Prabhat Dairy, Turbhe Industrial Visit
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21 February 2018 - 13:14, by , in blog, ITM Institute, PGDM, Comments off

On 17th February 2018, Saturday, students of Marketing 2017-19 batch visited the Prabhat Dairy facility at MIDC Turbhe, accompanied with Prof.Prachi Gupta and Prof.Bhupendra Mishra. Mr. Tanmay Parikh, Assistant General Manager- HR and his team briefed us about the company in a nutshell.

At the Prabhat Dairy facility two of the main products were being processed and packaged – milk and curd. Prabhat Dairy caters to many brands for processed and packaged milk and curd at the Turbhe facility . The brands include and are not limited to Prabhat Dairy, Britannia, Mother Dairy , Warana . The MIDC Turbhe facility previously had a unit for packaging of Mother Dairy ice creams that has been shifted to a different location.

The students got an opportunity to see the packaging of milk and the process of incubation, packaging and cold storage of Britannia curd in different packs and sizes. Prabhat Dairy is soon to launch their own brand of ice creams in the market. The students got a preview of the ice cream to be launched.

The visit gave an insight to the actual working of an industry and how different industries collaborate and co-exist despite of neck to neck competition.