Report on Inaugural ceremony of Business Choupal 9.0

Successively for the ninth year the department of marketing has organised its sales simulation activity called business chaupal 9.0 for PGDM marketing students of 2019-21 batch under the guidance of Dr Arpita Pandey, Professor Sagar Thareja and Professor Prashant.

The inauguration ceremony was held on 10th December where people from industry were invited to address the students. The event took place in the big auditorium and it was attended by Assistant director of ITM Dr. Veni Nair, HOD marketing Professor Prachi Gupta, faculties of marketing department and all the students of M1, M2,M3, M4 and M5 batches. Chief Guest for the day were CEO of Halios cart Mr. R Viswanathan, Chief Marketing Officer Mr. Sudarshan karweer, the directors of Microlan IT services Private Limited Mr. Lalit prajapati and Mr. Sachin Godage. The dignitaries from Halios cart addressed the students and talked about their company strategies, sales history, customer base which gave the students a brief about how a startup strategies the marketing and sales of their product.

The event was divided into two segment. In the first segment the inauguration ceremony took place. The students actively participated in the ceremony. A skit was conducted by our creative heads on what are the challenges faced by a salesperson and how to close the deals, the skit connected well with the audience.
In the second segment the directors of Microlane IT service Private limited took a session of the marketing students in two slots. In the first slot M1, M2, M3 students were taught how to operate the existing business choupal website. In the second slot M4 and M5 were taught the same. The session was conducted with a holistic approach, and students were given proper guidance and practical knowledge to get familiar with the website.

The event concluded well with students filled with enthusiasm and passion towards making business chaupal a successful one.