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PGDM Application Deadline of 31st March 2023 - Apply Now
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Placements Rankings Infrastructure Course Insights Get Inspired Accreditations and Affiliations Charge Ahead with Excellence Counsellor Eligibility Admission Process Our Faculties Blog Life at ITM Business School Videos Curious to find out what makes ITM stand out? Industry Perks
PGDM iConnect Digital Marketing & Transformation
Apply Now Enquire Now

Enquire Now

Technology continues to drive business in the 21st century, and digital marketing techniques are a prerequisite for success.

Program Duration: 2 Years, Full-Time

Offered at - Navi mumbai

PGDM Digital Marketing & Transformation

AICTE Approved

Practical Industry Workshops

Dedicated Digital Media Lab

Multiple Digital Tool Certifications

Technology continues to drive business in the 21st century, and digital marketing techniques are a prerequisite for success.

Program Duration: 2 Years, Full-Time

Offered at
Navi mumbai

AICTE Approved

Practical Industry Workshops

Dedicated Digital Media Lab

Multiple Digital Tool Certifications

Apply Now Enquire Now
  1. Programs
  2. ITM Business School
  3. PGDM iConnect Digital Marketing & Transformation

Industry Perks

The only fashion that never fades is Digital Marketing. It is a very dynamic and flexible field of study making it fascinating and exciting to work in. An attractive career to own for those who seek versatility in their daily job routine. And, are eager to seek creative liberty and experiment with new things. This field will never shut down or go less on demand because of its effectiveness and flexibility. The best career to opt for students planning to open their own small scale digital service agency or do freelance. Today's businesses deal with multiple activities that need digital assistance; which leads to the superbly growing need for digital marketing professionals in the industry. So, if you are a digital creative who is skilled in solving technical problems with creative solutions, this is a highly recommended career for you!

Career Options you can avail with PGDM in Digital Marketing -

Digital titans of today’s world are taking over a mass majority of recruits with PG in digital marketing for their online needs. They need professionals to implement digital mediums and tactics to reach their audience for establishing a relationship. This way, the brand gets to connect with their prospective buyers, interact with them, sell their products & services, and resolve whatever queries they might have. For all of this to happen, you need to study a PG certificate program in digital marketing, exactly the one we are offering, here at ITM. After completion of this course, you can dive into any of the following career options. -

  • Digital Marketing Manager
  • SEO and SEM Analyst
  • *PPC Professional
  • Social Media Specialist
  • Web Analytics Professional
  • Content Marketing Professional
  • Digital Analyst
  • Social Media Handler
  • Digital Content Strategist
  • Web Designer
  • Digital Marketing Consultant
  • Inbound Marketing Manager
  • Search Engine Expert
  • Content Manager
  • SEO Executives
  • Conversion Rate Optimizer
  • Web Developer
  • CRM Manager
  • E-Commerce Manager
  • E-mail Marketing Manager
  • Digital Agency’s account Director
  • User Experience Designer
  • Content Writer
  • Virtual Reality Developer
  • Data Analyst
  • Mobile Marketing Expert

ITM’s unique approach in digital marketing course collaborates the 4 significant aspects of the field i.e. - Digital Media, Business Transformation through Analytics, Digital Marketing, and Technology. PGDM iConnect Digital Marketing course is structured to help develop specialized skills cited from the fundamental marketing principles. This combination assists students to successfully transform into new-age marketing professionals. ITM’s special Social Media Lab is a space for students where they can explore the real-world digital media campaigns under the direction and guidance of industry experts.

Key Features of ITM’s - PDGM iConnect Digital Marketing

  • AICTE approved, two-year full-time PGDM program.
  • Our digital marketing course encompasses these main areas of study - Social Media Marketing, Artificial Intelligence, IOT, Advanced Excel, Customer Analytics, Inbound Marketing, Business Analytics, SEO, SEM, Web Analytics, & Google Analytics.
  • We are the only B-School inhibiting a Social Media Lab with practical courses trained by industry experts with real-life industry cases.
  • Live Projects with upcoming entrepreneurs in the Digital Marketing Services for industry exposure.
  • ‘Digicourse Ltd.”, a Digital Marketing Company, conducts an ongoing workshop wherein the company professionals come to our campus and train our students from Term-I. Students are taught the implementations of SEO and SEM and other fundamentals of digital marketing.
  • We provide complete assistance to students for qualifying google analytics certification (Basics+advanced)

Why to opt for the PGDM Digital Marketing and Transformation?

Needless to say and justify, digital marketing is the ‘need of the hour’. Digital operators are needed now more than ever to perform intricate online web tasks. So whether you are a media graduate, techno-geek, or a mid-level marketer who is eager to learn today’s digital market, apply for a PGDM in Digital Marketing and Transformation course.

Here are some other prominent reasons to opt for a digital marketing course-

  • Every business deals with more than 2 activities that need digital assistance; which leads to the superbly growing need for digital marketing professionals in the industry.
  • Increased pay and diverse career choices are available for professionals and freshers holding a digital marketing certificate.
  • Brands focusing more on digital campaigns and promotional activities to reach the end consumer.
  • It is a very dynamic and flexible field of study making it fascinating and exciting to work in. It especially attracts a lot of young aspirants who seek versatility in their daily job routine.
  • Avail the chance to meet and interact with different people. This will help you grow professionally as well as personally.
  • Get to be creatively liberal and experiment with new things.
  • This field will never shut down or go less on demand because of its effectiveness and flexibility.
  • Even as a professional, you get to learn and develop your skills at your own pace.
  • It is the best career to opt for students planning to open their own small scale digital service agency or do freelance.

So, if you are a digital creative who is skilled in solving technical problems with creative solutions, this is a highly recommended career for you.

Syllabus for Post Graduate in Digital Marketing course and Training Brief

Our course structure is dispersed into two years of learning. The below-mentioned topics are covered in our Digital marketing syllabus. -

  • Fundamentals of Digital Marketing
  • Web Analytics
  • SEO and SEM Studies
  • Content Marketing
  • Content Management
  • Google Analytics
  • Digital Laws
  • Media Handling
  • Web Designing Basics
  • E-commerce Tools and Management
  • Social Media Fundamentals
  • New-age Technological Advancements
  • Practical Implementations
  • Online PR and Promotions
  • Video Marketing
  • Image Optimisation
  • Online Bidding
  • Online Ads
  • Content Types and Channels

Our trained faculty uses various means of contemporary training to make sure our young minds get 360-degree learning exposure. Live sessions are the most prominent and enjoyable way of learning for PGDM in Digital Marketing courses. Our students work on Website development, Digital Media Planning, SEO and SEM exercises, Website creation, Email Marketing, etc.

To allow our students to practice their skillsets, we tag them with various companies parallelly as they are completing their course. During their Term-II, our students take over the digital marketing set up of startup companies. Marketing services like SEO, SEM, Website Creation, Digital marketing, social media marketing, etc is handled by our students. Yearly contracts and MOUs with different companies are signed by the Department for working out such projects as a part of practical learning exercises.

Since digital marketing is a constantly changing field, we make sure that new updates are brought in. Especially with social media channels who frequently upgrade their algorithms and interfaces. It is of utmost importance for our students who will later turn into digital marketing postgraduates, to stay up to date on the workings of the industry.

Eligibility for opting PGDM in Digital Marketing and Transformation course.

  • Any aspirant with a graduation degree with qualifying with a minimum of 50%, is eligible for our digital marketing certification course.
  • He/ She should complete all the necessary admission related procedures of the ITM Business Institute.

Admission Process for our Postgraduate Digital Marketing course

Interested candidates can apply online or by visiting any of our campuses.

You can also avail expert counselling regarding Admissions and enrollment. Get in touch with us online or through the quick links mentioned below.

ITM’s iConnect Program

Serious success needs intensive preparation.

  • ITM Business School’s PGDM iConnect program requires mental strength. With over 1000 contact hours of curriculum and 300 hours of personal and professional development, we aim to develop our students into ready-to-work professionals.
  • 5 months iConnect intensive internship program with a focused “On-the-Job” training.
  • End-to-end mentoring and coaching on communication, values and life skills
  • Re-designed NGO Projects to inculcate Corporate Social Responsibility
  • Research-based Capstone project
  • Redesigned classroom teachings through focused insight sessions, case base, and live projects through a team of industry experts and core faculties.

From term 1 itself, students focus on basic how-tos and advanced skills, taking our now famous TALEWIND courses which is a part of the curriculum. TALEWIND fixes your initial weaknesses and gets you ready to work with the required skills.

Industry Perks

Placements

8.5

LPA/Highest Salary Package

8.5

LPA/Highest Salary Package

7.2

LPA/Average Salary Package

7.2

LPA/Average Salary Package

100%

Students placed

100%

Students placed

650+

Company Visits for placements

650+

Company Visits for placements

Rankings

#14th

Among the Top​ ​B-Schools in Mumbai​ - Outlook Survey 2022

#19th

Among Top 75 Private Business Schools in India by Times Annual B-School Ranking Survey 2021

#25th

Among the Top Private Business Schools in India by Cfore- EW B-School Survey 2021

#6th

in Top Private B-Schools in Mumbai By Times B-School 2020

#8th

Top B-Schools in Mumbai by Business Today 2020

#10th

in the Top Eminent B-Schools of Super Excellence By GHRDC- CSR B-School Survey 2020

#12th

By Business World B-School Survey Regional 2019

#32nd

By Business World B-School Survey Private 2019

#34th

By Careers 360 B-School Ranking Survey 2019

Infrastructure

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Course Insights

Get Inspired

Deepika Bose

Deepika Bose Retail Management and Marketing 2020-22

Krupali Ahire

Krupali Ahire Retail Management and Marketing 2019-21

Chinmay Zore

Chinmay Zore Retail Management and Marketing 2019-21

Afnan Parker

Afnan Parker Operations & Supply Chain Management 2019-2021

Varuni Kaushal

Varuni Kaushal Operations & Supply Chain Management 2020-2022

Puneet Sparsh

Puneet Sparsh Marketing 2020-22

Aniket Patil

Aniket Patil Marketing 2020-22

Manasvi Khandelwal

Manasvi Khandelwal Marketing 2019-21

Vijay Thakur

Vijay Thakur Marketing 2019-21

Ayush Chaturvedi

Ayush Chaturvedi Marketing 2019-21

Abhishek Sindher

Abhishek Sindher International Business 2019-2021

Himanshi Jain

Himanshi Jain International Business 2020-2022

Janmejay Shah

Janmejay Shah International Business 2019-2021

Pragya Pulvendula

Pragya Pulvendula Human Resource Management 2020-22

Kavya Nair

Kavya Nair Human Resource Management 2019-21

Aashay Nagavkar

Aashay Nagavkar Human Resource Management 2020-22

Aishwarya Lokhande

Aishwarya Lokhande Financial Markets 2020-2022

Aishwarya Koli

Aishwarya Koli Financial Markets 2019-21

Karthik Natarajan

Karthik Natarajan Fin Tech 2020-22

Kinjal Bhavsar

Kinjal Bhavsar FinTech 2020-22

Naman Srivastava

Naman Srivastava Finance 2020-2022

Pranav Kundu

Pranav Kundu Finance 2020-2022

Chandan Patel

Chandan Patel Finance 2019-21

Asavari Gawade

Asavari Gawade Finance 2019-21

Ishita Dilip

Ishita Dilip Digital Marketing and Transformations 2019-2021

Gaurav Agashe

Gaurav Agashe PGDM Business Analytics 2019-2021

Aniket Singh

Aniket Singh Retail Management Marketing 2018-2020

Get Inspired

Ishita Dilip

Ishita Dilip Digital Marketing and Transformations 2019-2021

Siddhant Kundu

Siddhant Kundu Received 100% Scholarship

Anam Sadiya Khan

Anam Sadiya Khan Received 100% Scholarship

Accreditations and Affiliations

Nba logo Aicte logo Association of indian universities

Videos

Our Experience. Your Glory.

Our Experience. Your Glory. ITM Business School

Vineeta Sharma

Vineeta Sharma Alumni

Students'

Students' Safety is a Commitment

Kharghar campus

Kharghar campus A Walkthrough

NGO internship

NGO internship at Old age home Matoshree

ITM Group

ITM Group ITM Group of Institutions

Harini Sreenivasan

Harini Sreenivasan Talk on Design thinking in HR

Divya Sahal

Divya Sahal Student | Financial Markets

Siddhi Saxena

Siddhi Saxena Student | Financial Markets

Richa Bharti

Richa Bharti Student | Financial Markets

Ruchika

Ruchika Student | Financial Markets

Rutuja Nair

Rutuja Nair Student | Financial Markets

Vaishali Shrivastwa

Vaishali Shrivastwa Student | Financial Markets

Juphimia Ryntathiang

Juphimia Ryntathiang Student | Financial Markets

Soumya Goyal

Soumya Goyal Received 50% Scholarship

Sneha Chatterjee

Sneha Chatterjee

Mankaran Singh

Mankaran Singh Marketing 2018-20

Charge Ahead with Excellence

India's digital industry produces more than 20 lakh jobs. Increased pay and diverse career choices are available for professionals and freshers holding a digital marketing certificate. ITM’s unique approach in digital marketing offers students a place to explore the real-world digital media campaigns under the direction and guidance of industry experts. So, get Started TODAY.

Admission Process

Qualification

Minimum 50% marks in Graduation from an AIU recognised University & qualifying marks in an MBA Entrance Exam.

Application

You can apply Online on Visit - forms.itm.edu/pgdm

Shortlisting

Shortlisted Candidates will be called to attend the Micro Presentations Personal Interviews Process selection rounds.

Admissions

On successful completion of your MPPI, you may be offered admission to one or more programs,based on your overall performance in the selection process.

Apply Now

When in DOUBT, SORT IT OUT! 

Our expert counselors are always keen on lending you a patient ear & guiding you through the tiniest of queries at your said convenience.

 

CONNECT with our COUNSELLORS

Curious to find out what makes ITM stand out?

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Eligibility

-  The applicant should have a minimum of 50% in their graduation examination.

- The student must clear the admission process of ITM Business School.

- He/ She must qualify at least one of these entrance exams - (CAT, XAT, CMAT, GMAT, MAT, ATMA, State CET tests, NMAT by GMAC) as per the AICTE guidelines.

Our Faculties

Ms. Reshma Ashok Jadhav

Ms. Reshma Ashok Jadhav

Research Associate

"currently working as Research Associate in the Quantitative Techniques department at Institute for Technology & Management (ITM) Kharghar campus. She has completed master in Statistics in 2015 from Pune University.

Dr. Sangeeta Trott

Dr. Sangeeta Trott

H.O.D. Decision Sciences

She is a post-doctorate in commerce and management from the Indian council of social science research New Delhi,recipient of R.B.I, scholarship scheme of faculty members, 2016. Also author of the book Brand Equity published by Pearson Hall of India.

Evelina Brajesh

Evelina Brajesh

Assistant Professor

Prof. Evelina has hands-on experience in national and international research. A passionate professional with many years of teaching and 3 years of research experience. She ensures her students are imparted with the most industry-relevant education.

Dr. Deepthy Raghavendra

Dr. Deepthy Raghavendra

Professor/Consultant

She is a Prof. at the Department of International Business. Dr. Deepthy holds a Ph.D. from BITS Pilani & worked for reputed clients in product management prior. Along with 24 years’ teaching experience, she is also a voracious reader

Mr. Dhaval Bhatt

Mr. Dhaval Bhatt

Lecturer Dept. of Finance

He devotes altogether 70 percent of his practice in Teaching Various Subjects like Financial Accounting, F.M & more. He is also a holder of “NISM Series VIII: Equity Derivatives Certification Examination” by SEBI.

Sudipto Chakraborty

Sudipto Chakraborty

Consultant

Prof. Sudipto Chakraborty, Consultant at ITM Business School and Associate Director at Logicserve Digital Pvt Ltd, With more than 15 years of experience in academics and advertising industry. He is pursuing his doctorate in Digital Marketing at ITM.

C.A. Dr. Pinky Agarwal

C.A. Dr. Pinky Agarwal

Head of Centre Policy Studies & Faculty of Finance

C.A with a Doctoral degree in Commerce, having post qualification experience of 24 years with profound knowledge in financial reporting and accounting. Certified trainer , ICAI in GST and Accounting System of Urban Local Bodies Securities Market.

Dr. Sapna Modi

Dr. Sapna Modi

H.O.D. Retail Marketing Management

Has 21 years of rich experience in corporate and education stream. Have published and presented more than 80 research papers in India and Abroad in areas of Marketing, Consumer behavior, Finance, Retail, Human Resource Management etc.

Dr. Kalpana Kumaran

Dr. Kalpana Kumaran

HOD Digital Marketing & Transformation

20+ years of IT, Analytics & Digital Marketing experience. Her domain expertise in E-Learning platform – Moodle, Analytics – Business Analytics, Big Data Analytics & Hadoop, BI Tools in Excel, She holds her doctorate in Digital Entrepreneurship.

Prof. Yogita Rawat

Prof. Yogita Rawat

Assistant Professor & Area Co-ordinator

She has over 12+ years of academic experience, primarily in areas of computer science, Analytics & Digital marketing, Now pursuing PhD. She has presented & published research papers in various national and international Conferences ; journals etc.

Dr. Neena Nanda

Dr. Neena Nanda

H.O.D. Business Analytics

Awarded with Women Excellence Award 2021 for exemplary contributions in the area of Educational leadership Management by International Leadership Council,and also an awardee of Best Professor in Business Information & Analytics by Academic Excellence

Rachana Mane

Rachana Mane

Assistant Professor

She is an MBA in Retail Management and published several research papers in national & international journals. Currently she is pursuing her PhD.

Gayatri Kaple

Gayatri Kaple

Assistant Professor

Postgraduate in Operations & M.Tech in Cosmetic Technology, she has been associated with the Head of Department's R&D team and assisting in various research related activities.

BVR Murty

BVR Murty

Consultant

M. Tech and has more than 27 years industrial experience with L&T, DRDO in the areas of product development, operations, maintenance, and projects. He has published 35 research papers in national & international conferences.

Prof. Vasantha Lakshmi

Prof. Vasantha Lakshmi

Assistant Professor

Fellow in HR & OD - Academy of HRD Ahmedabad LL.M, PGDPMIR , Osmania University, Hyderabad Over 18 years of experience in Corporate Training Teaching and Consulting. Managed International Management Programs and Corporate relations.

Dr. Sankalp Srivastava

Dr. Sankalp Srivastava

H.O.D. International Business

Completed Master's in Corporate Management and has 2 decades of Academic experience,authored 5 books & many papers in journals. He has also guided Ph.D. students.His areas of interest include General Management, Strategy & International Business.

Rachna Nigam

Rachna Nigam

Assistant Professor / GM(Corporate Relations)

She has an MBA degree in HR and around two decades of rich professional experience in teaching and consulting. She is currently pursuing PhD & has published research papers in reputed research journals. She has also edited 3 books.

Preeti Narendra

Preeti Narendra

Assistant Professor

She holds a Master’s degree in Social Works with a specialization in Personnel Management and Industrial Relation. Currently a PhD student, she has published more than 15 research papers in national and international Journals & edited 4 books.

Dr. Snigdharani Mishra

Dr. Snigdharani Mishra

Professor and HOD in HR

MA, LLB, MPhil & Ph.D. in Personnel management; Industrial Relations Utkal University, Orissa,owes over 20 years of experience. She has published numerous articles and research papers. She is passionate about mentoring and counseling students.

Krupesh Thakkar, CFA

Krupesh Thakkar, CFA

Assistant Professor

He is PG-MMS with a Finance specialization & a CFA® charter holder. He has also completed a PG Diploma in Foreign Trade and Dip. in Banking & Finance. He is also NISM an approved trainer & now pursuing his Ph. D. in mutual funds.

Mr. Sharad Kumar Jha

Mr. Sharad Kumar Jha

Assistant Director & Corporate Trainer

MA (Economics), M.Sc. (International Securities, Investment and Banking,ICMA Centre,UK),PG in Securities Law with rich Corporate experience since past decade, Expert in equity markets,Global securities,Economics,Financial Services,Project Financing.

Uma Ghosh

Uma Ghosh

Assistant Professor

She has more than 14 years of rich experience in the areas of Research, Teaching, and Accreditation. She has guided students on various award-winning projects. Co-edited Book-Inclusive Growth Through Alternative Finance.

C.A.PhD. Geetanjali Pinto

C.A.PhD. Geetanjali Pinto

Assistant Professor & H.O.D.

With more than 22 years of cross-functional experience in Finance, Accounts, Audits, Taxation. She has completed Ph.D. from Symbiosis International University with team of accounting professionals, port of P&O Ports, U.K.

Dr. Samie Ahmed Sayed

Dr. Samie Ahmed Sayed

Associate Professor

He is Doctorate in Management & holds Bachelor’s degree in Business from City University of New York. He has work experience of 10+ years as an investment banking analyst & has conducted corporate training for leading financial institutions.

Dr. B. V. Jayanthi

Dr. B. V. Jayanthi

Associate Professor/ Research In-Charge

Consumer Behavior as her forte and she teaches subjects like, Integrated Marketing. She acquired PhD, specializing in the concept of Consumer Socialization.

Dr. Arpita Pandey

Dr. Arpita Pandey

Associate Professor & H.O.D Retail

An alumnus of BIT (Mesra), and a life member of Indian Society for Training & Development (ISTD). A certified E- Coach, passionate teacher, and a dynamic sales trainer with a strong inclination toward Research

Seemita Bose

Seemita Bose

Assistant Professor

She holds a PGDM Degree, she is currently pursuing a Ph.D. in Environmental Finance of Companies. Also, her research papers have been awarded the best paper in a few of the conferences.

Dr. Lakshmi Mohan

Dr. Lakshmi Mohan

Director - ITM Business School

Doctorate in Management; PG in Education Management & Human Resource Management and Masters in English Literature. A professional with over 2 decades in teaching, training, heading institutions coupled with half a decade of corporate exposure

Dr. Sarit Prava Das

Dr. Sarit Prava Das

Dean Academics - ITM BS

Dr. Sarit Prava Das, Masters in Personnel Management & Industrial Relations, M Phil, from Utkal University, PhD (OB) from IIT, Kharagpur, has more than 26 years of experience in Teaching, Research, Training and Consultancy.

Our Faculties

Dr lakshmi mohan
19 Prof Sharad Kumar Jha
18 Prof KRUPESH TAKKAR
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The Benefits of Digital Marketing Course
The Benefits of Digital Marketing Course

There are numerous reasons why people enrol in a digital marketing course and pursue a career in digital marketing; the benefits of digital marketing courses are discussed in this article.

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It goes without saying that a marketing professional who is unfamiliar with digital marketing will lag behind in their work. As a result, we've developed a list of The Different Digital Marketing Courses Offered at the Best Institute of Digital Marketing to assist you in pursuing a career in digital marketing.

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Life at ITM Business School

The tools to thrive in Industrial Revolution 4.0

ITM Business School HR Department's New initiative Learning Hub conducted Panel Discussion on Upskilling, Reskilling, and Life Long Learning: The tools to thrive in Industrial Revolution 4.0 in collaboration with the Indian Society for Training & Development (ISTD) Navi Mumbai Chapter

BS Panel Discussion on The tools to thrive in Industrial Revolution 4.0

Reimagining Industrial Relations to Employee Relations

ITM Business School ITM HR Department's Learning Hub has organized a Guest Session on Reimagining Industrial Relations to Employee Relations by Alok John National and International Collaboration and consultancy services from Patna Women's College. 

BS Reimagining Industrial Relations to Employee Relations

Digital Marketing Workshop

ITM Business School’s 1st year students conducted a Digital Marketing Workshop where they enlightened other students and helped them to learn and excel in different editing software like Adobe Premiere Pro, Adobe After Effect and VN Video Editor App.

BS DMT Workshop

CEO Talk Series #1

ITM Business School organized an expert panel discussion as part of CEO Talk Series for the PGDM students on 20th January 2023. The main purpose of this panel discussion was for the panelists from BFSI sector to share their wisdom and provide insights to create real value and takeaways for the students at ITM Business School.

BS CEO Talk Series #1

NGO Presentation

Students of PGDM undertook internships in renowned NGOs like IDF, Dorai Foundation, Kotak Mahindra Foundation, Vidya, and 100 plus such NGOs across India and worked on various social issues and received great experience and learnings.

BS NGO Presentation
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ICICI Security Workshop

Independence Day Celebration

Fun Fiesta

Wellness Run 2023

Eligibility

-  The applicant should have a minimum of 50% in their graduation examination.

- The student must clear the admission process of ITM Business School.

- He/ She must qualify at least one of these entrance exams - (CAT, XAT, CMAT, GMAT, MAT, ATMA, State CET tests, NMAT by GMAC) as per the AICTE guidelines.

Admission Process
Qualification

Minimum 50% marks in Graduation from an AIU recognised University & qualifying marks in an MBA Entrance Exam.

Application

You can apply Online on Visit - forms.itm.edu/pgdm

Shortlisting

Shortlisted Candidates will be called to attend the Micro Presentations Personal Interviews Process selection rounds.

Admissions

On successful completion of your MPPI, you may be offered admission to one or more programs,based on your overall performance in the selection process.

Our Faculties
Ms. Reshma Ashok Jadhav

Ms. Reshma Ashok Jadhav

Research Associate

"currently working as Research Associate in the Quantitative Techniques department at Institute for Technology & Management (ITM) Kharghar campus. She has completed master in Statistics in 2015 from Pune University.

Dr. Sangeeta Trott

Dr. Sangeeta Trott

H.O.D. Decision Sciences

She is a post-doctorate in commerce and management from the Indian council of social science research New Delhi,recipient of R.B.I, scholarship scheme of faculty members, 2016. Also author of the book Brand Equity published by Pearson Hall of India.

Evelina Brajesh

Evelina Brajesh

Assistant Professor

Prof. Evelina has hands-on experience in national and international research. A passionate professional with many years of teaching and 3 years of research experience. She ensures her students are imparted with the most industry-relevant education.

Dr. Deepthy Raghavendra

Dr. Deepthy Raghavendra

Professor/Consultant

She is a Prof. at the Department of International Business. Dr. Deepthy holds a Ph.D. from BITS Pilani & worked for reputed clients in product management prior. Along with 24 years’ teaching experience, she is also a voracious reader

Mr. Dhaval Bhatt

Mr. Dhaval Bhatt

Lecturer Dept. of Finance

He devotes altogether 70 percent of his practice in Teaching Various Subjects like Financial Accounting, F.M & more. He is also a holder of “NISM Series VIII: Equity Derivatives Certification Examination” by SEBI.

Sudipto Chakraborty

Sudipto Chakraborty

Consultant

Prof. Sudipto Chakraborty, Consultant at ITM Business School and Associate Director at Logicserve Digital Pvt Ltd, With more than 15 years of experience in academics and advertising industry. He is pursuing his doctorate in Digital Marketing at ITM.

C.A. Dr. Pinky Agarwal

C.A. Dr. Pinky Agarwal

Head of Centre Policy Studies & Faculty of Finance

C.A with a Doctoral degree in Commerce, having post qualification experience of 24 years with profound knowledge in financial reporting and accounting. Certified trainer , ICAI in GST and Accounting System of Urban Local Bodies Securities Market.

Dr. Sapna Modi

Dr. Sapna Modi

H.O.D. Retail Marketing Management

Has 21 years of rich experience in corporate and education stream. Have published and presented more than 80 research papers in India and Abroad in areas of Marketing, Consumer behavior, Finance, Retail, Human Resource Management etc.

Dr. Kalpana Kumaran

Dr. Kalpana Kumaran

HOD Digital Marketing & Transformation

20+ years of IT, Analytics & Digital Marketing experience. Her domain expertise in E-Learning platform – Moodle, Analytics – Business Analytics, Big Data Analytics & Hadoop, BI Tools in Excel, She holds her doctorate in Digital Entrepreneurship.

Prof. Yogita Rawat

Prof. Yogita Rawat

Assistant Professor & Area Co-ordinator

She has over 12+ years of academic experience, primarily in areas of computer science, Analytics & Digital marketing, Now pursuing PhD. She has presented & published research papers in various national and international Conferences ; journals etc.

Dr. Neena Nanda

Dr. Neena Nanda

H.O.D. Business Analytics

Awarded with Women Excellence Award 2021 for exemplary contributions in the area of Educational leadership Management by International Leadership Council,and also an awardee of Best Professor in Business Information & Analytics by Academic Excellence

Rachana Mane

Rachana Mane

Assistant Professor

She is an MBA in Retail Management and published several research papers in national & international journals. Currently she is pursuing her PhD.

Gayatri Kaple

Gayatri Kaple

Assistant Professor

Postgraduate in Operations & M.Tech in Cosmetic Technology, she has been associated with the Head of Department's R&D team and assisting in various research related activities.

BVR Murty

BVR Murty

Consultant

M. Tech and has more than 27 years industrial experience with L&T, DRDO in the areas of product development, operations, maintenance, and projects. He has published 35 research papers in national & international conferences.

Prof. Vasantha Lakshmi

Prof. Vasantha Lakshmi

Assistant Professor

Fellow in HR & OD - Academy of HRD Ahmedabad LL.M, PGDPMIR , Osmania University, Hyderabad Over 18 years of experience in Corporate Training Teaching and Consulting. Managed International Management Programs and Corporate relations.

Dr. Sankalp Srivastava

Dr. Sankalp Srivastava

H.O.D. International Business

Completed Master's in Corporate Management and has 2 decades of Academic experience,authored 5 books & many papers in journals. He has also guided Ph.D. students.His areas of interest include General Management, Strategy & International Business.

Rachna Nigam

Rachna Nigam

Assistant Professor / GM(Corporate Relations)

She has an MBA degree in HR and around two decades of rich professional experience in teaching and consulting. She is currently pursuing PhD & has published research papers in reputed research journals. She has also edited 3 books.

Preeti Narendra

Preeti Narendra

Assistant Professor

She holds a Master’s degree in Social Works with a specialization in Personnel Management and Industrial Relation. Currently a PhD student, she has published more than 15 research papers in national and international Journals & edited 4 books.

Dr. Snigdharani Mishra

Dr. Snigdharani Mishra

Professor and HOD in HR

MA, LLB, MPhil & Ph.D. in Personnel management; Industrial Relations Utkal University, Orissa,owes over 20 years of experience. She has published numerous articles and research papers. She is passionate about mentoring and counseling students.

Krupesh Thakkar, CFA

Krupesh Thakkar, CFA

Assistant Professor

He is PG-MMS with a Finance specialization & a CFA® charter holder. He has also completed a PG Diploma in Foreign Trade and Dip. in Banking & Finance. He is also NISM an approved trainer & now pursuing his Ph. D. in mutual funds.

Mr. Sharad Kumar Jha

Mr. Sharad Kumar Jha

Assistant Director & Corporate Trainer

MA (Economics), M.Sc. (International Securities, Investment and Banking,ICMA Centre,UK),PG in Securities Law with rich Corporate experience since past decade, Expert in equity markets,Global securities,Economics,Financial Services,Project Financing.

Uma Ghosh

Uma Ghosh

Assistant Professor

She has more than 14 years of rich experience in the areas of Research, Teaching, and Accreditation. She has guided students on various award-winning projects. Co-edited Book-Inclusive Growth Through Alternative Finance.

C.A.PhD. Geetanjali Pinto

C.A.PhD. Geetanjali Pinto

Assistant Professor & H.O.D.

With more than 22 years of cross-functional experience in Finance, Accounts, Audits, Taxation. She has completed Ph.D. from Symbiosis International University with team of accounting professionals, port of P&O Ports, U.K.

Dr. Samie Ahmed Sayed

Dr. Samie Ahmed Sayed

Associate Professor

He is Doctorate in Management & holds Bachelor’s degree in Business from City University of New York. He has work experience of 10+ years as an investment banking analyst & has conducted corporate training for leading financial institutions.

Dr. B. V. Jayanthi

Dr. B. V. Jayanthi

Associate Professor/ Research In-Charge

Consumer Behavior as her forte and she teaches subjects like, Integrated Marketing. She acquired PhD, specializing in the concept of Consumer Socialization.

Dr. Arpita Pandey

Dr. Arpita Pandey

Associate Professor & H.O.D Retail

An alumnus of BIT (Mesra), and a life member of Indian Society for Training & Development (ISTD). A certified E- Coach, passionate teacher, and a dynamic sales trainer with a strong inclination toward Research

Seemita Bose

Seemita Bose

Assistant Professor

She holds a PGDM Degree, she is currently pursuing a Ph.D. in Environmental Finance of Companies. Also, her research papers have been awarded the best paper in a few of the conferences.

Dr. Lakshmi Mohan

Dr. Lakshmi Mohan

Director - ITM Business School

Doctorate in Management; PG in Education Management & Human Resource Management and Masters in English Literature. A professional with over 2 decades in teaching, training, heading institutions coupled with half a decade of corporate exposure

Dr. Sarit Prava Das

Dr. Sarit Prava Das

Dean Academics - ITM BS

Dr. Sarit Prava Das, Masters in Personnel Management & Industrial Relations, M Phil, from Utkal University, PhD (OB) from IIT, Kharagpur, has more than 26 years of experience in Teaching, Research, Training and Consultancy.

Our Faculties
Dr lakshmi mohan
19 Prof Sharad Kumar Jha
18 Prof KRUPESH TAKKAR
Blog
What are the various PGDM specialties in India?
What are the various PGDM specialties in India?

Learn about which specializations offer which benefit to the students and Read on to gain an understanding as to why there is such a high demand for PGDM courses in India

Admin Apr 02, 2023
The Benefits of Digital Marketing Course
The Benefits of Digital Marketing Course

There are numerous reasons why people enrol in a digital marketing course and pursue a career in digital marketing; the benefits of digital marketing courses are discussed in this article.

Admin Apr 02, 2023
What Digital Marketing Courses Are Available at the Best Institute of Digital Marketing?
What Digital Marketing Courses Are Available at the Best Institute of Digital Marketing?

It goes without saying that a marketing professional who is unfamiliar with digital marketing will lag behind in their work. As a result, we've developed a list of The Different Digital Marketing Courses Offered at the Best Institute of Digital Marketing to assist you in pursuing a career in digital marketing.

Admin Apr 02, 2023
Life at ITM Business School

The tools to thrive in Industrial Revolution 4.0

ITM Business School HR Department's New initiative Learning Hub conducted Panel Discussion on Upskilling, Reskilling, and Life Long Learning: The tools to thrive in Industrial Revolution 4.0 in collaboration with the Indian Society for Training & Development (ISTD) Navi Mumbai Chapter

The tools to thrive in Industrial Revolution 4.0

Reimagining Industrial Relations to Employee Relations

ITM Business School ITM HR Department's Learning Hub has organized a Guest Session on Reimagining Industrial Relations to Employee Relations by Alok John National and International Collaboration and consultancy services from Patna Women's College. 

Reimagining Industrial Relations to Employee Relations

Digital Marketing Workshop

ITM Business School’s 1st year students conducted a Digital Marketing Workshop where they enlightened other students and helped them to learn and excel in different editing software like Adobe Premiere Pro, Adobe After Effect and VN Video Editor App.

Digital Marketing Workshop

CEO Talk Series #1

ITM Business School organized an expert panel discussion as part of CEO Talk Series for the PGDM students on 20th January 2023. The main purpose of this panel discussion was for the panelists from BFSI sector to share their wisdom and provide insights to create real value and takeaways for the students at ITM Business School.

CEO Talk Series #1

NGO Presentation

Students of PGDM undertook internships in renowned NGOs like IDF, Dorai Foundation, Kotak Mahindra Foundation, Vidya, and 100 plus such NGOs across India and worked on various social issues and received great experience and learnings.

NGO Presentation
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Industry Perks

The only fashion that never fades is Digital Marketing. It is a very dynamic and flexible field of study making it fascinating and exciting to work in. An attractive career to own for those who seek versatility in their daily job routine. And, are eager to seek creative liberty and experiment with new things. This field will never shut down or go less on demand because of its effectiveness and flexibility. The best career to opt for students planning to open their own small scale digital service agency or do freelance. Today's businesses deal with multiple activities that need digital assistance; which leads to the superbly growing need for digital marketing professionals in the industry. So, if you are a digital creative who is skilled in solving technical problems with creative solutions, this is a highly recommended career for you!

Career Options you can avail with PGDM in Digital Marketing -

Digital titans of today’s world are taking over a mass majority of recruits with PG in digital marketing for their online needs. They need professionals to implement digital mediums and tactics to reach their audience for establishing a relationship. This way, the brand gets to connect with their prospective buyers, interact with them, sell their products & services, and resolve whatever queries they might have. For all of this to happen, you need to study a PG certificate program in digital marketing, exactly the one we are offering, here at ITM. After completion of this course, you can dive into any of the following career options. -

  • Digital Marketing Manager
  • SEO and SEM Analyst
  • *PPC Professional
  • Social Media Specialist
  • Web Analytics Professional
  • Content Marketing Professional
  • Digital Analyst
  • Social Media Handler
  • Digital Content Strategist
  • Web Designer
  • Digital Marketing Consultant
  • Inbound Marketing Manager
  • Search Engine Expert
  • Content Manager
  • SEO Executives
  • Conversion Rate Optimizer
  • Web Developer
  • CRM Manager
  • E-Commerce Manager
  • E-mail Marketing Manager
  • Digital Agency’s account Director
  • User Experience Designer
  • Content Writer
  • Virtual Reality Developer
  • Data Analyst
  • Mobile Marketing Expert

ITM’s unique approach in digital marketing course collaborates the 4 significant aspects of the field i.e. - Digital Media, Business Transformation through Analytics, Digital Marketing, and Technology. PGDM iConnect Digital Marketing course is structured to help develop specialized skills cited from the fundamental marketing principles. This combination assists students to successfully transform into new-age marketing professionals. ITM’s special Social Media Lab is a space for students where they can explore the real-world digital media campaigns under the direction and guidance of industry experts.

Key Features of ITM’s - PDGM iConnect Digital Marketing

  • AICTE approved, two-year full-time PGDM program.
  • Our digital marketing course encompasses these main areas of study - Social Media Marketing, Artificial Intelligence, IOT, Advanced Excel, Customer Analytics, Inbound Marketing, Business Analytics, SEO, SEM, Web Analytics, & Google Analytics.
  • We are the only B-School inhibiting a Social Media Lab with practical courses trained by industry experts with real-life industry cases.
  • Live Projects with upcoming entrepreneurs in the Digital Marketing Services for industry exposure.
  • ‘Digicourse Ltd.”, a Digital Marketing Company, conducts an ongoing workshop wherein the company professionals come to our campus and train our students from Term-I. Students are taught the implementations of SEO and SEM and other fundamentals of digital marketing.
  • We provide complete assistance to students for qualifying google analytics certification (Basics+advanced)

Why to opt for the PGDM Digital Marketing and Transformation?

Needless to say and justify, digital marketing is the ‘need of the hour’. Digital operators are needed now more than ever to perform intricate online web tasks. So whether you are a media graduate, techno-geek, or a mid-level marketer who is eager to learn today’s digital market, apply for a PGDM in Digital Marketing and Transformation course.

Here are some other prominent reasons to opt for a digital marketing course-

  • Every business deals with more than 2 activities that need digital assistance; which leads to the superbly growing need for digital marketing professionals in the industry.
  • Increased pay and diverse career choices are available for professionals and freshers holding a digital marketing certificate.
  • Brands focusing more on digital campaigns and promotional activities to reach the end consumer.
  • It is a very dynamic and flexible field of study making it fascinating and exciting to work in. It especially attracts a lot of young aspirants who seek versatility in their daily job routine.
  • Avail the chance to meet and interact with different people. This will help you grow professionally as well as personally.
  • Get to be creatively liberal and experiment with new things.
  • This field will never shut down or go less on demand because of its effectiveness and flexibility.
  • Even as a professional, you get to learn and develop your skills at your own pace.
  • It is the best career to opt for students planning to open their own small scale digital service agency or do freelance.

So, if you are a digital creative who is skilled in solving technical problems with creative solutions, this is a highly recommended career for you.

Syllabus for Post Graduate in Digital Marketing course and Training Brief

Our course structure is dispersed into two years of learning. The below-mentioned topics are covered in our Digital marketing syllabus. -

  • Fundamentals of Digital Marketing
  • Web Analytics
  • SEO and SEM Studies
  • Content Marketing
  • Content Management
  • Google Analytics
  • Digital Laws
  • Media Handling
  • Web Designing Basics
  • E-commerce Tools and Management
  • Social Media Fundamentals
  • New-age Technological Advancements
  • Practical Implementations
  • Online PR and Promotions
  • Video Marketing
  • Image Optimisation
  • Online Bidding
  • Online Ads
  • Content Types and Channels

Our trained faculty uses various means of contemporary training to make sure our young minds get 360-degree learning exposure. Live sessions are the most prominent and enjoyable way of learning for PGDM in Digital Marketing courses. Our students work on Website development, Digital Media Planning, SEO and SEM exercises, Website creation, Email Marketing, etc.

To allow our students to practice their skillsets, we tag them with various companies parallelly as they are completing their course. During their Term-II, our students take over the digital marketing set up of startup companies. Marketing services like SEO, SEM, Website Creation, Digital marketing, social media marketing, etc is handled by our students. Yearly contracts and MOUs with different companies are signed by the Department for working out such projects as a part of practical learning exercises.

Since digital marketing is a constantly changing field, we make sure that new updates are brought in. Especially with social media channels who frequently upgrade their algorithms and interfaces. It is of utmost importance for our students who will later turn into digital marketing postgraduates, to stay up to date on the workings of the industry.

Eligibility for opting PGDM in Digital Marketing and Transformation course.

  • Any aspirant with a graduation degree with qualifying with a minimum of 50%, is eligible for our digital marketing certification course.
  • He/ She should complete all the necessary admission related procedures of the ITM Business Institute.

Admission Process for our Postgraduate Digital Marketing course

Interested candidates can apply online or by visiting any of our campuses.

You can also avail expert counselling regarding Admissions and enrollment. Get in touch with us online or through the quick links mentioned below.

ITM’s iConnect Program

Serious success needs intensive preparation.

  • ITM Business School’s PGDM iConnect program requires mental strength. With over 1000 contact hours of curriculum and 300 hours of personal and professional development, we aim to develop our students into ready-to-work professionals.
  • 5 months iConnect intensive internship program with a focused “On-the-Job” training.
  • End-to-end mentoring and coaching on communication, values and life skills
  • Re-designed NGO Projects to inculcate Corporate Social Responsibility
  • Research-based Capstone project
  • Redesigned classroom teachings through focused insight sessions, case base, and live projects through a team of industry experts and core faculties.

From term 1 itself, students focus on basic how-tos and advanced skills, taking our now famous TALEWIND courses which is a part of the curriculum. TALEWIND fixes your initial weaknesses and gets you ready to work with the required skills.

Industry Perks

ICICI Security Workshop

Independence Day Celebration

Fun Fiesta

Wellness Run 2023

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