16 January 2018 - 12:24,
by ITM Group of Institutions
, ITM Institute
, Comments off
The ultimate goal of every organization is to create engagement and increase conversions for their website. This can only be possible by enhancing user experience of your target audience. The aim is genuinely create interest of the user for your website and thereby convert them to leads. Under short term courses in digital marketing you would be able to gain knowledge and tactics which can make your website user friendly which would then result to increased conversion rate.
How does short term courses in digital marketing enhance user experience?
The key for enhancing user experience are covered in detail under short term courses in digital marketing and these are:
- Speed of website: The speed of loading website and its pages should not be much. It is said that human beings do not have so much patience waiting for websites to load when they can get the same information elsewhere. Short term courses in digital marketing outline how keeping the website size for desktop to a maximum of 4.14 MB and for mobile 1.5 MB can enhance the speed of the website. It would be must faster as compared to a heavy website which would thereby diminish user experience.
- Keyword implementation: The right target audience would be drawn to your website if you implement the right keywords on the content of your pages. These keywords should be rated high on search engines and should be implemented for link building through SEO activities. You can use brand keywords or generic keywords for driving customers to your website. Short term courses in digital marketing help to alleviate the visibility by teaching you all about strategic keyword implementation and link building activities.
- Landing page: PPC and CPC campaigns success depends on the landing pages. Your bidding price for such paid promotion activities online is also dependent on landing pages. Short term courses in digital marketing help outline how landing pages should be made and how they should be able to drive the traffic towards call to action and making conversions of them.
- Navigation, content and design: The layout of the website, the color coding, the placement of text, graphics and insertion of call to action buttons are important for enhancing user experience. If your website is easy to navigate, content is interesting and relevant and the design is alluring of the website then your user experience would be extremely good. Short term courses in digital marketing emphasizes on all these elements for enhancing the user experience.