Briefs us about Decathlon Sports India and Change in Marketing Era.
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10 October 2018 - 10:46, by , in blog, ITM Institute, PGDM, Comments off

A guest lecture was organized on 21st September,2018 (Friday) at 10:30 am, for Operations and Supply chain management and Marketing Students, 2018-20 batch. The speaker for this session was
Mr. Swarup Sukumaran.
Introduction of Mr. Swarup Sukumaran

Mr. Swarup Sukumaran is currently working as Store leader in Decathlon Sports India. He had previously worked for Zoaa Designs in the department of project management. Before Zoaa Designs he had worked in Super Middle east Marketing India Pvt. Ltd.

The session started with the introduction of Mr. Swarup Sukumaran. In the session, Swarup sir started his discussion with general question how the products and marketing strategy are changing from past decades. He told us how Decathlon is working for its products and marketing strategy and services. He discussed the real time scenarios, constraints and opportunities for us with the help of an example of Nokia mobile phones. He also quoted how the automation and digitalization is now taking over the humans and we as freshers are in danger in regarding jobs and opportunities. He used many examples to explain us the same.

Then he discussed about the Decathlon Sports India its past and its present. Sir told us the mission of Decathlon Sports that is to make sport affordable and accessible to as many as possible. He also told us that Decathlon is working on flat hierarchy system. There are Four levels in their organization they are as follows:

  • 1. CEO
  • 2. Country Head
  • 3. Store leader
  • 4. Team

Sir also told us that in Decathlon there is no HR for Recruitment of new employees to the organization. The Recruitment is done by Store leaders.

He discussed with us the Recruitment process for Decathlon. It consists of two rounds

  • I. The first round is an Activity which is related to Sports.
  • II. The second and the final round is Personal Interview.

Sir ended his lecture by welcoming questions from students end and answered it with good examples.

Mr. Swarup used lots of examples of with real world which the students could connect easily. The session was very interactive, informative, and students were happy to have him as the guest speaker.

Now, these are some glances to frame.