The ‘EXPERT TALK’ series #1

Marketing and Product strategy through an activity 

With a demonstrated expertise of over 7 years in Product and marketing strategies, Mr Nihit shared his marketing wisdom with the 6 marketing sections of 2020-2022 batch.  Nihit, product and strategy manager with Sportz Village, vividly explained how 4 Ps (Product, Price, Place, Promotion) and STP (Segmentation, Targeting, Positioning) need to be structured in such a way that adoption or implementation would become easy.  The speaker also spoke on an activity launched  by Sportz with their application-based quiz competition named, “Beat me if you can”, which made the participants explore different dimensions of Marketing and win prizes too.  The open house session showed the active participation of the batches with a keen interest in knowing various aspects to understand the core elements of marketing deeply. 

The attendees got their genuine doubts about the various marketing and product strategies and their success factors clarified from the speaker who presented an elaborate view of typical marketing and understanding the customer preferences.