Brand Summit: Anecdotes from Masters
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5 March 2018 - 17:49, by , in blog, ITM Institute, PGDM, Comments off

The Brand Summit was organised on 10th Feb’18 at Taj Lands End where Brand Veterans shared their Brand stories, which was attended by 148 delegates. The event began with a welcome address and gist by Dr Lakshmi Mohan. Prof RSS Mani excellently depicted the ITM Brand story with superb anecdotes for which one of the Brand speakers , Mahesh Krishnamurthy, MD of RGP , a division of Deloitte & Touche appreciated saying“ITM’s story was a great one, and gave us unique insights into the founding of ITM”


It was a proud moment to hear the rags to riches story of Thyrocare’s Founder Dr. Velumani . He captivated the audience with his spell bound humour and amazing facts about his success that left the audience with great learnings. Vrunda , one of the delegate wrote to us
“The Brand Summit was a “Life Time Experience.” Thanks a lot for bringing in such a great awakening…it helped me in taking one of the biggest decision of my life”.

 Mr Jagdeep Kapoor , the Brand Guru talked about those small wonders that can build brands. Mr. Ramesh Iyer , VC & MD of Mahindra Finance enraptured the audience with his Mahindra growth story . Mr Piramal , MD of VIP Industries gave insight about the market share his company holds and how innovation connecting to the need of the customer enabled the brand to grow. Kunal Jeswani ,CEO of Ogilvy & Mather India  very beautifully said “if a door is closed, knock on it. You have nothing to lose. And always remember that People coming together always makes for a powerful story”. Atul Churamani , MD Turnkey Music and Publishing , of Sa re ga ma fame said that he built brands through his association,by making a difference and sheer persistence. Niteen Bhagwat , Executive Director & CEO of Asterii Analytics who has worked on biggest brands like Birla White, Blue Star, Club Mahindra, Henkel, L’Oreal, Mahindra, Nivea, Oreo, Santoor, SBI, Scorpio, Sundrop, TCS, UltraTech, Voltas, Wipro etc was a delight to hear. Praveen Tyagi, MD of PACE spoke about how education helped him build a brand . The whole show was exquisitely anchored by Vijay Chand, Marketing Head- Asia Pacific of Thomson Reuters .

The conveners of the Brand Summit was Dr. Deepa Nair. The event had great support from the whole ITM Team.

We had great reviews from the Speakers and Delegates. Mr. Ramesh Iyer , VC& MD said , “Compliments to ITM Business School and  team for putting together a high powered Conference and great show. Well organised & well represented!”

Mr. Murthy, CFO of Madison said, “Superb event …Excellent line up of speakers and every minute was so absorbing. Meticulously planned. Can clearly see the effort and commitment that has gone into the show. Some of the stories were inspirational even to me and the lessons will be carried for along time”.