Marketing plays an important role in any business that sells products or services. Through marketing, companies can spread awareness regarding their products and services. Marketing results in direct sales. With this, you can easily understand how important marketing is to the success of a business. This is the reason why many companies give priority to hiring first for their marketing department. Owing to this potential, many students choose to pursue PGDM in marketing.
PGDM in marketing is a marketing postgraduate course that includes the study of consumer behavior and creating products which they will most likely buy. This course is equivalent to an MBA, and many companies have started showing preference to candidates with a PGDM in marketing as it is quite a detailed course and candidates make an easier transition to the professional world. PGDM in marketing is one of the most popular PGDM specializations as it has a lot of potential.
Eligibility Criteria for PGDM Marketing
Candidates who wish to apply for a PGDM in Marketing Management course need to have completed their graduation degree with an aggregate of 50% marks or more in any stream from a recognized university. After application, an entrance test followed by an interview may be held to decide the eligibility of the candidate for the course.
- The education requirement is a bachelor’s degree course from a recognized university.
- The candidate must have at least 50% aggregate marks (45% for reserved category candidates) in Class 12th.
- Candidates from any stream can apply for this course.
Benefits of doing PGDM in Marketing
- Diverse career options
By completing this postgraduate management course, you’ll come across various potential job opportunities. This includes positions as a marketing specialist, brand manager, data handler, product marketing manager, marketing assistant, marketing coordinator, and, of course, marketing manager marketing.
- In-demand course
Since marketing roles play such an important role in most organizations, there will always be a demand for marketing jobs. This means that doing a PGDM course in this field will help you acquire the necessary skills and know-how for a career that takes up a notable share of the job market.
- Development of new ideas
Marketing is considered to be a dynamic field as it helps companies come up with innovative ideas leading to the launch of new products and services. Marketing executives help in distinguishing their firms from the competition by recognizing the benefits and uniqueness of the firms’ products and services.
Top 3 Career options after PGDM in Marketing Management Course
The following are just a few of the many careers you can choose after the PGDM Marketing Management course. These careers have good earning potential, along with numerous opportunities to grow.
Market Research Analyst –
Market research analysts require in-depth knowledge of the market that they are working in. Based on that knowledge and research, they need to develop sales strategies, marketing strategies, new products & services. A Market Research Analyst has an average salary range of INR 2 lakhs to 8 lakhs, plus opportunities for commissions and bonuses.
Business Development Manager –
This position is similar to a marketing position. They need to develop and bring in more business for the company. This position comes with a lot of perks like bonuses and commissions. A business development manager has an average salary of Rs. 3 lakhs to 8 lakhs.
Brand Manager –
Brand managers manage the brand of the company, services, and products. They develop brand stories and communication. They also work closely with the advertising and marketing departments. This is a creative and administrative position that offers an impressive salary averaging between Rs, 5 lakhs to 15 lakhs.