DIGIMARCO SERIES – SESSION #4 Business Transformation Through Digitalization By Adjunct Prof. M D Agarwal

On August 21, 2020, The department of Digital Marketing & Transformation organized a webinar on “Business Transformation Through Digitalization” which was addressed by Mr. M.D. Agarwal, Adjunct Professor at SJMOM, IIT Bombay & NITIE, Mumbai. 

He gave great insight into the introduction about Digital Marketing and ripples, waves of digital transformation. He also shared the carrier perspective and his personal experience. He talked about How digitalization can improve efficiency through a combination of technologies as well as two face of internet and Indian Telecom Service. He also discussed the rethinking the purchasing funnel. 

The session was joined by our HOD Kalpana Kumaran, Prof. Megha Halyalkar, and our Digital Marketing Team. There was healthy discussion regarding technologies and digital transformation. The session was ended with great Q&A which was well answered by speaker.