Rural-Visit to Karla Village, Lonavala
You are here: Home \ blog \ Rural-Visit to Karla Village, Lonavala
5 January 2018 - 11:00, by , in blog, ITM Institute, PGDM, Comments off

The rural visit, which was organized by our HOD Dr. Sapna Modi, Ms. Shatabdi Das (Lecturer – Retail Marketing Department) and Mr. Shabbir Hariayanwala (Lecturer – Retail Marketing Department) provided an opportunity to the students to gain practical skills and be exposed to the rural areas.

The students of ITM, Navi Mumbai (RMM 2017-2019) were required to go for a Study on the Impacts of various factors in unorganized Retail sector in the village Karla. The objective of the study was to conduct an Impact AssessmentofaformerCSAprojectwhichisnowhandledbyCMRC.Theruralcampwasheldon13th December. The students were divided into several groups. The class was divided into various different groups to look after different aspects of the rural area. At the village, the students have to visit the different places in village such as school, hospital, Gram Panchayat Office etc.


Objectives of the Rural Visit

  1. Conduct survey on the Impacts of various factors in unorganized Retail sector
  2. Preparation and submission of reports
  3. Interaction and awareness program for the community
  4. Conduct cultural programs for the primary students

Proposed Tasks

  1. Develop tool for Impact assessment and train for administration
  2. Social Analysis – Impact assessment
  3. Interaction with the village communities, beneficiaries of Gram Panchayat and their team
  4. Focus Group Discussion with the Village people
  5. Organizing cultural programs for the primary students.
  6. Prepare an impact assessment report

Methodology used for conducting the tasks

  1. Baseline Survey
  2. Observation
  3. Meetings
  4. Focused Group Discussion
  5. Cultural activities i.e. Songs, Dance etc.
  6. Analysis and Interpretation of the data collected
  7. Preparation of the report


Meeting the Gram Panchayat Team
The entire class along with the concerned staff met the Gram Panchayat Team at Karla Village, to discuss the schedule for the rural visit. In the morning, a few of the group of students conducted a Focused Group Discussion with Mr. Shivaji Rao (Clerk-Gram Panchayat) about the village and its functioning.

Focused Group Discussion with School Authorities
The groups visited 2 schools in the village namely, Aanganwadi and other is Jila Parishad Prathmik Shala, namely, and conducted Focused Group Discussions with the school authorities regarding various aspects concerning their respective schools.

Focused Group Discussion with Children
The students visited two different schools to conduct Focused Group Discussions with the children who attend the school. The purpose of these FGD’s was to assess whether these schools were functioning adequately and whether the children were benefitting from the provided facilities.

School Activity
A few students visited school to conduct activities such as Dance and play games with the primary students of that school. The students spread awareness on health and hygiene, sanitation, body posture, personality, manners, good touch and bad touch, and boon and ban of Internet between primary students and school teachers.

Focused Group Discussion with Government Municipal Hospital Team
Village Hospital was visited by the groups of students to conduct Focused Group Discussions with the members of Government Hospital Team (Doctors and Nurses). The purpose was to gain a clear understanding of the way the Government Hospital work with limited resources and what are the facilities being provided by them.

Household and Shop Surveys
Various households located across the village were visited to conduct extensive household surveys. The survey is divided into groups and each groups has different questions consisted of 8-10 questions which covered the areas of the functioning of Gram Panchayat, Unorganized Retail, Banking, Telecommunication, Hospitals and various other sector.


The group asked questions to the Gram Panchayat Team. This meeting was held in the Gram Panchayat Office. They told students about the village that it is located in Mawal Tehsil of Pune district in Maharashtra, India. It is situated 16km away from sub-district headquarter Vadgaon and 50km away from district headquarter Pune. As per latest stats, Karla village is also a Gram Panchayat. The total geographical area of village is 457 hectares. Karla has a total population of 2,748 peoples. There are about 624 houses in Karla village. Lonavala is nearest town to Karla which is approximately 8km away. They even told about the banking facilities in the village such as that they have One Bank of Maharashtra bank. The people of villages saves money in bank. The village has a Bachat Khata system runs by ladies which is started 10 years before and only ladies saves their money between 200-500 monthly. They gave students the brief idea about the funds provided by the Jila Panchayat and how it is used. 10% of the fund goes to school, 35% goes to karya karta working for Gram Panchayat, 15% goes to backward class people and remaining 50% fund is used for developing roads, gutter, garden and various useful activities. People in the village have their own business of mainly supply of vegetables. The water comes from Valvan Dam after getting filtered.

The other group had to go to the Aanganwadi and School(Class 1st to 4th) in the village, to ask questions to the staff members regarding the functioning of the school as well as other factors such as quality of education imparted to the children along with the rate of literacy in the village, the qualifications of the teachers, etc. The school children were given text books, note books, uniforms etc. As per their understanding there are a few SHGs functioning in this village. The students found that the school lacked proper toilet facilities as well as provisions for clean drinking water. The number of girl children who go to the school in this village is higher than the male children. Half of the group took the interview and the other half was involved in engaging the children. They conducted activities such as Dance and play games with the primary students of that school. The students spread awareness on health and hygiene, sanitation, body posture, personality, manners, good touch and bad touch, and boon and ban of Internet between primary students and school teachers the group was quite satisfied with the responses of the staff members and found them to be quite forthcoming.

Some of the students from the group visited the Municipal Hospital in the village. They had a talk with the local doctor and get to know about important things and facilities provided by the hospital. The doctor told that they arrange one day free camp every month. The main motto of the hospital was to lower down the death rate during pregnancy. The hospital gave first preference to pregnant ladies. A monthly of 20-25 takes place in the hospital that to be only normal delivery. They have Ambulance facility for urgency. They only charge Rs. 2 for the case paper only and all the other services provided by the hospital are free of cost. For operations they send the patients to the nearest big hospitals such as D.Y. Patil, Pimpri, YCMB, and Sasun Pune. The doctor told the students they go for various training to other hospitals for upgrading their knowledge. They have a record of No mother death during pregnancy. They have specific wards and laboratory for T.B and leprosy patients as well.

In the afternoon of the visit, involved a complete evaluation of the findings, in the form of statistical data and reports. All the groups seemed to have done a good job with the respective questionnaires that were given to each of them.


The following were the objectives that the students achieved during their rural camp:

  • Successful conduction of the Different surveys
  • Interactions with the village communities and the beneficiaries of Gram Panchayat
  • Conduction of Focus Group Discussion with the village groups –school, hospital, household, shops etc.
  • Prepared and submitted impact assessment reports


The camp was a huge learning experience for all the students. The objectives that were laid down for the camp were by and large met. The most important benefit of the camp was that the students learnt to work as a team. The food, weather and surroundings were different and the students interacted extremely well with the local community as well as adjusted admirably to the rural setting. During the visit the students spread awareness about health and hygiene and various other important parameters. The students also interacted with the children of the Aanganwadi and school and played several games with them. The rural camp was a very good occasion for the students to exercise their social work principles and skills and the students benefitted immensely by the experience.

Report Submitted by: – Vinay Kumar Yadav 1719PGRM3246