Guest Lecture on Measurement and Metrics
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27 June 2019 - 11:33, by , in blog, ITM Institute, PGDM, Comments off

Resource Person:
Prof. Rajnish Tuli, Faculty and Consultant, National University of Singapore
Date: 21st June 2019
Attendees: HR Batch 2019-21 along with Dr. Snigdharani Mishra, Prof. Preeti Narendra, Dr. Tanvi Rana and Dr. Sonal Jauhari

About the speaker:

  • 15 years of experience in marketing insights and analytics, with special focus on consumer, retailing, brand research and policy development and evaluation. Expertise to integrate data from multiple sources.
  • Extensively worked on segmentation, brand positioning, ROI, Communication, portfolio optimization domain and policy development and evaluation.
  • Expertise in application of advanced statistical techniques such as Regression, Correlation, Factor Analysis, Clustering, Path Modelling, Pricing and trade-off techniques.
  • Prior experience of working with media and consulting firms like MediaCorp (Head of Marketing Science), Kantar Millward Brown (Lead Marketing Science SEA), McKinsey and MART (Rural Marketing).
  • Fellow Program in Management (Equiv. PhD) in marketing and also co-authored a textbook on ‘Retail Management’ published by Oxford University Press. Published work in reputed journals in brand, retail and rural space.
  • Visiting faculty at IIMs, IITs, XLRI and S.P. Jain Management Institute

About the Session:
Prof. Rajnish Tuli, Faculty and Consultant, National University of Singapore addressed the fresh Batch (2019-21) of Department of HR on “Measurement and Metrics”. He emphasized on the knowledge & importance of metrics for an HR. The HR manager must have knowledge of all the domains and should be able to interpret the data of all types.

With the help of a case study he explained the overall flow of decision making with by using the available data. He focused on not only understanding the data but also interpretation of the data in the most attractive manner. As an HR professional one is required to utilize the data from all the domains of the business to arrive at a conclusive decision.

Further he emphasized on setting a right tool for measuring various issues and problems. Without a proper measurement technique, the HR manager is clueless about the problematic area. He concluded the session by saying that “Don’t be an HR reporter, be an HR decision maker”. The Session was very insightful for the students.