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As a fresh graduate with a Bachelor’s degree, you may be on the lookout for the best professional course that gives your career a head start. And, you may be planning to do a PGDM like many other students in your situation. But what specialisation are you going to choose? This is a very important question because what you choose today can change your career choices forever.
In this blog post, we are going to discuss the best digital marketing course available and how PGDM in Digital Marketing is placed in the emerging employment scenario. We will also discuss digital marketing course syllabus.
Is it that you are suddenly hearing a lot about digital marketing? Marketing, Finance, HR, and International Business have been around ever since business management education began. But internet marketing, online marketing or digital marketing is the hot new thing that refuses to fade away from discussions among students and career counsellors.
For you, too, it’s not hard to see how internet marketing has completely transformed the way people are shopping today or retailers are selling their products. You must have seen many mortar and bricks stores going out of business in the last few years. As the covid-19 pandemic lets us in in a new era where social distancing is going to be the norm, online marketing gets the final push to become the mainstream.
So, are you feeling lured into making a career in digital marketing? If your answer is yes, you should feel proud that you have chosen a career that’s not quite off the beaten track, but it is certainly one of the most happening things right now.
What is Digital Marketing?
As you buy things from online stores such as Amazon, you may have some ideas about digital marketing. There are millions of e-commerce websites selling all kinds of products from grocery items to fashion products, wines, sofas, electronics, cars, and whatnot. But all these online stores don’t get the same traction as for example, Facebook, Amazon, or a college website such as ITM Group of Institutions. Facebook sells ad space, amazon sells virtually everything under the sun, and an educational institution tries to market its academic programs. We have already said there are millions of online stores and their number is increasing at a hefty rate every day.
A digital marketer can help these companies increase the traffic of visitors to their respective sites, which would eventually end up in conversions. As a digital marketer, you are equipped with the right set of knowledge, skills, and tools to make this happen. There is little doubt that a well-qualified digital marketing professional is going to be in demand for a long time.
What Do You Study in Digital Marketing?
There are many PGDM in digital marketing colleges where you can enroll for a career in this trend-setting profession.
As a beginner, you may have many doubts and concerns about the Digital Marketing courseware and whether you can do it comfortably or not. We would like to assure you that it’s super easy to complete a digital marketing program as it is something that you have already been doing in some measure with your smartphone day in and day out. All you need is a structured understanding of how online marketing works and an exposure to new tools that makes your digital interface easier and more effective.
However, to make sure that you don’t form the impression that studying digital marketing is as huge as Amazon or Facebook, we must tell you that there are very few things to be studied in digital marketing and they haven’t changed much since the early days of online marketing.
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Email Marketing
- Content Marketing
- Affiliate Marketing
These tools have been around ever since digital marketing came into existence. However, over the past decades many interesting developments and effective solutions have come to the fore. This makes digital marketing both bigger in scope and interesting to know and practise. For example, the idea of SEO has changed dramatically over the years from being represented by keywords to original, useful, and interesting content. Google has changed its algorithm to factor in videos, images, and listening features in its search option. The point we are trying to make is that the digital marketing space is highly dynamic and that makes it so much interesting to study and master.
PGDM in Digital Marketing
For a head start in your digital marketing career, a PGDM in Digital Marketing can be extremely helpful. It offers a systematic study of the entire gamut of knowledge and skills required to be successful in online marketing. There are different new tools for keyword research and analytics. Then, there are sales funnels and growth hacking strategies. And, there are more. Only a high-quality business school can teach and train you in all of these important tools under their PGDM in Digital Marketing program.
Which is the Best Digital Marketing Program
ITM Business School’s PGDM in Digital Marketing and Transformation is one of the top digital marketing institutes. The institute draws on its vast pool of resources in terms of faculty, physical infrastructure, and industry interface. It offers industry-relevant academic programs at affordable prices. ITM also has a number of scholarships to be picked by deserving and early-bird students. A good quality digital marketing course institute, a well-calibrated digital marketing syllabus is very important and ITM Business School promises this. So, hurry up and get in touch with our admission counselors today.