GUEST- MR. AYUSH KUMAR ( PR-CONSULTANT, VIACOM 18 Media Pvt.Ltd.)
The marketing department of ITM conducted a guest lecture on “Scope of Digital Marketing and importance of Public Relations in Media and Entertainment sector” for PGDM students. The session was very interactive and it held the interest of the students till the end. Mr. Ayush Kumar told us about the scope of digital marketing. He shared his experiences which gave us a much broader outlook about the topic. The session ended with valuable guidelines with respect to content writing and efficient functioning of the PR team.