Many industry sectors have realized the importance of business analytics as it can offer business solutions and help them differentiate between customers, investors and regulators. Business analytics uses data science to gain insights and drive business planning.
More and more companies are adopting analytics in their processes and due to this there is a huge global and domestic demand for business analytics professionals. A PGDM in business analytics is the answer to the industry’s demand for skilled professionals.
ITM Institute is one of the institutes offering this program. The program is a two-year full-time program. The program offers in-depth knowledge to the candidates about the advanced tools and techniques that can be used while making a business decision.
On completing this program the candidates will become business professionals with a speciality in business analytics.
What does the PGDM in business analytics teach?
The syllabus is designed to teach the candidates to facets of management in marketing, finance and human resources with strong business analytics skills.
The program helps the candidates to gain knowledge about management principles and techniques in the field of marketing, finance, quantitative analysis and entrepreneurship. The program also teaches the candidates adaptive thinking which is applicable in the management domain.
The candidates learn special skills required in the application of business analytics in the field of management. The candidates get the updates and key developments in this field through industry experts.
The program is designed to give a clear understanding of the following:
- Understanding basic management concepts in the field of marketing, finance and entrepreneurship.
- Attaining the special skill sets for applying analytics in the management areas.
Admission to the program
The eligibility is graduates in engineering, mathematics, statistics, commerce discipline with a minimum of 60% or an equivalent CGPA from a recognized university.
The candidate has to clear the qualifying admission test based on basic statistics and a personal interview.
After completing the program in business analytics the candidates can find entry-level (0-3 years experience) job posts of junior data management analyst. The salary can range from INR 3,00,000 to INR 5,50,000.
If the candidate has 3 - 5 years of experience then the job post would be senior data management analyst. The salary range can range from INR 5,50,000 to INR 11,00,000.
If the candidate has 5+ years of experience then the job post would be senior manage analytics. The salary range can be INR 11,00,000+.