You’ve probably heard a hundred times that Search Engine Optimization (SEO) is a vital digital marketing tool. Every business and services websites need SEO to keep their position in the google or other search engine. It is SEO’s responsibilities to keep website as front runner in search engines. To give more insights and a detailed information about SEO, ITM B School organised a guest lecture on Digital Marketing Ignition with Search Engine Optimization by Ms.
Shweta Choudhary on 18 July 2020.
Ms. Shweta Choudhary gave very insightful session. She gave a detailed view of digital marketing and explained various parameters linked to it like social media marketing, digital marketing and various other aspects. She explained Search Engine Optimization which is a software system that is designed to carry out web search in a systematic way for particular information specified in a textual web search query. She explained SEO by giving example of Google (over 75% of search market share), YouTube, Amazon, Facebook and Baidu (Dominant in China). Got a clear picture of benefits of SEO that helps the organizations to increase conversion and get market leadership. Optimizing rank in SERP by using keywords wherein, Google uses algorithm to provide best website in the results. We also got a gist about the process of search engine which includes crawling of webpages, analyse web content and ranking algorithms. Search Engine Rating is done on keywords, website structure and the sitemap. We also got to know about on page optimization where keyword density, keyword funnel and AIDA model plays a major role. The Google results consist of paid results and organic results. The paid one comes under Search Engine Marketing. The result page also displays the knowledge graph and various other information. Gave examples to obtain quality results rather than quantity results to reach out to niche market. Summing all the points, the expert session gave insights with practical examples which will be helpful in our further studies and future career opportunities.