Concepts of mobile marketing with digital marketing institute
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16 January 2018 - 11:58, by , in blog, EEC, ITM Institute, Comments off

Mobile marketing is one of the most popular form of promoting your brand these days. As it is a key medium for people across the country and is responsible for driving most of the traffic to our website, we must consider the benefits of such type of advertising for promoting company and its products or services. For learning about this medium in detail you can enroll into digital marketing institute.


The digital marketing institute would be able to enhance your knowledge about mobile marketing concepts and make you adept at analyzing every tool to ascertain the valuation of campaigns and whether it is successful or not. Digital marketing institute around the globe have emphasized on the usage of mobile marketing as there has been a shift in the paradigm of advertising. Most consumers today make use of their tablets, smartphones and mobiles in order to access information therefore marketers should make use of this channel for promoting their products and brands on this platform.


Understanding KPI of mobile marketing with digital marketing institute

KPI is the abbreviated form of Key Performance Indicators. Like every other marketing campaign, measuring KPI for mobile marketing is essential for success measure. Digital marketing institute would be able to layout different spectrum which can be used for analyzing KPI of a campaign initiated on the web or on mobile platform.

A brief strategy outlined by digital marketing institute for creating a successful mobile marketing campaign is based on the following principles:

  • High engagement: The potential to make a campaign successful lies in creating an engaging platform that is relevant to your target audience. Make sure that that website design is mobile friendly and the content has been designed keeping in mind the aesthetics as well as the SEO relevancy. In order to gain engagement one must have engaging content on the website, this content should be mobile friendly and cater to potential customers who are searching for information about your industry.
  • Acquisitions: In case of email marketing through mobile you should ensure that the lead generation page is optimized and works perfecting in sync with the mobile platform. Make sure that the call to action button is visible and well placed. These buttons should be big enough to be noticed and should facilitate clicks.
  • Customer help: Customer help is an important element to every marketing so make sure that the helpline number, email or social pages are within visibility of a potential customer on smartphones.