B.Des in Visual Communication
The B.Des in Visual Communication is a 4-year, full-time program that prepares students to thrive in the media and communication industry. This comprehensive program teaches design principles, multimedia technologies, and visual storytelling, empowering students to craft compelling messages across various platforms. With a strong focus on practical projects and collaboration, the curriculum is designed to foster creativity and critical thinking. Students gain expertise in graphic design, digital media, and advertising, ensuring they are well-equipped for diverse careers in the evolving landscape of visual communication.
Program Highlights
If you who wish to graduate, work and settle in Canada or UK, we have academic collaborations with the famous LaSalle College Vancouver, Canada, MMU (School of Art and Fashion Institute) in Manchester, UK and the Sheffield Hallam University, Sheffield, UK.
ITM IDM is the first design school to integrate artificial intelligence courses into its curriculum to ensure students are prepared for the rapid advancements of AI in design and offers a host of professional certifications in the area.
The Fashion Design curriculum has been designed in collaboration with international academic partners and experienced industry professionals. In a bold, path-breaking move, we have added Professional Certifications that are usually taken by industry professionals.
All students undergo a mandatory 5-month internship, and a one month long Live Project. This, '#a91d54' real world work experience and networking with industry is invaluable at the time of final placement.
The institute offers a wide range of activities to the students through the year - Neo Spark, the fashion show. Art ConFab - a two day art based event, Think Tank - a bi-monthly series of guest lecture series, Discover Design - industry led design workshops, Retail Symposium - an event where the entire campus is turned into a physical marketplace and Oorja - a sports based college-fest.
The ITM IDM campus offers a unique environment that is a balance between creativity and technology. The space has been designed to provide a casual, fun environment but is brimming with the latest computing technology, technical laboratories & modern AV equipment for specialized training in design and production.
ITM IDM has had years of successful placements for interested students. There are three clear reasons for this - a cutting edge curriculum that is industry relevant, practical work experience that students gain during their program and our industry connect including a rich alumni network. International collaborations enable global placements for those students who choose an international academic pathway.
We offer a formal module on entrepreneurship where students are expected to put together an idea for a new venture, work on a robust business plan including a go-to-market strategy. This is presented to a formal jury where the plan is assessed and rigorous feedback is given to the students.
Your gateway to Study, Work and Settle abroad
We have collaborated with two of the world’s most renowned design institutions to enable your international aspirations. ITM IDM’s B.Des programs are academically mapped to similar programs in these institutions, allowing students to transfer the academic credits they have earned in the first year and second year of the B.Des program, and complete their studies at the collaborating institution seamlessly, graduating with a full degree and post-study work permits.
This Academic Pathway has been created for all students who wish to graduate, work and settle in Canada or the UK.
How does it work
Students who successfully complete Year 2 of the ITM IDM B.Des program are eligible for transfer. Based on academic performance, some or all of the credits earned are transferable. Students will transfer into the third year of the program, and be able to graduate in 18-24 months.
There is significant cost savings in taking this option, as the fees for the first two years at ITM IDM are as per normal INR Fees Schedule. Approximate cost savings of the first two years is INR 30 lacs per year.
After graduation, students are eligible for a Post Study Work Visa of 2-3 years, and will get job placement support from the Institution. It is possible to continue on to Permanent Residency (PR) or visa extension.
Academic Partners
Manchester Metropolitan University is one of the largest universities in the UK, with over 34,000 students enrolled, and is home to a diverse international student population from more than 130 countries. The University is ranked amongst the world’s top 200 universities (Times Higher Education Young University Rankings 2020). Its School of Architecture is ranked 3rd in the UK for architecture courses and 11th in the world in the QS World University Rankings 2021. It is home to a triple accredited Business School, placing it among an elite group of business schools worldwide. Manchester Metropolitan provides its students with regular employability events including advice workshops, industry networking, guest speakers and careers fairs. The University has industry links with global companies, including Nike, Walt Disney, Microsoft, IBM and more.
LaSalle College Vancouver is a boutique-design school offering applied arts programs that help graduates build rewarding, lifelong careers. With more than 30 programs, the institution is a place where creativity runs free. In addition to its close links with industry, both in Canada and around the world, LaSalle College Vancouver offers small classes for a premium education experience in an advanced facility with instruction from leading experts. LaSalle College Vancouver delivers programs with credentials ranging from bachelor’s degrees, diplomas and certificates and has been consistently named the top undergraduate school in Canada for video game design by the Princeton Review.
Sheffield Hallam University, UK stands as a beacon of higher education excellence, renowned for its commitment to innovation, inclusivity, and academic rigour. Its vibrant campus, situated in the heart of Sheffield, provides a dynamic environment for learning and research. Distinguished for its strong links with industry and emphasis on employability, Sheffield Hallam prepares students for successful careers across a wide range of disciplines. The university's cutting-edge facilities and state-of-the-art research centers foster innovation and creativity, driving forward advancements in fields such as engineering, business, health, and Design. Through its dedication to excellence in teaching, research, and engagement with society, Sheffield Hallam University continues to make a significant impact both locally and globally.
Design Festivals & Activations
Neo Spark: Annual Design Show
Neo Spark, the annual design show is hosted by the ITM Institute of Design and Media. It is a much awaited and anticipated event not just by students but also by industry professionals. The event showcases work of all design students of ITM IDM. The Fashion Show has models donning the students' collections.The Interior Design students display their portfolios, models and furniture while the Visual Communication and Animation VFX students exhibit their final year projects, films and product lines. This confluence of work is reviewed by carefully chosen jury members and the entire event is witnessed by the who’s who of industry.
The Art ConFab, hosted annually by ITM IDM, is a vibrant two-day art and design festival that transforms the institute into a lively destination for creativity. It draws not only students but also design influencers and industry veterans, offering workshops, masterclasses, and panel discussions. The event celebrates student talent through exhibitions and awards, while evenings buzz with movie screenings and parties, blending professional growth with entertainment and networking opportunities.
The Retail Symposium transforms the campus into a dynamic retail environment where design students not only showcase their creations but also delve into the business aspects of their work. This event epitomizes "Design in Practice," blending creative design with entrepreneurial skills. It's a practical education experience, preparing students for the real-world by merging the aesthetic appeal of their designs with the commercial acumen necessary for success in the industry, all within the vibrant setting of their campus.
Oorja is a dynamic sports-based college fest that embodies the spirit of competition, teamwork, and sportsmanship, uniting the student body in a vibrant celebration. This fest is a platform for students to challenge themselves, and engage in healthy competition, all while fostering a sense of community and resilience. Oorja emphasizes the importance of physical activity, strategic thinking, and collaboration, offering an opportunity for every participant to shine.
The Think Tank concept serves as an innovative bridge between industry and academia, offering design students unparalleled access to real-world insights, trends, and the evolving role of technology in design through workshops and guest lectures by industry professionals and senior designers. This model fosters a rich learning environment, where one-on-one mentorship and open discussions not only provide a canvas for practical learning but also offer networking opportunities, directly linking students with the current dynamics and future possibilities of the design industry. It's an approach that enriches students' education by blending academic knowledge with industry expertise, preparing them for a successful transition from the classroom to the professional world.
Discover Design is a series of industry-led workshops that provide a unique opportunity for students and aspiring designers to dive into the latest trends and methodologies in design. Hosted by seasoned professionals, these sessions cover a wide range of topics, from sustainable practices to digital innovations, offering insights into the evolving landscape of the design world. Participants engage directly with experts, gaining an understanding of the industry's future and the role of design in society. These workshops serve as a platform for exploration across various design specializations, fostering creative and critical thinking among attendees. It's an invaluable experience for those looking to broaden their knowledge and prepare for a dynamic career in design.
Hi-tech, Creative Campus
ITM IDM is fully equipped with the latest computing technology and technical laboratories for specialized training in design and production.The CAD lab provides an IT-enabled learning environment with the objective of developing computer savvy professionals. The lab is well set up with the latest design software and hardware at every workstation.
The Fashion Design Pattern Lab offers hands-on training. In pattern engineering, marker making with modern techniques including Tukatech technology and other software for enrichment of students. All Classrooms are equipped with modern A/V equipment, in addition to ample spaces for creative thinking and collaborative work. The Interior Design students use the drafting rooms and workshops.
Most importantly, the campus is abuzz with different workshops, training and student fests throughout the year.
ITM IDM : B.Des Visual Communication Course Structure
The ITM IDM B.Des Visual Communication Program is structured to provide students with a comprehensive and immersive learning experience over the course of four years. Through a carefully curated curriculum, students progress from building essential design foundations in the first year to refining their skills and exploring specialized areas of interest in subsequent semesters. With a balanced mix of theoretical knowledge and practical application, including hands-on projects, internships, and elective courses, students develop a diverse skill set that prepares them for the dynamic demands of the visual communication industry. From learning the history and principles of design to mastering digital tools and techniques, graduates emerge ready to embark on fulfilling careers as versatile visual communicators, equipped to meet the challenges of an ever-evolving creative landscape.
- Art Appreciation-1
- Creative Innovation
- Design Fundamentals
- Art Fundamentals
- Digital Design - 01
- Art Appreciation-2
- Visual Design
- Graphic Design
- Lettering
- Visualization
- Building Communication and Critical Skills- 2
- Digital Design - 02
- Advertising-01
- Digital Marketing-1
- Editorial Design
- Copyrighting
- Calligraphy and Typography
- Digital Design - 03
- Advertising-02
- Digital Marketing - 2
- Motion Graphics for Visualization
- Photography
- Packaging Design
- Illustration
- Digital Design - 04
- Interdisciplinary
- Industry Internship
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Specialization (Elective)
- Option I :Photography and Ad-Film
- Option II : Illustration
- Option III : Typography
- Option 1- UI UX
- Option 2- Branding and Visual Identity
- Option 3- Art Direction and Space Design
- Graduation Project
- Portfolio Development
- Entrepreneurship & Business Development
- Critical Skills- Industry Readiness
A career in visual communication offers a dynamic and diverse range of opportunities for individuals with a passion for creativity and design. Graduates of the ITM IDM BDes Visual Communication program emerge equipped with a solid foundation in design principles, digital skills, and critical thinking, enabling them to thrive in various fields such as graphic design, advertising, branding, digital marketing, and more. With expertise in areas such as typography, illustration, motion graphics, and web design, visual communication professionals are well-positioned to make impactful contributions to industries seeking to engage audiences through compelling visual narratives and innovative design solutions.
- Graphic Designer
- Art Director
- Creative Director
- Illustrator
- User Experience
- (UX) Designer
- Web Designer
- Multimedia
- Artist/Animator
- Photographer
- Video Editor
- Information Designer
- Brand Identity Designer
Professional Certifications
available within the B.Des in Visual Communication Program?Don’t just earn a degree. Earn professional certifications in advanced courses that are in high-demand by the industry so you are ready to hit the ground running when you pass out of college!
- Adobe Certified Professional - Visual Design
- META
- ChatGPT Prompt Engineering
- Graphic Design - Midjourney, Firefly, GPT, Bard
- Google AdWords
- Dall E (AI)
- Luminar Neo (AI)
The program is designed to provide students with an option of working in India or settling and working in the UK or Canada.
100% Placement Assurance
The program is designed to provide students with an option of working in India or settling and working in the UK or Canada.
The comprehensive blend of a 5-month mandatory internship and dynamic events like Neo Spark, Art ConFab, Think Tank, Discover Design, Retail Symposium, and Oorja plays a crucial role in shaping students into industry-ready professionals. These initiatives offer invaluable practical exposure, merging academic learning with real-world applications, which sharpens their professional capabilities. Furthermore, these experiences enable students to weave a network within the industry and understand its operational nuances, greatly boosting their employability. This deliberate approach to embedding practical experience within the curriculum ensures that graduates are not just academically knowledgeable but are primed and attractive to employers, embodying the qualities of versatile, placement-ready candidates.
Upon completing their studies, graduates can avail themselves of a Post Study Work Visa lasting 2-3 years. The institution offers job placement support to assist in this transition. Furthermore, there's the potential for graduates to pursue Permanent Residency (PR) or extend their visa, opening the door to longer-term opportunities in the country of study. The Global Academic pathway not only enhances their career prospects but also allows them to establish a more permanent foothold, should they choose to do so.
Esteemed Recruiters from ITM Institute of Design & Media
Eligibility and How to Apply
Are you ready for All You Can Be?
Candidates must have passed 10+2 from a recognized university/board from any stream (arts, commerce, science).
UCEED, NIFT and NID scores are accepted. In case you do not have any of the abov Test
UCEED, NIFT and NID scores are accepted. In case you do not have any of the above, you may write the ITM IDM Entrance Test comprising of four sections:
- General Aptitude Test (G.A.T.): This section, comprising 30 multiple-choice questions, evaluates candidates' proficiency in logical reasoning, numerical skills, and verbal ability.
- Creative Ability Test (C.A.T.): Consisting of 20 multiple-choice questions, this segment assesses candidate’s innovative problem-solving skills.
- Design Impromptu Test (D.I.T.): This component is of 30 marks, presents situational challenges provided at the time of exam to gauge candidates adaptability and response strategies.
- Portfolio Assessment and Personal Interview (P.I.): This section is of 20 marks which evaluates candidates progress and development through a collection of their work and a personal interview.
Confirm and verify your email id and contact number through an OTP.
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STEP -1
Register yourself on the link : Apply Here
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STEP -2
Confirm and verify your email id and contact number through an OTP.
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STEP -3
Fill in the Application.
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STEP -4
Complete the payment formalities by online payment of Rs.1500/- and your application is complete. Download a pdf copy of the application for your reference.
Students are evaluated on multiple factors including past academic performance, entrance test score, portfolio and personal interview.
Students are evaluated on multiple factors including past academic performance, entrance test score, portfolio and personal interview.No one factor is more important than the other. Students are evaluated based on their overall performance and enthusiasm for the program.
The results will be declared within one week of the entrance exam and will be communicated to candidates via email and phone.
Campus Gallery
About ITM Institute of Design & Media (ITM IDM)
Since its establishment in 1991, ITM Business School has delivered an AICTE-approved PGDM program for over three decades. Aspiring to be a global leader in professional education, ITM is dedicated to providing forward-thinking, top-tier education with a focus on discipline and societal relevance in an inspiring setting. Presently, approximately 15,000 students are enrolled across diverse programs, poised to make significant impacts in their lives.
ITM Institute of Design and Media (ITM IDM), founded in 2010, stands as one of India's premier design institutes. Expanding beyond its initial focus as the ITM Institute of Fashion, Design, and Technology, this venture, established in collaboration with esteemed global educators, carries forward its legacy with an extended scope. ITM IDM harnesses its educational prowess to offer comprehensive full-time degree programs from two locations: Andheri, Mumbai, and Nerul, Navi Mumbai. The Andheri campus presents B.Des programs in Fashion Design, Interior Design, Visual Communication, Animation & VFX, and UX Design, while the Navi Mumbai campus offers B.Sc (Hons) degrees in Game Design & Development, Animation and VFX, and Digital Filmmaking and VFX.