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14 August 2017 - 12:29, by , in blog, PGDM, Comments off

After days of planning and preparation – and an insanely stressful event day – the last thing you want to think about is more work. But there are lots of great reasons to take the time to put together post – event content (after you’ve had a hard earned cup of coffee, of course)

This is all about the launch of our Retail and Marketing Management (RMM) Forum. It all started with our discussion with our HOD telling us that we will be launching our very own RMM Forum and we can be as creative as possible. The moment we were told about this and before even our HOD could even finish explaining the event to us, we started discussing the ideas about how creative the event can be. And that is how we came up with the name for our Forum ‘BARCODE’.

The whole purpose of this event was learning more about the Retail world as we will be soon there facing the reality. Our Chief Guest for the day, Mr. Kedar Nimkar –General Manager – Reliance Retail also gave us the various insights on how actually the retail world works. His insights were very informative and an eye-opener. After this we all see retail world in a different light. Even our Alum, Mr. Rahul Argal, Category Manager – Reliance Retail, shared his experiences and what we can expect from the corporate world.

The launch started with a Welcome Dance by my classmate. Then the guests were welcomed with a sapling. There was a Fashion walk conducted by all the students of the RMM 2017-19 Batch where all the students wore a sash of different retailing brands and gave a uniqueness to the launch. The Banner Opening was also in a different fashion i.e. bowling the bottles down with a ball and revealing the banner.

We also launched our E-Bulletin that day which we named as ‘O2’ (Offline to Online and Online to Offline). As said by Dr. Lakshmi Mohan Ma’am, Director and Campus Head at ITM Kharghar and I quote “O2 is a great theme for our E-Bulletin as it conveys ‘Convenience Closeby’ – Be it online or offline, customers’ comfort that matters”. This E-Bulletin will have the latest retail trends which will open up volumes of ‘gyaan’. This E-Bulletin is edited by the students, for the students. Even Articles on various topics will be the viewpoint of the students. There will even be Book Reviews done by the students.

Then the event was followed by the Chief Guest’s and our Alum’s insights. Then there was vote of thanks given by our professor Shatabdi Ma’am. As far as the post-event work is concerned, the students also cleaned the auditorium.

I would like to close this by quoting Ted Rubin, “A brand is what a business does, reputation is what people remember.”