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Why Graphic Design As A Career - Top 5 Benefits


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Is graphic design a good career in India?” Well, your search for the answer ends here!

Graphic design is among the best career options for those with a creative flair and an interest in combining art and technology. 

Predictions indicate that the global graphic design market will reach USD 78.25 billion by 2030, up from USD 57.5 billion in 2023 (source). This growth is a positive sign for aspiring graphic designers and shows promise for the growing demand for qualified graphic designers in various industries.

It’s a great time to pursue a graphic design course. With proper knowledge and training, aspirants can prosper in their graphic design careers and make the most of the promising prospects the field offers. 

This blog will address the top five reasons graphic design is a good career choice, particularly in the Indian market. We hope by the end of this blog, you’ll have enough food for thought to decide on a graphic design career. So, let’s get started! 

Why graphic design a good career in India

Let’s look at the top five graphic design benefits that make it a popular choice among students in India today:

1. High demand for graphic designers

With the advancement of digital marketing and social media networks, there is always a demand for visually attractive graphics. This has opened the job market for skilled graphic designers across various industries. 

Graphic design is becoming more critical as businesses use more visual content in marketing, such as blogs, infographics, and social media posts. This demand ensures flexible career opportunities for aspiring graphic designers.  

With the rise of technology and digital media, the future scope of graphic design in India also looks bright, offering many opportunities for designers. 

2. Creative expression

A graphic design job allows an individual to showcase their artistic qualities. As an occupation, it follows the general trends of art mixed with technology and gives designers a chance to show what they can do. 

This makes graphic design a suitable career for creative art and design specialists. The field is flexible regarding the various styles and media that can be employed and encourages the continuous development of knowledge and creativity. 

Many graphic designers get to work with other designers, which helps them improve their talents and develop a richer artistic portfolio for their future.

3. High pay

Graphic design is a well-paid profession in India. Even a freelance graphic designer can earn more, and their rates are determined based on years of experience and expertise. 

The average annual pay for graphic designers in India can range between INR 3 lakhs and INR 4 lakhs. Those with many years of experience can earn more, often reaching up to INR 7 lakhs. The great pay is another reason why a graphic design career is promising. 

Freelance graphic designers can set their prices at a rather low level, which increases their chances of earning more. With the continuous expansion of the scope of graphic design in India, the demand for salary packages is also increasing steadily.


4. Diverse career opportunities

There is a huge graphic design scope in India. From designing banners to animation, marketing, and advertising, there is a lot to do. This diversity makes graphic design a good career for those who enjoy variety and creativity. 

Such opportunities exist in India for graphic designers in various sectors and industries based on their interests and skill sets. This versatility allows graphic designers to change their field of work during their careers and makes the job interesting.

5. Flexible work environment

Graphic design career options are unlimited. The best part is that most graphic designers work independently. They can choose the type of projects they want to take on and the location where they want to work. 

This flexibility is valuable, especially to those keen on their work-life balance. Many graphic designers have the freedom to either be self-employed or own their design studios. 

Thus, being in charge of their professional lives, graphic designers can work at their own pace. The graphic design future scope also includes more remote work opportunities and flexible work schedules. 


Graphic design as a career is attractive for several reasons. One of the primary reasons is India's fast-changing and growing graphic design market. This includes the increasing need for digital content in advertising, media, and e-commerce. 

Social media is an active platform for displaying innovative graphic designs. With daily internet consumption rising and never-ending feeds keeping users hooked, brands and influencers must work with professional graphic designers to create captivating visuals that catch viewers’ attention. 

To those aspiring to be graphic designers, ITM Institute of Design & Media offers a B.Des in Visual Communication program to prepare students for careers in the communication and media industries. The program strongly focuses on practical and project-based learning with a curriculum encouraging creativity and critical thinking. Through this program, students gain digital media, graphic design, and advertising expertise.

Visit itm.edu to learn more about the program!

Frequently asked questions

1. What are the skills needed for a graphic design job?

The most important skills for a graphic design job are creativity, design software, communication, and organizational skills.

2. What is the cost of studying graphic design in India?

Tuition fees may cost between INR 1,300 and INR 52.26 lakh, depending on the type of institution and courses chosen.

3. What is the average starting salary for graphic designers in India?

Entry-level graphic designers in India have an average annual of INR 3.8 LPA.


4. What are the job opportunities for graphic designers in the future?

The future trends for the new generation of graphic designers remain optimistic. They can explore digital marketing, augmented reality (AR) and virtual reality (VR), UI/UX design, e-learning, content creation, and advertising. Freelancing and remote working trends will keep growing.

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