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Business management is one of the most popular career choices for young graduates. For most students seeking a career as management professionals, it’s the PGDM course that helps them meet their aspirations. PGDBM stands for Post Graduate Diploma in Business Management.
A standard PGDBM course is a 2-year full-time academic program. It aims to equip the students with all the relevant knowledge and skills required to run and manage different departments of large and medium-sized businesses. So, PGDBM students are taught basic management principles spanning all departments of a business organization. These include marketing, finance, accounting, human resources, operations management, supply chain management, and more. A good PGDBM program would also teach you about the changing business realities and trends. For example, these may include digital marketing, business analytics, IoT, e-commerce, SEO, and so on.
To equip the students with cutting-edge management competencies, a PGDBM program will also include advanced management principles, techniques, and tools. For these, they employ various coursewares and keep revising, improvising, and updating them.
However, you should not think that a PGDBM program is all academic and theory-based. It includes a great deal of practical knowledge. To this end, any business management program would always have an elaborate industry interface and a mandatory internship. Most PGDBM programs from reputed institutions have these components in good measure. That’s what makes them industry-ready and finds them instant placement at competitive packages.
Since PGDBM programs are highly sought-after, management colleges have also come out with PGDBM programs for working professionals and those who can’t join a full-time program. The options include online and weekend classes, as well as shorter duration of programs such as a one-year PGDM course.
What Subjects are Taught in PGDBM Course?
AICTE approved PGDM colleges have intensive teaching and training modules that transform fresh graduates into live-wire management professionals. Therefore, it includes everything that is relevant to your future role as a management professional. It includes an entire range of management principles concerning different business departments. You will be required to study a wide assortment of case studies, participate in mock business drills, visit and intern at business houses and factories. You will also need to write new projects and dissertations. Developing the right attitude and communications skills required for your professions are the other key result areas for the institutions and PGDBM program they offer.
Here is the list of management subjects you will be required to study over the 4 semesters:
- Organizational Behavior
- Accounting Management
- Managerial Economics
- Marketing Principles
- Business Communications
- Marketing Management
- Operations Management
- Financial management
- Information Technology
- Material Management
- Logistics Management
- Human Resource Management
- Legal Aspects of Business
- Statistical Techniques
- Management Information Systems
- Management Control System
- Research Methodology
What Kind of Career Opportunities PGDBM Leads To?
A PGDBM from a high-quality institution equips a graduate with necessary qualities to become a management professional. Now, he can be an asset to any business organization he chooses to work with. Leading companies reach out to top business schools with campus placement opportunities and hire bright and talented PGDBM graduates for immediate appointment in their organizations. Campus placements and highest packages offered by companies to the graduates are important benchmarks for business schools and their overall ranking.
However, From the students’ point of view, it’s important that they keep a watch on the business sectors that are doing well and organizations and brands that are relatively better positioned. They should choose to work with an industry that has a better long-term prospect.
A lot of PGDBM students come from IT and engineering backgrounds. These students get easily absorbed by the rapidly growing technology sectors. However, there are enough opportunities for talented PGDBM graduates from other streams. In the Indian context, what makes PGDBM even more attractive is the rapidly-growing startup scene. New business ventures with promise and scalability are attracting huge amounts of funding from all available sources. A management professional with a PGDBM may have all that it takes to set up a few startups and make them big.
Here is a list of industries where a PGDM graduate can make a career:
- Education and Edtech
- Banking and Finance
- Supply Chain and Logistics
- Service Sectors such as Hospitality
- Constructions and Real Estate, and more
Roles that a PGDM Graduate can Expect in an Organization
- Marketing Manager
- Product Manager
- Business Analyst
- Financial Analyst
- Procurement Manager
- Business Development Manager
- Sales Manager
A PGDBM program also offers a domain specialization such as Marketing, Finance, HR, and International Business, among many others.
Eligibility and Admission Process
Admission to a PGDBM course is made through an entrance test such as CAT, XAT, and GMAT followed by group discussion and personal interview. Admission eligibility includes a Bachelor's degree with at least 50% marks.
Where to Study
ITM Business School offers one of the best PGDM colleges in India. It offers its PGDM courses in India from 6 of its 15 campuses. A PGDM diploma from the ITM Group is very well received by the industry. It is one of those PGDM institutes whose graduates find 100% placement at high salaries. Last year, the average salary for a PGDM diploma holder was Rs 8.5 lakh per annum while the highest package offered was Rs 22 lakh annum.
A PGDBM course is designed in a way that it imparts necessary knowledge and competencies to transform a fresh graduate into a management professional. If you are looking to undergo a PGDBM program, you should choose your institution carefully. You should also check out ITM Business School, which is one of the finest management colleges in India.