated Digital Media Lab

Multiple Digital Tool Certifications

Technology continues to drive business in the 21st century, and digital marketing techniques are a prerequisite for success.

Program Duration: 2 Years, Full-Time

Offered at
Navi mumbai

AICTE Approved

Practical Industry Workshops

Dedicated Digital Media Lab

Multiple Digital Tool Certifications

Apply Now Enquire Now
  1. Programs
  2. PGDM iConnect Digital Marketing & Transformation

Rankings

32nd

Among the Top B Schools in India - Outlook iCare MBA 2021

14th

Among the Private Standalone Business Schools in India- Outlook iCare MBA 2021

10th

Among the Private B Schools in West Zone-Outlook iCare MBA 2021

29th

Among Private Affiliated Colleges in India-(ITM Warangal)-Outlook iCare MBA 2021

27th

Among the Private B Schools South Zone - (ITM Chennai) - Outlook iCare MBA 2021

Infrastructure

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Course Insights

Get Inspired

Deepika Bose

Deepika Bose Retail Management and Marketing 2020-22

Krupali Ahire

Krupali Ahire Retail Management and Marketing 2019-21

Chinmay Zore

Chinmay Zore Retail Management and Marketing 2019-21

Afnan Parker

Afnan Parker Operations & Supply Chain Management 2019-2021

Varuni Kaushal

Varuni Kaushal Operations & Supply Chain Management 2020-2022

Puneet Sparsh

Puneet Sparsh Marketing 2020-22

Aniket Patil

Aniket Patil Marketing 2020-22

Manasvi Khandelwal

Manasvi Khandelwal Marketing 2019-21

Vijay Thakur

Vijay Thakur Marketing 2019-21

Ayush Chaturvedi

Ayush Chaturvedi Marketing 2019-21

Abhishek Sindher

Abhishek Sindher International Business 2019-2021

Himanshi Jain

Himanshi Jain International Business 2020-2022

Janmejay Shah

Janmejay Shah International Business 2019-2021

Pragya Pulvendula

Pragya Pulvendula Human Resource Management 2020-22

Kavya Nair

Kavya Nair Human Resource Management 2019-21

Aashay Nagavkar

Aashay Nagavkar Human Resource Management 2020-22

Aishwarya Lokhande

Aishwarya Lokhande Financial Markets 2020-2022

Aishwarya Koli

Aishwarya Koli Financial Management 2019-21

Karthik Natarajan

Karthik Natarajan Fin Tech 2020-22

Kinjal Bhavsar

Kinjal Bhavsar FinTech 2020-22

Naman Srivastava

Naman Srivastava Finance 2020-2022

Pranav Kundu

Pranav Kundu Finance 2020-2022

Chandan Patel

Chandan Patel Finance 2019-21

Asavari Gawade

Asavari Gawade Finance 2019-21

Ishita Dilip

Ishita Dilip Digital Marketing and Transformations 2019-2021

Gaurav Agashe

Gaurav Agashe PGDM Business Analytics 2019-2021

Aniket Singh

Aniket Singh Retail Management Marketing 2018-2020

Get Inspired

Ishita Dilip

Ishita Dilip Digital Marketing and Transformations 2019-2021

Siddhant Kundu

Siddhant Kundu Received 100% Scholarship

Anam Sadiya Khan

Anam Sadiya Khan Received 100% Scholarship

Accreditations and Affiliations

Nba logo Aicte logo Association of indian universities

Charge Ahead with Excellence

India's digital industry produces more than 20 lakh jobs. Increased pay and diverse career choices are available for professionals and freshers holding a digital marketing certificate. ITM’s unique approach in digital marketing offers students a place to explore the real-world digital media campaigns under the direction and guidance of industry experts. So, get Started TODAY.

When in DOUBT, SORT IT OUT! 

Our expert counselors are always keen on lending you a patient ear & guiding you through the tiniest of queries at your said convenience.

 

CONNECT with our COUNSELLORS

Curious to find out what makes ITM stand out?

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Eligibility

-  The applicant should have a minimum of 50% in their graduation examination.

- The student must clear the admission process of ITM Business School.

- He/ She must qualify at least one of these entrance exams - (CAT, XAT, CMAT, GMAT, MAT, ATMA, State CET tests, NMAT by GMAC) as per the AICTE guidelines.

Our Faculties

Dr. Kalpana Kumaran

Dr. Kalpana Kumaran

HOD Digital Marketing & Transformation

20+ years of IT, Analytics & Digital Marketing experience. Her domain expertise in E-Learning platform – Moodle, Analytics – Business Analytics, Big Data Analytics & Hadoop, BI Tools in Excel, She holds her doctorate in Digital Entrepreneurship.

Prof. Yogita Rawat

Prof. Yogita Rawat

Assistant Professor & Area Co-ordinator

She has over 12+ years of academic experience, primarily in areas of computer science, Analytics & Digital marketing, Now pursuing PhD. She has presented & published research papers in various national and international Conferences ; journals etc.

Sudipto Chakraborty

Sudipto Chakraborty

Consultant

Prof. Sudipto Chakraborty, Consultant at ITM Business School and Associate Director at Logicserve Digital Pvt Ltd, With more than 15 years of experience in academics and advertising industry. He is pursuing his doctorate in Digital Marketing at ITM.

Our Faculties

Dr lakshmi mohan
19 Prof Sharad Kumar Jha
18 Prof KRUPESH TAKKAR
Read More

Blog

How to attempt and ace GMAT practice tests the right way.
How to attempt and ace GMAT practice tests the right way.

The business has a significant impact on global dynamics. A well-to-do businessman is a quick thinker who makes quick decisions. As a result, business schools recognize the significance and influence of their students.

Admin May 27, 2022

Life at ITM Business School

Panel Discussion Organised by Operations & SCM Department

The panel discussed the future of Electric Vehicles in India and how to get more traction for it - Government initiatives, incentives, infrastructure, & effectiveness of establishing efficient Supply Chain Management. Students received holistic exposure as they learned from the ‘golden minds’.

BS Panel Discussion Organised by Operations & SCM Department

Digital Marketing Symposium

The department of Digital Marketing and Transformation organised workshop on Digital Marketing for college students. Around 250 enthusiastic students attended the event to learn about SEO, Content Marketing, and Career opportunities in the domain.

ITM BS Digital Marketing Symposium

Ganesh Chaturthi Celebrations

Morning Aarti at ITM Business School rejuvenated the souls & minds of students and gave an energetic start to the day.

BS Ganesh Chaturthi Celebrations

Onam Celebration in Campus

The spirit of Onam was celebrated by the students on 5th September with dance and cultural performances.

BS Onam Celebrations

Industrial visit - Galaxy Surfactants.

An enlightening visit for students as they witnessed first-hand the different R&D projects initiated by Galaxy Surfactants and interacted with the management.

BS Industrial visit - Galaxy Surfactants

Expert Talk with Mr. Hemant Vyas - Sr. Manager Anarock

Students were enlightened by his profound knowledge and industry experience on Digital Marketing.

BS Expert Talk with Mr. Hemant Vyas Sr. Manager Anarock

Expert Talk with Hema Aushat [CEO, Argus CMPO]

An expert consultant and strategic marketer with more than 25years of experience in luxury brand management in both India and overseas. The marketing students took cognizance of the paradigm of an online customer journey

BS Expert Talk with Hema Aushat [CEO, Argus CMPO]

2019 Brand Summit

Top industry professionals shared the stage and ideas with students and faculties at ITM Business School 2019 Brand Summit.

BS Brand Summit

Expert Talk with Mr. Anish Jha - Associate Director, CRISIL

He conveyed important lesson on Identification, Diversification and Risk Mitigation that future managers need to possess and importance of knowledge of fundamental rights while climbing the corporate ladder.

BS Expert Talk with Mr. Anish Jha - Associate Director - CRISIL

Street Play on 15th August 2019

Students performed the Flash Mob before the respected Member of Government of Maharashtra, Airport Authority of India, CRPF staff and General Public on: Traffic Rule Awareness.

BS Street Play on 15th August 2019
Previous Next

Videos

Vineeta Sharma

Vineeta Sharma Director - Marketing

Students'

Students' Safety is a Commitment

Kharghar campus

Kharghar campus A Walkthrough

NGO internship

NGO internship at Old age home Matoshree

ITM Group

ITM Group ITM Group of Institutions

Harini Sreenivasan

Harini Sreenivasan Talk on Design thinking in HR

Divya Sahal

Divya Sahal Student | Financial Markets

Siddhi Saxena

Siddhi Saxena Student | Financial Markets

Richa Bharti

Richa Bharti Student | Financial Markets

Ruchika

Ruchika Student | Financial Markets

Rutuja Nair

Rutuja Nair Student | Financial Markets

Vaishali Shrivastwa

Vaishali Shrivastwa Student | Financial Markets

Juphimia Ryntathiang

Juphimia Ryntathiang Student | Financial Markets

Soumya Goyal

Soumya Goyal Received 50% Scholarship

Sneha Chatterjee

Sneha Chatterjee

Mankaran Singh

Mankaran Singh Marketing 2018-20

Industry Perks

The only fashion that never fades is Digital Marketing. It is a very dynamic and flexible field of study making it fascinating and exciting to work in. An attractive career to own for those who seek versatility in their daily job routine. And, are eager to seek creative liberty and experiment with new things. This field will never shut down or go less on demand because of its effectiveness and flexibility. The best career to opt for students planning to open their own small scale digital service agency or do freelance. Today's businesses deal with multiple activities that need digital assistance; which leads to the superbly growing need for digital marketing professionals in the industry. So, if you are a digital creative who is skilled in solving technical problems with creative solutions, this is a highly recommended career for you!

Career Options you can avail with PGDM in Digital Marketing -

Digital titans of today’s world are taking over a mass majority of recruits with PG in digital marketing for their online needs. They need professionals to implement digital mediums and tactics to reach their audience for establishing a relationship. This way, the brand gets to connect with their prospective buyers, interact with them, sell their products & services, and resolve whatever queries they might have. For all of this to happen, you need to study a PG certificate program in digital marketing, exactly the one we are offering, here at ITM. After completion of this course, you can dive into any of the following career options. -

  • Digital Marketing Manager
  • SEO and SEM Analyst
  • *PPC Professional
  • Social Media Specialist
  • Web Analytics Professional
  • Content Marketing Professional
  • Digital Analyst
  • Social Media Handler
  • Digital Content Strategist
  • Web Designer
  • Digital Marketing Consultant
  • Inbound Marketing Manager
  • Search Engine Expert
  • Content Manager
  • SEO Executives
  • Conversion Rate Optimizer
  • Web Developer
  • CRM Manager
  • E-Commerce Manager
  • E-mail Marketing Manager
  • Digital Agency’s account Director
  • User Experience Designer
  • Content Writer
  • Virtual Reality Developer
  • Data Analyst
  • Mobile Marketing Expert

ITM’s unique approach in digital marketing course collaborates the 4 significant aspects of the field i.e. - Digital Media, Business Transformation through Analytics, Digital Marketing, and Technology. PGDM iConnect Digital Marketing course is structured to help develop specialized skills cited from the fundamental marketing principles. This combination assists students to successfully transform into new-age marketing professionals. ITM’s special Social Media Lab is a space for students where they can explore the real-world digital media campaigns under the direction and guidance of industry experts.

Key Features of ITM’s - PDGM iConnect Digital Marketing

  • AICTE approved, two-year full-time PGDM program.
  • Our digital marketing course encompasses these main areas of study - Social Media Marketing, Artificial Intelligence, IOT, Advanced Excel, Customer Analytics, Inbound Marketing, Business Analytics, SEO, SEM, Web Analytics, & Google Analytics.
  • We are the only B-School inhibiting a Social Media Lab with practical courses trained by industry experts with real-life industry cases.
  • Live Projects with upcoming entrepreneurs in the Digital Marketing Services for industry exposure.
  • ‘Digicourse Ltd.”, a Digital Marketing Company, conducts an ongoing workshop wherein the company professionals come to our campus and train our students from Term-I. Students are taught the implementations of SEO and SEM and other fundamentals of digital marketing.
  • We provide complete assistance to students for qualifying google analytics certification (Basics+advanced)

Why to opt for the PGDM Digital Marketing and Transformation?

Needless to say and justify, digital marketing is the ‘need of the hour’. Digital operators are needed now more than ever to perform intricate online web tasks. So whether you are a media graduate, techno-geek, or a mid-level marketer who is eager to learn today’s digital market, apply for a PGDM in Digital Marketing and Transformation course.

Here are some other prominent reasons to opt for a digital marketing course-

  • Every business deals with more than 2 activities that need digital assistance; which leads to the superbly growing need for digital marketing professionals in the industry.
  • Increased pay and diverse career choices are available for professionals and freshers holding a digital marketing certificate.
  • Brands focusing more on digital campaigns and promotional activities to reach the end consumer.
  • It is a very dynamic and flexible field of study making it fascinating and exciting to work in. It especially attracts a lot of young aspirants who seek versatility in their daily job routine.
  • Avail the chance to meet and interact with different people. This will help you grow professionally as well as personally.
  • Get to be creatively liberal and experiment with new things.
  • This field will never shut down or go less on demand because of its effectiveness and flexibility.
  • Even as a professional, you get to learn and develop your skills at your own pace.
  • It is the best career to opt for students planning to open their own small scale digital service agency or do freelance.

So, if you are a digital creative who is skilled in solving technical problems with creative solutions, this is a highly recommended career for you.

Syllabus for Post Graduate in Digital Marketing course and Training Brief

Our course structure is dispersed into two years of learning. The below-mentioned topics are covered in our Digital marketing syllabus. -

  • Fundamentals of Digital Marketing
  • Web Analytics
  • SEO and SEM Studies
  • Content Marketing
  • Content Management
  • Google Analytics
  • Digital Laws
  • Media Handling
  • Web Designing Basics
  • E-commerce Tools and Management
  • Social Media Fundamentals
  • New-age Technological Advancements
  • Practical Implementations
  • Online PR and Promotions
  • Video Marketing
  • Image Optimisation
  • Online Bidding
  • Online Ads
  • Content Types and Channels

Our trained faculty uses various means of contemporary training to make sure our young minds get 360-degree learning exposure. Live sessions are the most prominent and enjoyable way of learning for PGDM in Digital Marketing courses. Our students work on Website development, Digital Media Planning, SEO and SEM exercises, Website creation, Email Marketing, etc.

To allow our students to practice their skillsets, we tag them with various companies parallelly as they are completing their course. During their Term-II, our students take over the digital marketing set up of startup companies. Marketing services like SEO, SEM, Website Creation, Digital marketing, social media marketing, etc is handled by our students. Yearly contracts and MOUs with different companies are signed by the Department for working out such projects as a part of practical learning exercises.

Since digital marketing is a constantly changing field, we make sure that new updates are brought in. Especially with social media channels who frequently upgrade their algorithms and interfaces. It is of utmost importance for our students who will later turn into digital marketing postgraduates, to stay up to date on the workings of the industry.

Eligibility for opting PGDM in Digital Marketing and Transformation course.

  • Any aspirant with a graduation degree with qualifying with a minimum of 50%, is eligible for our digital marketing certification course.
  • He/ She should complete all the necessary admission related procedures of the ITM Business Institute.

Admission Process for our Postgraduate Digital Marketing course

Interested candidates can apply online or by visiting any of our campuses.

You can also avail expert counselling regarding Admissions and enrollment. Get in touch with us online or through the quick links mentioned below.

ITM’s iConnect Program

Serious success needs intensive preparation.

  • ITM Business School’s PGDM iConnect program requires mental strength. With over 1000 contact hours of curriculum and 300 hours of personal and professional development, we aim to develop our students into ready-to-work professionals.
  • 5 months iConnect intensive internship program with a focused “On-the-Job” training.
  • End-to-end mentoring and coaching on communication, values and life skills
  • Re-designed NGO Projects to inculcate Corporate Social Responsibility
  • Research-based Capstone project
  • Redesigned classroom teachings through focused insight sessions, case base, and live projects through a team of industry experts and core faculties.

From term 1 itself, students focus on basic how-tos and advanced skills, taking our now famous TALEWIND courses which is a part of the curriculum. TALEWIND fixes your initial weaknesses and gets you ready to work with the required skills.

Industry Perks
Eligibility

-  The applicant should have a minimum of 50% in their graduation examination.

- The student must clear the admission process of ITM Business School.

- He/ She must qualify at least one of these entrance exams - (CAT, XAT, CMAT, GMAT, MAT, ATMA, State CET tests, NMAT by GMAC) as per the AICTE guidelines.

Admission Process
Qualification

Minimum 50% marks in Graduation from an AIU recognised University & qualifying marks in an MBA Entrance Exam.

Application

You can apply Online on Visit - forms.itm.edu/pgdm

Shortlisting

Shortlisted Candidates will be called to attend the Micro Presentations Personal Interviews Process selection rounds.

Admissions

On successful completion of your MPPI, you may be offered admission to one or more programs,based on your overall performance in the selection process.

Our Faculties
Dr. Kalpana Kumaran

Dr. Kalpana Kumaran

HOD Digital Marketing & Transformation

20+ years of IT, Analytics & Digital Marketing experience. Her domain expertise in E-Learning platform – Moodle, Analytics – Business Analytics, Big Data Analytics & Hadoop, BI Tools in Excel, She holds her doctorate in Digital Entrepreneurship.

Prof. Yogita Rawat

Prof. Yogita Rawat

Assistant Professor & Area Co-ordinator

She has over 12+ years of academic experience, primarily in areas of computer science, Analytics & Digital marketing, Now pursuing PhD. She has presented & published research papers in various national and international Conferences ; journals etc.

Sudipto Chakraborty

Sudipto Chakraborty

Consultant

Prof. Sudipto Chakraborty, Consultant at ITM Business School and Associate Director at Logicserve Digital Pvt Ltd, With more than 15 years of experience in academics and advertising industry. He is pursuing his doctorate in Digital Marketing at ITM.

Our Faculties
Dr lakshmi mohan
19 Prof Sharad Kumar Jha
18 Prof KRUPESH TAKKAR
Blog
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Now that the HSC exams have ended, students are scouting options for what they want to do next. With a plethora of attractive courses offered by the best hotel management colleges in India to enroll in, the choice becomes even more complicated.

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Most Frequently Asked Interview Questions & How To Answer Them: Hospitality Edition
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There are many prospects in the hospitality sector, but there is also a lot of competition. As a result, professionals must go through a rigorous interview process.

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How to attempt and ace GMAT practice tests the right way.
How to attempt and ace GMAT practice tests the right way.

The business has a significant impact on global dynamics. A well-to-do businessman is a quick thinker who makes quick decisions. As a result, business schools recognize the significance and influence of their students.

Admin May 27, 2022
Life at ITM Business School

Panel Discussion Organised by Operations & SCM Department

The panel discussed the future of Electric Vehicles in India and how to get more traction for it - Government initiatives, incentives, infrastructure, & effectiveness of establishing efficient Supply Chain Management. Students received holistic exposure as they learned from the ‘golden minds’.

Panel Discussion Organised by Operations & SCM Department

Digital Marketing Symposium

The department of Digital Marketing and Transformation organised workshop on Digital Marketing for college students. Around 250 enthusiastic students attended the event to learn about SEO, Content Marketing, and Career opportunities in the domain.

Digital Marketing Symposium

Ganesh Chaturthi Celebrations

Morning Aarti at ITM Business School rejuvenated the souls & minds of students and gave an energetic start to the day.

Ganesh Chaturthi Celebrations

Onam Celebration in Campus

The spirit of Onam was celebrated by the students on 5th September with dance and cultural performances.

Onam Celebration in Campus

Industrial visit - Galaxy Surfactants.

An enlightening visit for students as they witnessed first-hand the different R&D projects initiated by Galaxy Surfactants and interacted with the management.

Industrial visit - Galaxy Surfactants.

Expert Talk with Mr. Hemant Vyas - Sr. Manager Anarock

Students were enlightened by his profound knowledge and industry experience on Digital Marketing.

Expert Talk with Mr. Hemant Vyas -  Sr. Manager Anarock

Expert Talk with Hema Aushat [CEO, Argus CMPO]

An expert consultant and strategic marketer with more than 25years of experience in luxury brand management in both India and overseas. The marketing students took cognizance of the paradigm of an online customer journey

Expert Talk with Hema Aushat [CEO, Argus CMPO]

2019 Brand Summit

Top industry professionals shared the stage and ideas with students and faculties at ITM Business School 2019 Brand Summit.

2019 Brand Summit

Expert Talk with Mr. Anish Jha - Associate Director, CRISIL

He conveyed important lesson on Identification, Diversification and Risk Mitigation that future managers need to possess and importance of knowledge of fundamental rights while climbing the corporate ladder.

Expert Talk with Mr. Anish Jha - Associate Director, CRISIL

Street Play on 15th August 2019

Students performed the Flash Mob before the respected Member of Government of Maharashtra, Airport Authority of India, CRPF staff and General Public on: Traffic Rule Awareness.

Street Play on 15th August 2019
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Industry Perks

The only fashion that never fades is Digital Marketing. It is a very dynamic and flexible field of study making it fascinating and exciting to work in. An attractive career to own for those who seek versatility in their daily job routine. And, are eager to seek creative liberty and experiment with new things. This field will never shut down or go less on demand because of its effectiveness and flexibility. The best career to opt for students planning to open their own small scale digital service agency or do freelance. Today's businesses deal with multiple activities that need digital assistance; which leads to the superbly growing need for digital marketing professionals in the industry. So, if you are a digital creative who is skilled in solving technical problems with creative solutions, this is a highly recommended career for you!

Career Options you can avail with PGDM in Digital Marketing -

Digital titans of today’s world are taking over a mass majority of recruits with PG in digital marketing for their online needs. They need professionals to implement digital mediums and tactics to reach their audience for establishing a relationship. This way, the brand gets to connect with their prospective buyers, interact with them, sell their products & services, and resolve whatever queries they might have. For all of this to happen, you need to study a PG certificate program in digital marketing, exactly the one we are offering, here at ITM. After completion of this course, you can dive into any of the following career options. -

  • Digital Marketing Manager
  • SEO and SEM Analyst
  • *PPC Professional
  • Social Media Specialist
  • Web Analytics Professional
  • Content Marketing Professional
  • Digital Analyst
  • Social Media Handler
  • Digital Content Strategist
  • Web Designer
  • Digital Marketing Consultant
  • Inbound Marketing Manager
  • Search Engine Expert
  • Content Manager
  • SEO Executives
  • Conversion Rate Optimizer
  • Web Developer
  • CRM Manager
  • E-Commerce Manager
  • E-mail Marketing Manager
  • Digital Agency’s account Director
  • User Experience Designer
  • Content Writer
  • Virtual Reality Developer
  • Data Analyst
  • Mobile Marketing Expert

ITM’s unique approach in digital marketing course collaborates the 4 significant aspects of the field i.e. - Digital Media, Business Transformation through Analytics, Digital Marketing, and Technology. PGDM iConnect Digital Marketing course is structured to help develop specialized skills cited from the fundamental marketing principles. This combination assists students to successfully transform into new-age marketing professionals. ITM’s special Social Media Lab is a space for students where they can explore the real-world digital media campaigns under the direction and guidance of industry experts.

Key Features of ITM’s - PDGM iConnect Digital Marketing

  • AICTE approved, two-year full-time PGDM program.
  • Our digital marketing course encompasses these main areas of study - Social Media Marketing, Artificial Intelligence, IOT, Advanced Excel, Customer Analytics, Inbound Marketing, Business Analytics, SEO, SEM, Web Analytics, & Google Analytics.
  • We are the only B-School inhibiting a Social Media Lab with practical courses trained by industry experts with real-life industry cases.
  • Live Projects with upcoming entrepreneurs in the Digital Marketing Services for industry exposure.
  • ‘Digicourse Ltd.”, a Digital Marketing Company, conducts an ongoing workshop wherein the company professionals come to our campus and train our students from Term-I. Students are taught the implementations of SEO and SEM and other fundamentals of digital marketing.
  • We provide complete assistance to students for qualifying google analytics certification (Basics+advanced)

Why to opt for the PGDM Digital Marketing and Transformation?

Needless to say and justify, digital marketing is the ‘need of the hour’. Digital operators are needed now more than ever to perform intricate online web tasks. So whether you are a media graduate, techno-geek, or a mid-level marketer who is eager to learn today’s digital market, apply for a PGDM in Digital Marketing and Transformation course.

Here are some other prominent reasons to opt for a digital marketing course-

  • Every business deals with more than 2 activities that need digital assistance; which leads to the superbly growing need for digital marketing professionals in the industry.
  • Increased pay and diverse career choices are available for professionals and freshers holding a digital marketing certificate.
  • Brands focusing more on digital campaigns and promotional activities to reach the end consumer.
  • It is a very dynamic and flexible field of study making it fascinating and exciting to work in. It especially attracts a lot of young aspirants who seek versatility in their daily job routine.
  • Avail the chance to meet and interact with different people. This will help you grow professionally as well as personally.
  • Get to be creatively liberal and experiment with new things.
  • This field will never shut down or go less on demand because of its effectiveness and flexibility.
  • Even as a professional, you get to learn and develop your skills at your own pace.
  • It is the best career to opt for students planning to open their own small scale digital service agency or do freelance.

So, if you are a digital creative who is skilled in solving technical problems with creative solutions, this is a highly recommended career for you.

Syllabus for Post Graduate in Digital Marketing course and Training Brief

Our course structure is dispersed into two years of learning. The below-mentioned topics are covered in our Digital marketing syllabus. -

  • Fundamentals of Digital Marketing
  • Web Analytics
  • SEO and SEM Studies
  • Content Marketing
  • Content Management
  • Google Analytics
  • Digital Laws
  • Media Handling
  • Web Designing Basics
  • E-commerce Tools and Management
  • Social Media Fundamentals
  • New-age Technological Advancements
  • Practical Implementations
  • Online PR and Promotions
  • Video Marketing
  • Image Optimisation
  • Online Bidding
  • Online Ads
  • Content Types and Channels

Our trained faculty uses various means of contemporary training to make sure our young minds get 360-degree learning exposure. Live sessions are the most prominent and enjoyable way of learning for PGDM in Digital Marketing courses. Our students work on Website development, Digital Media Planning, SEO and SEM exercises, Website creation, Email Marketing, etc.

To allow our students to practice their skillsets, we tag them with various companies parallelly as they are completing their course. During their Term-II, our students take over the digital marketing set up of startup companies. Marketing services like SEO, SEM, Website Creation, Digital marketing, social media marketing, etc is handled by our students. Yearly contracts and MOUs with different companies are signed by the Department for working out such projects as a part of practical learning exercises.

Since digital marketing is a constantly changing field, we make sure that new updates are brought in. Especially with social media channels who frequently upgrade their algorithms and interfaces. It is of utmost importance for our students who will later turn into digital marketing postgraduates, to stay up to date on the workings of the industry.

Eligibility for opting PGDM in Digital Marketing and Transformation course.

  • Any aspirant with a graduation degree with qualifying with a minimum of 50%, is eligible for our digital marketing certification course.
  • He/ She should complete all the necessary admission related procedures of the ITM Business Institute.

Admission Process for our Postgraduate Digital Marketing course

Interested candidates can apply online or by visiting any of our campuses.

You can also avail expert counselling regarding Admissions and enrollment. Get in touch with us online or through the quick links mentioned below.

ITM’s iConnect Program

Serious success needs intensive preparation.

  • ITM Business School’s PGDM iConnect program requires mental strength. With over 1000 contact hours of curriculum and 300 hours of personal and professional development, we aim to develop our students into ready-to-work professionals.
  • 5 months iConnect intensive internship program with a focused “On-the-Job” training.
  • End-to-end mentoring and coaching on communication, values and life skills
  • Re-designed NGO Projects to inculcate Corporate Social Responsibility
  • Research-based Capstone project
  • Redesigned classroom teachings through focused insight sessions, case base, and live projects through a team of industry experts and core faculties.

From term 1 itself, students focus on basic how-tos and advanced skills, taking our now famous TALEWIND courses which is a part of the curriculum. TALEWIND fixes your initial weaknesses and gets you ready to work with the required skills.

Industry Perks

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