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Marketing has a place for everyone's skills, including creativity, communication, research, and strategic planning. Every company or organization strives to ensure that its product or service captures everyone's attention and reaches every household.
PGDM in marketing is one of the most important departments in a business, and it contains aspects such as advertising, public relations, promotions, and sales. As a result, this specialization teaches students how to use methods for sales, promotions, advertising, and branding, as well as creating customer demand for a specific product.
It also helps students learn and stay flexible and adaptive in areas such as advertising and branding, customer relationship management, business development, and other long-term practices. Students can refine their abilities in strategic planning, market research, marketing campaigns, consumer behavior, profit, and loss, all at the same time.
What is PGDM in marketing all about?
The PGDM in Marketing program has been crafted to provide eligible students with managerial training that will influence their thinking and achievements at work, even under pressure and timelines.
It aids in the development of the candidate's skills, which are necessary for personal growth and leadership in a marketing environment. It also aims to improve the candidate's decision-making skills in day-to-day business situations. A marketing executive/manager must also have problem-solving and analytical skills.
Marketing is a crucial interface mechanism with the market environment that focuses on output delivery. Its role is to ensure that the organization's services are in sync with market demands and that the benefits pursued by the customer are delivered.
Postgraduate applicants' eligibility criteria
Individuals who want to work in marketing management can apply to a wide range of colleges and universities. When applying for a Postgraduate degree program, keep the following factors in mind.
- Applicants must have a bachelor's degree from a recognized university in order to qualify for a master's degree in marketing management.
- Candidates must also meet their college or university's percentage prerequisites.
- Candidates must go through entrance exams to get into PGDM in marketing colleges.
Marketing management courses necessitate the acquisition of certain skills
Students pursuing a PGDM in Marketing must be enthusiastic about marketing and sales. Candidates looking for work in the industry must have a specific set of skills.
A Marketing Management course necessitates the following abilities-
- Analytical skills
- Marketing skills
- Communication skills
- Numerical ability
- Interpersonal skills
- Relationship Building
- Brand awareness
First-year subjects included in PGDM in Marketing-
- Principles of Management
- Strategic Management
- Financial Accounting
- Cost Accounting
- Fundamentals of Communication and Interview Preparation
- The Integrative Manager
- Human Resource Management
- Innovation Management
- Marketing Management
- Mastering The Interview and Networking Skills
- Managerial Economics
- Elective Project
Second-year subjects included in PGDM in Marketing-
- Marketing Research
- Product / Brand Management
- Consumer Buyer Behaviour
- Advertising and Sales Promotion
- Internet Marketing
- Distribution Management
- Social Media Marketing
- Marketing Finance
Top PGDM in marketing and management universities
A good institute ensures that students excel in all subjects and that they have a clear path to success. They teach you the fundamentals of marketing, management, and dealing with real-world issues, among other things.
- JBIMS in Mumbai
- School of Business, University of Petroleum and Energy Studies in Dehradun
- MSU in Baroda
- ITM Institute, Mumbai
- School of Management, Dr. DY Patil University in Navi Mumbai
- IGNOU in Delhi
- KJ Somaiya SIMSR
- Welingkar in Mumbai
- SIMSREE in Mumbai
- BIMM in Pune
- IPE in Hyderabad
- MITSOM in Pune
- GITAM Institute of Management in Visakhapatnam
- Ajeenkya DY Patil University in Pune
- Prestige Institute of Management and Research in Indore
Skills gained from taking PGDM in marketing courses-
- Critical thinking
- Public speaking and presenting
- Project management
Career opportunities after a PGDM in marketing
Graduates with a PGDM in Marketing can find work in both the private and public sectors. They work in a variety of settings, including banks, financial institutions, and other commercial enterprises. To name a few, they can work as a marketing manager, brand manager, market research analyst, or sales manager.
A marketing manager is in charge of a corporation's or product's marketing.. He or she may be in charge of multiple programs or products, or only one. Marketing executives can avoid unauthorized comments by informing the public that the company is reviewing and correcting the product line.
Brand managers are in charge of ensuring that the products, services, and product lines under their purview are enticing to current and prospective customers. They are in charge of tracking market trends and supervising advertising and marketing activities to ensure that a specific product or service's intended message is communicated.
Market research analysts-
Market research analysts are marketing professionals who assist businesses in determining their market position so that their products and services can be properly promoted. They investigate competitors' marketing strategies and examine and collect customer data.
The sales team is managed by sales managers. They collaborate directly with sales representatives to assign sales territories and quotas, mentor salespeople, assign sales training, and develop a sales strategy. Sales managers analyze sales data in order to forecast sales potential and requirements.
Some additional careers-
- Marketing coordinator
- Junior business analyst
- Sales and marketing executive
- Business development executive
- Field sales executive
- Social Media Coordinator
- Social Media Specialist
- Channel manager
- Marketing Associate
- Digital marketing executive
- Direct marketing associate
- Marketing support executive
- An associate customer service representative
- Marketing Assistant
- Marketing Intern
- Creative Assistant
- SEO Specialist
- Product marketing executive
- Event marketing coordinator
Benefits of PGDM in marketing
What are the similarities between Uber, Coca-Cola, and Amazon? The answer is a marketing team. Marketing is one of the most diverse business fields, with virtually limitless career opportunities. Almost every major corporation has an in-house marketing team, and there are numerous boutique marketing agencies all over the world.
As a result, a PGDM in Marketing isn't just for numbers. The course also has a number of advantages-
- Diverse career options
- In-demand course
- Development of new idea
- Improving economy
- Overall skill development
Top recruiters after PGDM in marketing courses
Good marketing and management schools help us get good placements and attract top recruiters. In addition, our own insight and persistence are essential in attracting top-tier recruiters.
- Bharti Airtel
- Hindustan Unilever
- Sony India
- Vodafone Plc.
- Tata Motors
- Hero Motocorp
- Hindustan Unilever Limited
- Mahindra & Mahindra
- L’Oreal India
- Johnson & Johnson
Salary after a PGDM in marketing
Students who successfully finish a marketing management course will have numerous job options. There are multiple career options available depending on one's academic background and, of course, experience.
In order to secure the desired profession in a company, students must have both an educational qualification and experience.
- Brand Manager-₹80,000 per month
- Marketing Manager-₹65,000 per month
- Sales Manager-₹60,000 per month
- Market Research Analyst-₹40,000 per month
Scope of PGDM in marketing
India is one of the world's biggest consumer markets, with a middle-class population of 475 million expected by 2030.
A marketing offer is a collection of goods, services, ideas, people, places, information, and so on that are made available to a market in order to meet people's specific needs and desires. Marketing isn't just for physical products. They also include non-tangible services that buyers cannot own, such as banking, air travel, hotel stays, and tourism.
Marketing was essentially concerned with the buying and selling of goods and services, but its scope has expanded to include a variety of activities. A marketer's responsibilities range from product planning to market research to promotional decisions and environmental analysis.
Hope this blog helped you with PGDM in marketing courses, career, and salary.