A Communication Planning Workshop was conducted by the Marketing Department of ITM Kharghar on 19th Jan 2019, where Mr. Prasad Venkatraman, Creative Director of Mullen   Lintas Group addressed 58 students of the Marketing Department about how to “effectively communicate” a brand to an audience. His knowledge was driven from vital insights, wherein he let the students know that it’s not about WHAT you want to communicate, but HOW you portray what you want to communicate. Channelizing information, rather than cramming it up can deliver more results than you think.

He emphasized on the importance of Setting the context for any conversations. He also stressed on OBSERVING things in their natural environment and then deriving key insights. The entire workshop was driven with a lot of activities and interaction with students.