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PGDM in marketing- Everything you need to know about courses and institutes!


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Marketing has become the most sought-after career in recent times. A PGDM in marketing will be highly beneficial for anyone trying to get a good job.

These days pursuing marketing has become so common that it is difficult to choose. But if you are from a reputed institute of marketing and management, you will be one step ahead of the others. A good college for PGDM in Marketing will prove most beneficial.

A good marketing and management course will help you attain the right knowledge and skills needed to get into marketing. Do not miss out on good opportunities because you did not know!

We have all the things you need to know about good institutes of marketing and management.

Why choose PGDM in marketing?

Marketing management, marketing research, and advertising are all covered in the PGDM in marketing. It also considers the strategic role of e-business in improving a company's marketing function. 

Key strategic marketing decisions determine an organization's competitive advantage in a global marketing environment characterized by intense competition and rapid Internet-induced changes. 

PGDM in Marketing provides decision-makers with a solid foundation in marketing concepts and skills, allowing them to improve their decision-making and problem-solving abilities.

Eligibility criteria for postgraduate applicants

  • Individuals interested in pursuing a career in marketing management can apply to a variety of colleges and universities. The following are some important factors to consider when applying for a Postgraduate degree program.
  • In order to pursue a master's degree in marketing management, applicants must have a bachelor's degree from a recognized university.
  • Candidates must also meet the percentage requirements set by their college or university.
  • Candidates must also pass an entrance exam in order to be admitted.

Benefits of doing a marketing management course

It enables you to hone critical business management skills-

As a management and marketing student, you will gain a diverse set of skills that will make you an asset to any organization, regardless of industry. 

Teaching using case studies so that students can learn how to apply business theory to real-world business problems. 

We frequently assign group projects and presentations to students in order to improve their communication, management, and public speaking abilities.

Skills developed after doing marketing and management course-

  • Critical thinking
  • Communication
  • Problem-solving
  • Organization
  • Reporting
  • Public speaking and presenting
  • Project management

A degree makes you more appealing to employers-

Although there is no substitute for experience, most marketing positions these days require a degree certificate. You will quickly learn to apply the theory you learned in class on the job.

Course subjects for PGDM in Marketing-

First-year subjects for PGDM in Marketing-

  • Principles of Management
  • Strategic Management
  • Financial Accounting
  • Cost Accounting
  • Fundamentals of Communication and Interview Preparation
  • The Integrative Manager
  • Human Resource Management
  • Innovation Management
  • Marketing Management
  • Mastering The Interview and Networking Skills
  • Managerial Economics
  • Elective Project

Second-year subjects for PGDM in Marketing-

  • Marketing Research
  • Product / Brand Management
  • Consumer Buyer Behaviour
  • E-Commerce
  • Advertising and Sales Promotion
  • Internet Marketing
  • Distribution Management
  • Social Media Marketing
  • CRM
  • Project
  • Marketing Finance

Top institutes of marketing and management

A good institute makes sure that the students excel in every subject and have a clear path toward success. They teach you the basics of marketing, management, handling real-time issues, and more.

  1. JBIMS in Mumbai 
  2. School of Business, University of Petroleum and Energy Studies in Dehradun
  3. MSU in Baroda 
  4. School of Management, Dr. DY Patil University in Navi Mumbai
  5. IGNOU in Delhi 
  6. KJ Somaiya SIMSR 
  7. Welingkar in Mumbai
  8. SIMSREE in Mumbai 
  9. BIMM in Pune
  10. IPE in Hyderabad
  11. MITSOM in Pune 
  12. GITAM Institute of Management in Visakhapatnam
  13. Ajeenkya DY Patil University in Pune
  14. Prestige Institute of Management and Research in Indore
  15. Mysore University - the University of Mysore in Mysore

Skills required for marketing management courses

Students who pursue PGDM in Marketing must be passionate about marketing and sales. Candidates seeking employment in the industry must possess a specific set of skills.

 The following skills are required for a Marketing Management course-

  • Analytical skills
  • Marketing skills
  • Communication skills
  • Numerical ability
  • Interpersonal skills
  • Relationship Building
  • Brand awareness

Careers after PGDM in marketing

After PGDM in Marketing graduates can find jobs in both the private and public sectors. They work in a variety of settings, such as banks, financial institutions, and other businesses. They can work as a marketing manager, brand manager, market research analyst, or sales manager, to name a few jobs.

A marketing manager oversees the marketing of a company or product. He or she may be in charge of several programs or products, or just one. Marketing managers avoid unauthorized remarks by informing the public that the company is reviewing and correcting the product line.

Brand managers are responsible for ensuring that the products, services, and product lines that fall under their domain are appealing to current and prospective customers. They are in charge of monitoring market trends and supervising advertising and marketing activities to ensure that the intended message for a specific product or service is communicated.

Market research analysts are marketing professionals who help businesses determine their market position in order to properly promote their products and services. They research competitors and their marketing strategies, as well as examine and collect customer data.

Sales managers are in charge of the sales team. They work directly with salespeople to assign sales territory, and quotas, mentor salespeople, assign sales training and develop a sales strategy. Sales managers analyze sales data to forecast sales potential and needs.

Top recruiters after PGDM in marketing-

Good institutes of marketing and management help us get good placements and attract top recruiters. Also, our own knowledge and persistence are the key to attracting top-notch recruiters.

  1. Bharti Airtel
  2. Hindustan Unilever
  3. Sony India          
  4. PepsiCo
  5. Vodafone Plc.
  6. Tata Motors
  7. Hero Motocorp
  8. LIC
  9. Colgate 
  10. Hindustan Unilever Limited
  11. Nestle
  12. Mahindra & Mahindra
  13. L’Oreal India
  14. Volkswagen
  15. Johnson & Johnson
  16. Amazon
  17. Apple

Average salary after PGDM in marketing

Students who complete a marketing management course will have a variety of job opportunities. Depending on one's educational background and, of course, experience, there are numerous career options available. 

Students must have both an educational qualification and experience in order to obtain the desired profession in a company.

  • Marketing Manager-₹65,000 per month
  • Brand Manager-₹80,000 per month
  • Market Research Analyst-₹40,000 per month
  • Sales Manager-₹60,000 per month

Scope in PGDM in marketing

Education makes us what we are today. We might lose friends,  fun, or a social life while studying. But it will make us ready for the future and good work prospects. 

PGDM in marketing can be pursued by someone who wants to get into the nuances of marketing. Learns the tricks of the trade and grow to heights. 

There has been an undeniable rise in the number of applicants for marketing positions due to globalization and economic factors. Everyone wants to have a secure job. 

The COVID-19 pandemic taught us that being a graduate is not enough. You need to be a postgraduate to have an edge over other employees so that the risk of getting laid off is next to null. 

The above-mentioned institutes of PGDM in marketing and management will prove to be helpful. 

We hope this blog was helpful in some way and answered your queries regarding PGDM in marketing and its courses alongside other information that we provided.

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