Digital Marketing workshop
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30 January 2019 - 15:34, by , in blog, ITM Institute, PGDM, Comments off

Digital Marketing workshop:
On January 19th ,2019, Department of Digital Marketing & Transformation organized a workshop on Digital Marketing Trends at ITM Business School, Kharghar. The workshop was conducted to enlighten about the latest trends of Digital Marketing & to learn and identify career opportunities in the field of Digital Marketing. It was attended by over 150+ students from different colleges, majority of them were final year undergraduates.

Key Speakers:

Mr. Nitin Gurumukhani:
Online Marketing Manager at People Interactive
Mr. Nitin Gurumukhani is experienced in Keyword Research & Analysis, Website Ranking, Website Optimization and Google Analytics. He had worked in various SEO & search Engine Marketing related activities, managing Social Media, Website enhancement, On Page Optimization and many more

Mr. Abhay Mokal:
Marketing Manager, Vertoz
Mr.Abhay Mokal believes in keeping the marketing strategies more focused towards the customer rather than on sales. He holds a Diploma in Advertising & PR from Welingkar Institute of Management. He has over 7 years of experience in Advertising, Digital Marketing, Social Media Management & SEM, SEO Marketing activities. He is also a guest faculty for the marketing department at ITM Kharghar.


The workshop was attended by the students from various colleges of Navi Mumbai & Mumbai along with ITM Social Media Team & IT & Analytics Department. Sarit Prava Das, Dean -Academics, ITM Business School, Kharghar gave the welcoming speech and emphasized that there is a demand for digital in the market and this demand is driving every sector towards the world of clicks & likes.

Prof. Kalpana S Kumaran (HOD, IT & Analytics, ITM Business School, Kharghar) gave the opening speech and welcomed all the guests. She encouraged on acquiring new skills and opportunity in Digital Platforms.
The welcome speech was followed by the presentation of Mr. Abhay Mokal (Marketing Manager, Vertoz). He explained the ever-changing world of Digital Marketing and the opportunity to discover, learn & choose the best for a business. He believes that the business world would be fully on the digital platform in the upcoming years.

Topics covered by Mr. Abhay Mokal:

•Trackable Digital Footprint
•Indian overview
•World’s Digital Population (India ranked 2nd)
•Potential of India
•Indian Digital Population
•Tier 2,3 cities internet penetration
•Ecommerce Sale
•Digital Marketing as expenditure vs others
•Career Opportunity
•Pragmatic Marketing

A Brief session was taken by Sai Krishna (who is also a part of Digital Media Lab at ITM) on tools to monitor Traffic, Ranking, Paid & Organic search for a website. He demonstrated Similar web, a site to monitor any websites digital performance. The guests were given a hand on experience.

After this a brainstorming session was conducted by Prof. Sudipto along with Mr. Abhay Mokal on the practical implementation of keywords. How they are used and how they drive the search session. The activity was interactive, and the students responded with many creative ideas.

The activity was followed by the presentation of our next guest lecture, Mr.Nitin Gurumukhani( Online Marketing Manager, People Interactive). He explained the importance of Timing, Knowledge, Commitment & Consistency in today’s world, various scenarios in today’s social media world & opportunities in the Digital World.

Topics covered by Mr. Nitin Gurumukhani:

•Online Customer Belief
•Digital Marketing Channels
•SEO Key Concepts: Content, Authority
•Factors Influencing in Digital Marketing
•Content Marketing
•Search Engine Marketing
•Display Advertising
•Social Media Marketing
•Email Marketing
•Digital Marketing Tools

The workshop was coordinated by Prof. Yogita Rawat & Prof. Pushpendu Rakshit along with the students of ITM Social Media & IT & Analytics Department of 18-20 batch.
The workshop was sponsored by:
•Manjari Real Estate Management Services Pvt Ltd
•Cone Culture
•Taroo Foods
•Comfort Curries

Participants from following 24 colleges from Mumbai & Navi Mumbai participated in the event :
•Allana institute of Management Studies
•Bharati Vidyapeeth college of engineering
•Ckt collage panvel
•D. Y. Patil school of management
•Evolve Business School
•Father Agnel Management College
•Fr. C. Rodriguez Institute of Management Studies
•Karmaveer Baburao Patil College, Vashi
•KLE college
•Mithibai college
•NCRD’s Sterling Institute of Management Studies
•Padmabhushan vasantdada Patil pratishtan college of engineering
•S.D.V college
•Saraswati College of Engineering
•School of Biotechnology, D.Y.Patil University, Navi Mumbai
•Sree Narayan guru college
•Terna Engineering College
•Tolani College of Commerce
•Vidyalankar school of information technology
•Vivekanand Education society’s Institute of Technology
•Xavier institute of engineering, Mahim