Executive MBA in Marketing Management

Marketing Management

In the global business environment of today, a marketing professional is called upon to showcase his skills in a highly competitive environment. Our Executive MBA in Marketing Management equips you with knowledge and skills, to face the cut-throat competition in the marketing function. You will learn the following fundamentals when you enrol for our Weekend MBA in Marketing:-

  • Product and Brand Management,
  • Consumer behaviour
  • CRM
  • Service Marketing.

In addition to this, the syllabus comprises of international marketing, e-commerce and retail marketing.You can aspire to break all the marketing records and aim for the highest position in marketing. You will be very comfortable in a multi-national marketing environment with numerous case studies that would be discussed in class.

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Our #ITMFacultyOfTheWeek is Prof. N Raghuraman!

Profile - N Raghuraman, a postgraduate from Mumbai University and IIT (SoM) Mumbai alumnus, a seasoned journalist with an experience of more than 30 years in leading national dailies like the Indian Express, Hindustan Times, Business and Political Observer, Blitz, Dainik Bhaskar and DNA.

With his penchant for strong and minute observation he could grow in the ladder of the editorial board in such a speed—from a cub reporter to the Editor of leading dailies—and became the youngest editor of Indian Express at the age of 33. During the 30-years of his cherished career, he covered most of the industries from Railways, pharmaceuticals to petroleum and developed in-depth knowledge in each of these areas.

He started as a railway correspondent and grew up to cover railway budget in Parliament. He was the first journalist in India in 1991 to start writing a column called “Deccan Queen” in the then newspaper called “The Daily” and few of his strong followers include the then DRM A Ramji of Central Railway and the then GM E Sridharan, known as India’s Metro Man.

Being endowed with deep industry and country knowledge he is associated with many pan India organization and institutions in addressing their business pain areas and also advises them on strategic shifts and reorganization. His strength actually lies in identifying the core competency of each senior most talent attached with these companies and help them to mitigate leadership failures within organizations and also doing a due diligence while hiring people at the leadership level.

Raghuraman is also an amazing motivational and inspirational speaker, just as he is an accomplished master of ceremonies and moderator of public debates. His invigorating techniques to maximize mental power and bring the focus on the optimum utility of one’s potential has been greatly admired.

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