Understanding strategic positioning with hotel management course in Mumbai
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3 January 2018 - 12:56, by , in blog, IHM, ITM Institute, Comments off

There are so many hotels and customers are somehow drawn to a particular property, why does this happen? Have you ever given thought to why rooms are named differently at eminent hotels? Learn all about strategic positioning of hotels by communicating key strategies with the use of room names when you opt for hotel management course in Mumbai.

The idea is to make revenue for the hotel and meet the customers expectations with the positioning element of names for rooms. Hotel management course in Mumbai equips you with the knowledge as to how you can utilize this tool for making profits for the hotel. Most students would not pay heed to naming the rooms as a strategic marketing opportunity however hotel management course in Mumbai would lead you to bring up innovative methods to capture the interest of prospective customers.


Captivating customers with hotel management course in Mumbai


The key to successfully running a hotel is catering to the needs to of the customer perfectly. Since it is a service industry you need to pay heed to the needs and expectations of the prospective customers before they have set foot in the hotel. As a student of hotel management course in Mumbai you would be expected to enlist a number of ways to captivate the interest of proposed customers.

A few of the strategies covered around hotel management course in Mumbai for marketing it to the target audience are:

Naming the rooms according to categories:
Rather than keeping the name standard room and double bed room you can optimize on the name by specifying the location of the room such as ‘pool view room’ or ‘superior luxury room or something’ innovative such as ‘beach by the room’. This would intrigue the customer and give them a clear picture about the location of the room. They can easily comprehend why the tariff of the room differs from that of a standard room.


Advertising about the hotel strategically:
Hotel management course in Mumbai elaborate on giving customers a clear perspective about the services and amenities available at the property. The highlight should be about how customers can enjoy the amenities of the hotel away from their home and get a spellbinding experience. Make them believe that the services your hotel industry provides is extraordinary and no other hotelier provides it at the price point you are giving to them.


Make optimum use of the menu:
Putting several choices in the menu would be good because people tend to flip through pages even if they have pre decided their food menu. Hotel management course in Mumbai emphasizes on the importance of providing customers with options so that it satiates their desire that the hotel is equipped to serve a battalion of people if needed. More the choices the more people would be willing to pay for specialized dishes.

In purview of the strategies listed above it is eminent to enrol for the best hotel management course in Mumbai and understand how managers can market their product better.