PGDM – Business Analytics (Two years – Full Time)

PGDM – Business Analytics (Two years – Full Time)

Most industry sectors have recognized the value that Business Analytics can provide in not only driving compelling Business Solutions, but also in helping them to differentiate themselves to customers, investors and regulators. The global Business Analytics is a USD 105 billion market, growing at a CAGR of 8%. India, with its surfeit of talent, has become the Analytics hub for organizations across the world. Large corporate like Walmart, Target, Citibank, ICICI Bank, Airtel, Vodafone are increasingly adopting analytics in their processes. Consulting giants like PwC, IBM, Accenture, Infosys have large teams offering Analytics solutions to their clients. All of these translate into a huge global and domestic demand for Business Analytics professionals.

The curriculum is designed to expose students to facets of Management – Marketing, Finance and HR with strong skills in Business Analytics.

The program will develop a deeper sense about management principles and techniques in the field of marketing, finance, quantitative analysis and entrepreneurship. They will also equip themselves with adaptive thinking which is applicable in the management domain.

Students will learn special skill sets for application of Business Analytics in the field of management. Computational skills are vigorously focused in the program.
A reasonable mix of common courses with core courses will make them self-directed on the path of continuous learning. Core courses will make them capable of applying analytics in specific areas and of effectively communicating to the stakeholders.

Students will get the updated knowledge and developments in the field of Analytics by virtue of interactions with learned industry professionals and academicians.

Curriculum

The comprehensive Analytics program has been designed to create complete analytics professionals. It has been designed by experts with inputs from several analytics companies. The program will train the students in two specific domains.

The programme is designed to provide a clear understanding of:

  • First, they will understand basic management concepts related to marketing, finance and entrepreneurship
  • Secondly they will attain the special skill sets for applying Analytics in the management areas.
Admission Process

Eligibility

Graduates in Engineering, Mathematics, Statistics or Commerce discipline with minimum 60% marks or equivalent CGPA from a recognized university.

Qualifying University’s Admission Test based on basic statistics followed by Personal Interview.

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