đť’ŠConnect or Industry Connect
Central to the ITM Business School is đť’ŠConnect , or 'Industry Connect'. Recognizing that textbook learning alone falls short in preparing students for real-world challenges...
ITM MBA đť’ŠConnect 2025-27
WHERE YOU LEARN THROUGH EXPERIENCE
The ITM MBA đť’ŠConnect is a two-year, full-time program focused on practical, hands-on learning. It moves beyond traditional classroom theory, offering real-world experience through internships, live projects, and industry visits. Evaluations are based on these activities rather than written exams.
In the second term, the students can choose from ten specializations tailored to industry needs, including new-age specializations such as FinTech, Digital Marketing and Media Management, Financial Services, Retail Management & E-Commerce, and Business Analytics and mainstream specializations such as Marketing Management, International Business, Human Resource Management, Operations & Supply Chain Management, and Finance. Moreover, students gain over 35 professional certifications in the curriculum, enhancing their career readiness.
Digital Marketing & Media Management
The MBA in Digital Marketing & Media Management at ITM Business School is tailored to develop leaders in the rapidly evolving digital landscape. The program offers in-depth knowledge and practical skills in digital advertising, social media strategy, content creation, and data analytics. This comprehensive approach ensures that students can handle the challenges and opportunities in the digital marketing and media sectors. Graduates emerge as proficient professionals ready to excel in various roles, driving business success through effective digital strategies and media management. With the expertise gained, they are prepared to lead innovative digital campaigns and adapt to the ever-changing digital environment, significantly impacting the industry.
Indicative Job Roles on Program Completion
- SEO Analyst
- Growth Manager
- Paid Media Specialist
- Digital Marketing Analyst
- Digital Strategist
Value-Added Professional Certifications
Google Ads Search Professional
The Google Ads Search Professional certification demonstrates advanced expertise in managing Google Ads search campaigns. This certification encompasses key areas such as keyword strategy development, ad creation, and performance measurement. Professionals certified in Google Ads Search have the skills to design and optimize search campaigns effectively, ensuring that ads reach the target audience efficiently and generate measurable results.
Google Campaign Manager
The Google Campaign Manager certification validates proficiency in using Google Campaign Manager to track, manage, and analyze digital advertising campaigns. This certification covers essential aspects of campaign management, including the setup, execution, and performance analysis of digital ads. Certified professionals are adept at using Google Campaign Manager to optimize advertising efforts and derive actionable insights from campaign data.
Google Ads Display Professional
The Google Ads Display Professional certification confirms expertise in creating and optimizing Google Ads display campaigns. This certification includes ad design, audience targeting, and performance evaluation skills. Professionals certified in Google Ads Display are proficient in leveraging visual ads to engage users, enhance [#a91d54] visibility, and drive campaign success through effective targeting and performance optimization.
YouTube Asset Monetization
The YouTube Asset Monetization certification provides specialized knowledge in monetizing YouTube content through advertising. This certification covers the management of ad placements and strategies for optimizing revenue from video assets. Certified professionals are skilled in maximizing earnings from YouTube content and effectively managing the monetization process to achieve optimal financial outcomes
Google My Business
The Google My Business certification certifies expertise in optimizing Google My Business listings to improve local search visibility and engage effectively with customers. This certification focuses on enhancing business presence on Google Maps and Search, ensuring local businesses are accurately represented and easily discoverable by potential customers. Professionals certified in Google My Business are adept at managing listings and leveraging local search features to drive customer interaction and business growth.
Google Analytics
The Google Analytics certification demonstrates proficiency in using Google Analytics to monitor website performance, analyze user behavior, and measure the success of digital campaigns. This certification covers the fundamental and advanced features of Google Analytics, enabling professionals to generate insights, track key metrics, and make data-driven decisions to enhance website performance and marketing effectiveness
Meta - Social Media Marketing
The Meta - Social Media Marketing certificate equips individuals with the essential skills required for social media marketing roles. It highlights their expertise to potential employers and clients, while also aiding in the development of a robust portfolio in digital marketing.
Meta Marketing Analytics
The Meta - Marketing Analyst certificate equips individuals with skills to collect, analyze, and visualize marketing data. It covers tools like Meta Ads Manager to test and optimize ad performance, offering insights into campaign effectiveness. The program focuses on data analytics, visualization, statistics, and marketing measurement to enhance decision-making.
Meta Certified Media planning professional
The Meta Certified Media Planning Professional certification demonstrates proficiency in strategic media planning on Meta platforms. This certification covers campaign planning, audience targeting, and performance optimization. Certified professionals are adept at designing effective media plans, utilizing Meta's tools to reach targeted audiences, and optimizing campaign performance to achieve marketing objectives.
Inbound Marketing
The Inbound Marketing certification certifies expertise in inbound marketing strategies, including content creation, lead generation, and customer nurturing. This certification focuses on attracting and engaging customers through valuable content and personalized interactions. Professionals certified in inbound marketing are skilled in developing strategies to convert leads into customers and maintain long-term relationships through effective marketing practices.
Tableau Desktop Qualified Associate Certification
The Tableau Desktop Qualified Associate Certification demonstrates the ability to use Tableau for data visualization and analysis. This certification covers the creation of interactive dashboards, data interpretation, and insight generation. Certified professionals are proficient in leveraging Tableau's features to present data meaningfully, enabling informed decision-making and effective communication of business insights through visual storytelling.
GLOBAL IMMERSION PROGRAMS
In collaboration with international universities and corporate houses, ITM offers the Global Immersion Programs (GIP) at three locations for this program: UAE, Malaysia, and Singapore. Students are encouraged to participate because the experience provides an opportunity to interact with global industry leaders and exposure to multicultural environments.
GIP at UAE (4 Days)
Hosted by the University of Dubai
Enhance your knowledge with sessions at the University of Dubai. Learn from top faculty and industry professionals, explore innovative labs, and join interactive workshops, gaining practical insights into current industry trends within a dynamic academic setting.
INDUSTRY VISITS
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Nasdaq Dubai: Dive into the dynamic world of finance with an exclusive visit to Nasdaq Dubai, the leading international stock exchange in the Middle East, offering insights into global trading and market operations.
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Apple Inc.: Explore the forefront of innovation at Apple Dubai, where cutting-edge technology and sleek design converge. Witness firsthand how Apple revolutionizes the tech industry from the heart of this vibrant city.
EXCURSIONS
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Visit to Palm Jumeirah: Discover the architectural marvel of Palm Jumeirah, an iconic man-made island that epitomizes luxury and innovation in Dubai.
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Dubai City Immersion Tour: Immerse yourself in the vibrant culture and futuristic skyline of Dubai with our comprehensive city tour, showcasing the best of this dynamic metropolis.
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Cultural Exploration featuring Bur Dubai, Dhow Cruise, and Desert Safari: Experience the rich heritage of Dubai with a cultural tour that includes the historic Bur Dubai, a scenic Dhow Cruise, and an adventurous Desert Safari.
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Palm Atlantis & Burj Al Arab: Marvel at the opulence of Dubai with visits to Palm Atlantis and Burj Al Arab, two of the most luxurious and iconic landmarks in the world.
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Burj Khalifa: Stand in awe of the Burj Khalifa, the tallest building in the world, and enjoy breathtaking views of Dubai's stunning skyline from its observation decks.
GIP at Singapore (7 Days)
GIP at Malaysia (4 Days)
COMPREHENSIVE JOB PLACEMENT PROGRAM
With over three decades of excellence, ITM Business School blends a rich alumni network and deep industry ties to offer unparalleled placement prospects. Each year, more than 400+ companies actively seek talent from our campus. Students are consistently placed in some of the top companies.
35+ Professional Certifications
At ITM Business School, we offer over 35 professional certifications across various specializations, giving our students valuable, industry-relevant credentials that are...
Personal Professional Development TALEWIND
At ITM Business School, we recognise that “knowing” is not enough. It is important that students are able to confidently showcase their skills...