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BBA 𝒊Connect

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for 2026-29

BBA in Digital Marketing & E-Commerce

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ITM BBA 𝒊Connect 2026-29

WHERE YOU LEARN THROUGH EXPERIENCE

Building on the success of our MBA 𝒊Connect program, which we have offered for over three decades, ITM Business School introduced the Bachelor of Business Administration (ITM BBA 𝒊Connect) program in 2024 to meet growing demand. Drawing from the strengths and insights gained from our MBA 𝒊Connect program, this new offering will equip students with the skills they need for real-world success.

Developed in collaboration with industry professionals, ITM BBA 𝒊Connect is a comprehensive 3-year, full-time program (with an optional 4th year for a BBA Honors degree) emphasizing practical, hands-on learning. Unlike traditional BBA programs, we focus on industry connections and experiential learning rather than solely theoretical study. Students are evaluated based on their internships, capstone projects, global industry visits to destinations like Singapore and Dubai, live case studies, and their readiness to tackle real-world business challenges.

Specializations Benchmarked to Industry Standards

Our BBA 𝒊Connect program offers three industry-aligned specializations developed with sector leaders to match the latest trends and opportunities. Starting from the second year, students can specialize in:

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BBA IN DIGITAL MARKETING & E-COMMERCE

The Digital Marketing & E-Commerce specialization at ITM Business School prepares students for the dynamic digital marketing landscape with expertise in Digital Branding, Online Advertising, Social Media, and E-Commerce. The program combines traditional marketing principles with advanced digital strategies, empowering students to create impactful campaigns and optimize E-Commerce platforms.

Industry-recognized certifications like Google Ads, Meta Digital Marketing Associate, HubSpot, and Shopify ensure graduates are industry-ready to excel in the booming digital marketing sector, projected to reach INR 539 billion by 2025.

Indicative Job Roles on Program Completion

Digital Marketing Strategist
Search Engine Optimisation Expert
Performance Marketing Specialist
E-Commerce Marketing Manager
Social Media Specialist
Brand Manager

Value-Added Professional Certifications

Google Ads Search Professional:

This certification equips students with expertise in Google’s search advertising platform, teaching them how to create and manage successful search ad campaigns. Students learn to drive targeted traffic to websites and improve visibility, essential skills for optimizing digital marketing efforts.

Google Campaign Manager:

This certification focuses on mastering Google’s comprehensive ad management platform, where students learn to design, execute, and track multi-channel digital ad campaigns. It prepares them to manage and optimize ad performance across various online platforms.

Google Ads Display Professional:

Students earning this certification will gain proficiency in display advertising through Google Ads, learning to create visually engaging ads that appear across Google’s Display Network. The focus is on driving brand awareness and conversions through targeted advertising.

YouTube Asset Monetization:

This certification provides students with the skills to monetize YouTube channels and content. They learn strategies for video optimization, ad placement, and revenue generation through YouTube’s Partner Program, which is crucial for brands and influencers alike.

Google My Business & Google Analytics:

This certification covers both local business management via Google My Business and tracking performance metrics using Google Analytics. Students learn to optimize business profiles for local search visibility and use analytics data to measure and enhance digital marketing strategies.

Meta Certified Digital Marketing Associate:

This certification gives students a strong foundation in Meta’s (formerly Facebook) advertising platforms. It focuses on campaign creation, performance measurement, and optimization across Facebook, Instagram, and other Meta-owned platforms.

Meta Certified Community Manager:

This certification teaches students how to build and manage online communities. They gain insights into best practices for fostering engagement, moderating content, and creating thriving digital communities on platforms like Facebook.

Meta Certified Media Planning Professional:

Students earning this certification develop expertise in planning media strategies across Meta platforms. Using Meta's advanced targeting tools, they learn how to create effective campaigns that maximize reach, engagement, and return on investment (ROI).

HubSpot Inbound Marketing:

This certification provides students with the knowledge to develop inbound marketing strategies that attract and convert leads. It covers content creation, SEO, lead nurturing, and marketing automation, aligning well with today’s customer-centric marketing approach.

Tableau Desktop Qualified Associate Certification:

Students earning this certification gain proficiency in Tableau, a leading data visualization tool. They learn how to create interactive dashboards and data visualizations, which help businesses make data-driven decisions and optimize their marketing efforts.

Shopify Creation of E-Commerce Store:

This certification provides hands-on experience in building and managing online stores using Shopify. Students learn to create e-commerce websites, manage product listings, handle transactions, and optimize store performance, preparing them for the booming e-commerce sector.

BBA (DIGITAL MARKETING & E-COMMERCE) WITH GLOBAL IMMERSION PROGRAMS

In collaboration with international universities and corporate houses, ITM offers the Global Immersion Programme (GIP) at two locations for this program: Dubai and Singapore.

Students are mandated to participate because the experience provides an opportunity to interact with global industry leaders and exposure to multicultural environments.

GIP at Dubai (5 Days)

Hosted by the University of Dubai

Learn from expert faculty, explore cutting-edge facilities, and engage in hands-on projects that prepare you for the global market. Discover Dubai’s vibrant business and cultural landscape while building skills that shape your future success.

Industry Visits:

Al Tayer Motors: Explore one of the UAE’s leading automotive companies and learn how global luxury brands operate in a fast-growing market.
Intel Innovation Center: Witness the future of technology at Intel’s Innovation Center, where research, AI, automation, and smart solutions shape tomorrow’s digital world.
Intermetal LLC: Dive into the world of advanced manufacturing at Intermetal, a leader in architectural metalwork and sustainable industrial solutions.

EXCURSIONS:

History & Culture Orientation: Begin your journey with an introduction to the UAE’s rich heritage, traditions, and cultural evolution.
Al Bastakiya (Al Fahidi Historic District): Walk through the beautifully preserved alleys of Old Dubai and experience the charm of Emirati history and architecture.
The Palm Jumeirah: Explore the world-famous man-made island renowned for luxury living, engineering marvels, and incredible scenic views.
Dubai Harbour & Marina Walk: Enjoy a relaxed stroll through Dubai’s picturesque waterfront, surrounded by yachts, skyscrapers, and vibrant nightlife.
Dubai International Financial Centre (DIFC): Visit Dubai’s global financial hub and discover its modern architecture, international business ecosystem, and vibrant lifestyle spaces.
Museum of the Future: Explore Step inside one of the world’s most innovative museums and explore immersive exhibits that showcase the next era of technology and human advancement
Desert Safari Adventure: Experience the thrill of dune bashing, cultural performances, and Arabian hospitality in this unforgettable desert adventure.

GIP at Singapore (5 Days)

Hosted by James Cook University, Singapore

Experience an inspiring academic journey at James Cook University in Singapore. Learn from renowned professors, tour state-of-the-art facilities, and take part in immersive activities that offer unique perspectives across various fields of study.

Industry Visit:

KPMG Digital Village: Experience innovation at one of the world’s leading consulting firms. Explore how KPMG Digital Village drives digital transformation through cutting-edge solutions, collaborative workspaces, and startup-driven innovation.
Singapore Land Transport Authority (LTA): Gain firsthand insights into one of the world’s most efficient transport systems. Learn how Singapore uses smart technology, planning excellence, and sustainable practices to shape the future of mobility.

EXCURSIONS:

Singapore City Tour: E Discover Singapore’s vibrant culture, modern skyline, and iconic landmarks as you explore the heart of this global hub.
Marina Bay Sands: Experience the architectural wonder of Marina Bay Sands, known for its luxury, innovation, and breathtaking city views.
Merlion Park: Visit Singapore's most iconic symbol - the Merlion - and enjoy scenic waterfront views rich with cultural significance.
Gardens by the Bay: Step into a world of futuristic nature with the Supertree Grove, Cloud Forest, and the stunning indoor waterfalls.
Sentosa Island: Enjoy a blend of adventure and leisure at Singapore’s most exciting island destination, filled with beaches, attractions, and entertainment.
Wings of Time Show: End your day with a spectacular multimedia show that blends lights, music, water, and storytelling in perfect harmony.

BBA (DIGITAL MARKETING & E-COMMERCE) WITH COMPREHENSIVE JOB PLACEMENT PROGRAM

With over three decades of excellence, ITM Business School blends a rich alumni network and deep industry ties to offer unparalleled placement prospects.

Each year, more than 400+ companies actively seek talent from our campus. Students are consistently placed in some of the top companies. We attribute this success to:

𝒊CONNECT INDUSTRY CONNECT

Central to the ITM Business School is 𝒊Connect, or 'Industry Connect'. Recognizing that textbook learning alone falls short in preparing students for real-world challenges, our programs integrate industry connections at every turn.

Over the course of the program, as students earn their degrees and build lasting memories, the emphasis on honing practical skills remains paramount.

The 𝒊Connect initiative ensures a seamless transition to the professional realm, empowering students to pursue their career aspirations with confidence.

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20+ Professional Certifications

At ITM Business School, we offer over 20 professional certifications across various specializations, giving our students valuable, industry-relevant credentials that are crucial for career advancement.

These certifications are integrated into our curriculum at no extra cost, ensuring that students are fully prepared to excel in their chosen fields as they step into the industry.

By providing access to high-value certifications aligned with specific specializations, we enhance the employability and readiness of our graduates, empowering them to effectively meet the ever-changing demands of the professional world.

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PERSONAL PROFESSIONAL DEVELOPMENT: TALEWIND

At ITM Business School, we recognise that "knowing" is not enough. It is important that students are able to confidently showcase their skills when they step out in the real world. This is why we have an in-house initiative called TALEWIND dedicated to the personal professional development of the students.

Under the guidance of experienced faculty, students are required to undergo 300+ hours of rigorous soft skills training - from communication skills to corporate dressing and presentation skills, students undergo a personal transformation that comes in extremely useful at the interview stage of placements.

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