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A comprehensive guide to Bachelor of Visual Communication


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What is a Bachelor of Visual Communication?

  • Bachelor of Visual Communication is a three-year undergraduate course that requires a student to pass a 10+2 or intermediate examination from any recognized board.
  • This course is all about learning how to transmit information to important audiences through various channels such as print publishing, television, and visual media, among others.
  • Learning about design fundamentals, technical communication, digital media design, dawning techniques, 3-D design, design history, visual literacy, color management, and so on is beneficial.
  • Bachelor of Visual Communication teaches all students how to create effective and visually appealing advertisements for various products and services.

Why study Bachelor of Visual Communication?

Here’s why studying a Bachelor of Visual Communication will benefit you-

  • A Bachelor of Visual Communication will provide you with the creative and business skills employers seek today.
  • When you study Visual Communication, you will learn about the art of creating and receiving visual messages.
  • These abilities allow you to capture people's attention, attract them to your brand, assist them in quickly interpreting complex information, tell stories, and form relationships.
  • You'll learn to visually tell a story, develop concepts based on understanding people and cultural contexts, create logos that resonate with your target audience, create designs that reflect your business priorities, and so on in Bachelor of Visual Communication.
  • These courses are excellent preparation for various careers in the visual communications industry.
  • The primary goal of this course is to investigate the use, role, and nature of visual messages and identify popular media forms among individuals. Organizations, small groups, and society all play a role.

Bachelor of Visual Communication degree course information
Course level Undergraduate
Duration Three years
Examination type Semester system
Eligibility (10+2) from a recognized board with 50% minimum marks in aggregate
Admission process Merit-Based
Course fee INR 30,000 to 7,00,000
Average starting salary INR 2.4 lakhs to 4 lakhs
Job profiles Graphic Artist, Desktop Publisher, Customer Service Execution, Digital
Bachelor of Visual Communication course syllabus
Semester 1 Semester 2 Semester 3 Semester 4 Semester 5
Human Connection Drawing Advertising Basics Script Writing Visual Analysis
Visual Literacy Art and Aesthetics Graphic Design Advertising Creativity Communication Theories
Elements of Film Media Culture and Society Media Skills in Advertising Media Research Methods
Film Appreciation Photography Visual Aesthetics Development Communication
Radio Representation Acting Skills Television Production
Visualization and Illustration
Professional Photography

Eligibility for Viscom

Take a look at the eligibility criteria for a Bachelor of Visual Communication course-

  • Having passed a 10+2 exam from a recognized Indian board in a relevant field as their major.
  • Students must study physics, math, and English during their 10+2 years to enroll in undergraduate courses. However, the standards are different for all institutes.
  • The qualifying criteria for each institution may differ; however, the aggregate passing percentile must be 50%.

Admission process for Bachelor of Visual Communication

  • Candidates must apply to the institution and course of their choice and participate in the specified selection processes.
  • Personal interviews and group discussions are two screening methods that universities may employ.
  • The candidate’s performance in many factors, including course eligibility, prior academic performance, and performance in the personal interview and group discussion, will determine their admission status at the college.
  • The universities will administer the admission by themselves.
  • Some schools also select students based on merit.
  • As a result, your final Class 12 and intermediate results must meet the college's cut-off requirements.

Tips to prepare for the entrance exam

Students must prepare thoroughly before taking the BA Visual Communication entrance exams. The following are some pointers to help a student do well in the entrance exam: -

  • Collect the most recent updated syllabus, work hard on each section, and try to collect the previous year's cut-offs. So that you can plan according to the deadlines.
  • If you don't know the answer to a difficult question, don't attempt it.
  • Participate in online mock tests. It will assist you in comprehending proper time management.
  • To answer most of the questions on the entrance exam, try to study the entire syllabus of the graduate Visual Communication course.
  • Prepare thoroughly for the Personal Interview round. The university grades these interviews.

What are the job prospects for a Bachelor of Visual Communication?

Bachelor of Visual Communication is a three-year undergraduate course that requires a student to pass a 10+2 or intermediate examination from any recognized board. The following are the various job prospects and career options for the BA Visual Communication course-

  • Desktop Publisher, Graphic Artist, Digital Photographer, Executive, Production Assistant, Instructional Designer, Media Marketing, Manager, and other positions are available to graduates of Visual Communication courses.
  • Media Houses, Colleges and Universities, Photojournalism, Print, and Production Houses, Film Production, Advertising Agencies, Business Designing, Advertisement Firms, Freelancing, and so on.
  • Private sector jobs are more available for graduate students in the Visual Communication course than government jobs, and students can also work as entrepreneurs after completing this course.

Some job roles and their description for Bachelor of Visual Communication

With good networking, on-campus recruitment, and the assistance of a college placement cell, getting the desired job after completing a BA in Visual Communication course can be simple. However, regardless of the method used, the following career options are available upon successful completion of the Bachelor of Visual Communication Course-

Production Assistants- These individuals are in charge of distributing scripts, printing scripts, coordinating with other members, and ensuring that everything runs smoothly.

A Graphic Designer- Their role is to conceptualize visuals, create images, illustrations, layout, and so on. They are responsible for the visual aspects of magazines, product packaging, websites, and so on.

Marketing Manager- Customer dealings, customer communication, planning and creating new social media strategies, analyzing social media campaigns and their performance, and so on are all responsibilities of the Media Marketing Manager.

Digital Photographer-  They are responsible for taking clear and dynamic shots of a specific subject. He communicates with clients, understands their needs, and applies technical expertise to meet deadlines.

Instructional Designer- They create visually appealing learning activities and course content using time-tested theories, methodologies, and practices.

Business Development Manager- They assist organizations in growing by assessing revenue margins, reviewing the current market, coordinating with sales and marketing teams, and so on.

A Bachelor of Visual Communication will be beneficial for anyone who pursues the degree with an aim in mind.

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