D Kavya
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7 September 2016 - 10:50, by , in , Comments off

Brand Awareness and Positioning of Different Brands

The internship experience gained at TBWA during the period May, June 2012 was knowledge-enriching.

  • In the project, Market Study had been undertaken, the efforts of which were taken for Style Spa, Amrutanjan and Pril Brands. A systematic as well as well-designed approach had been adopted while conducting the research about market characteristics.
  • The project had been undertaken to evaluate and understand brand awareness and positioning for multiple brands among consumers.
  • Also the marketing efforts of the top 5 respective competing brands and the expectations or wants of consumers of those brands were studied.

 

The overall activities done were,

  • Ascertaining the brand positioning of Style Spa Furniture brand preparing
  • Respective questionnaires.
  • Presentations of the questionnaire.
  • Store visit and reports of the store visit

 

The whole internship has given exposure and fun-filled experience. The report prepared on internship contains the whole experience compressed. The internship helped in gaining much more confidence, sharpening communication skills and overall development.