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Scope and Career options after PGDM in Business Analytics


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What is PGDM in Business Analytics?

Business Analytics in simple words means to analyze business data to make decisions for the future. It is a simple process of processing, sorting, analysing and studying business data of the past to improve business decisions in the future.

The analysis of business data requires a combination of technology, skills and applications to gain insights which can be useful to many departments like the management, finance and marketing.

PGDM in Business Analytics course helps students to deal with technology and data driven environments in the business world where there is a need for increased efficiency and to save expenses.

Here are some answers for WHY, WHO and WHEN for PGDM in Business Analytics

  • Why study?
  • Firstly, technology is making its way into all sectors at a fast pace
  • Businesses need to analyze data to make correct decisions in the future
  • It will help to gain helpful insight to take decisions in finance, marketing and management departments
  • It is a dynamic career option one can opt for which is a continuous and enriching learning process
  • You can easily adapt and switch between different industries with Business analytics as your specialization as it is required in almost a wide range of sectors and industries
  • It is a highly rewarding specialization course which also bags high paying jobs
  • Who Should study?
  • A fresher (if fulfills the eligibility criteria) or an experienced person can pursue Business Analytics 
  • A candidate who has a mind frame to analyze things and wants to make a career out of it
  • Candidates having keen interest in numbers, statistical data processing, analysing and decision making
  • Candidates wanting to be analysts 
  • Professionals who deal with business analysis on a daily basis and the ones who make decisions like managers, administrators, project heads etc. 
  • When to do it?
  • It is done once a candidate has completed his/ her bachelors degree
  • An entrance exam/ exams should be cleared to pursue PGDM in Business Analytics

Advantages of pursuing PGDM in Business Analytics

  • Technology being an integral part of every sector, this course is trending as it will lead you to a great career
  • There is a lot of potential to grow and get a good salary package
  • Plenty of job opportunities
  • Gaining huge popularity
  • You can be a part of the technological advancement and experience it too
  • You can easily adapt and switch between different industries with Business analytics as your specialization as it is required in almost a wide range of sectors and industries
  • There is a huge demand for professionals having a degree in business analytics all around the world

Eligibility Criteria for PGDM in Business Analytics

  • A bachelor's degree from a recognised university with a minimum of 50% aggregate is required
  • A student from any stream (Science, Commerce, Arts) can apply for this course, generally a math n stats background is needed
  • Usually BBA graduates opt for this course

Admission process for PGDM in Business Analytics

  • Candidates can seek admissions through the Common Aptitude Test (CAT) as well as other entrance exams like 
  • XAT
  • GMAT
  • NMAT
  • MAT
  • CMAT
  • Once a candidate clears the entrance exam which differs from institution to institution, they can follow the procedure to get in for the course
  • Candidates have to register online by logging in the official website and creating an account on their portal. Fill in the details as asked and an application number will be generated and provided to you
  • You will get a form to fill in with your details, do the needful and select the course you want to pursue
  • You will be asked to upload your documents, a photograph and your signature
  • Once all the information part is done, you are required to pay the fees through any of these modes:
  • Credit card/ Debit card
  • Net Banking
  • After the payment is done which is usually between 1 lakh to 10 lakhs depending upon the institute, you will have to save and download your form along with a copy of the fee receipt
  • Once you secure admission then you will be called for an interview round or/and group discussion


PGDM in Business Analytics is a 2 year course which is divided into four semesters, it includes theory and practical knowledge both including field visits

Some of the important subjects for PGDM in Business Analytics is as follows:

  • Financial Accounting
  • Business management
  • HRM
  • Sales
  • Marketing
  • Managerial Economics
  • Statistical Analysis
  • Business Law
  • Corporate Governance
  • Business Analytics
  • Accounting Management etc.

Tips for Entrance exams

  • These entrance exams assess a candidate's aptitude hence to improve your performance you should focus on your fundamentals
  • Time is an essential part of these entrance exams so you need to practice and manage your timings while solving mock tests and previous years papers
  • Solving papers will reveal your strengths and weaknesses. Always focus on your strengths and work on your weak topics, it will take you a long way
  • Focus on three main sections:
  • Quantitative Aptitude/ Reasoning
  • Logical Reasoning and Data Interpretation
  • Verbal Reasoning and Reading Comprehension
  • Majority questions come from Comprehension, so a student should focus on reading and solving passages

Jobs and Placements

Sectors like Banking, Healthcare, Retail, Manufacturing companies, Information Technology sector, Textile, Stock market and other financial institutions etc. have ample job opportunities for candidates clearing the entrance exam. An individual can choose to specialize in more advanced streams like Machine learning and Artificial Intelligence based on candidates skills and interests. Some roles to choose from are:

  • Financial Analyst
  • Data Analyst
  • Business Intelligence and Analytics Consultant
  • Data Scientist
  • Statistician
  • Retail Sales Analyst
  • Data Visualization Analyst
  • Data Engineer
  • Market Research Analyst
  • Healthcare Analyst
  • Computer System Analyst

Top Recruiters

Many firms offer an average salary of 5 lakh to 12 lakhs per annum. Some of the top hiring organizations in PGDM Business Analytics are:

  • Amazon
  • HCL
  • Wipro
  • Flipkart
  • Godrej
  • HP
  • Hitachi
  • Dell
  • IBM

After PGDM in Business Analytics

After completing a postgraduate course, a student can opt for higher studies if he/she wills. Options are stated below:

  • M.Phil
  • Ph.D

Programs Offered