The Retail Management and Marketing (RMM) department of ITM Business School, kharghar had organised lecture on ‘Insights of Retail Industry’ for the students of PGDM-RMM on July 29,2017. Prof. Shatabdi Das introduced the speaker Mr. Bhavin Shah to the participants. Mr. Bhavin Shah is presently working as senior executive with the Tata group company’s Infinity retail.
Mr. Bhavin talked about advertising prospect both in the rural as well as urban markets with respect to retail industry. He discussed rural marketing by giving example of HUL’s strategy of establishing ‘Wheel’ in the Indian rural market and thus doubling its market share.
Mr. Bhavin also gave his insights about current trends in marketing i.e. the use of GIFs, QR Code, and animated videos. He also shared the process of making these with the participants.He talked about the customer buying behaviour. ‘Don’t sell the feature, sell the solution’ was the mantra provided by him to the participants.He gave insights about his job profile and his experience in the industry. This was followed by open discussion where participants asked him their doubts related to industry. Prof. Shatabdi Das thanked Mr. bhavin and provided him with token of appreciation.The guest lecture was attended by the RMM batch with huge enthusiasm.