Defining BA in visual communications
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30 April 2018 - 14:38, by , in PGDM, Comments off

If you were on a trip abroad and did not know the local language how would you communicate with others or find any place for tourism. Asking directions would do no good as you don’t understand the local dialect. It would mislead you more and make you regret your decision for coming to an unknown region. Thus, you would have to rely on landmarks, maps, pictures or familiar signs. This is exactly what visual communication is all about.

The course of BA in visual communication is transmitting communication through visual representation by using symbols or pictures. This is one of the most reliable form of communication that people all over the world understand. You can draw a taxi and show it to a local person for asking how to procure one but saying the word “taxi” would be of no use. The local people may not understand the meaning of the word or your accent may confuse them. In ancient history only pictorial form was used for communicating especially symbols used in Egyptian form. The degree of Bachelor of Arts in Visual Communications is undertaken by students who are interested in making their career in the field of visual representation such as graphic designing, animation, typography, advertising or industrial designing.

Learning different perspective with BA in visual communications

The interpretation of images may be subjective or objective. Some symbols have a universal meaning whereas others depend on the creativity of a designer. The different types of perspectives as presented by Paul Martin Lester are:

  • Personal perspective: The personal response that people might have based on their perception may be influenced by social or economic factors. The values and perception may vary from one individual to another. The image may be viewed by other people differently.
  • Technical perspective: The effect of the image may be influenced by technical factors such as light, position and presentation of the image. In reality the thing or person may not look as good as in the picture.
  • Cultural perspective: Using imagery of heroes related to the region or a particular country is affected by cultural perspective. The portrayal of courage may be represented in different manner as culture may affect the presentation of the image. Some countries may choose to portray it through celebrities while others may show courage through socio economic conditions of a particular region.

Thus images can be represented in different manner and if you want to make a career by enrolling in degree course in Visual Communication, you need to be technically sound and have an aesthetic sense.