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The Institute of Marketing and Management (ITM) offers a Postgraduate Diploma in Management (PGDM) programme with a specialization in Marketing. This course is designed to provide students with a comprehensive understanding of the marketing field and equip them with the skills and knowledge needed to excel in the industry.
The duration for the PGDM in marketing programme at ITM is 2 years.
The course fee for the PGDM Marketing programme at ITM is around INR 11 Lakhs for the entire two-year programme. The fee structure is designed to be affordable and comparable to other top marketing programmes in the country.
The PGDM Marketing programme at ITM provides students with a thorough understanding of the principles and practices of marketing. The curriculum covers a wide range of topics, including consumer behavior, market research, advertising, and sales management. Additionally, students will learn how to analyze data and use it to make strategic decisions. Upon completing the programme, students will be equipped with the skills and knowledge to excel in a wide range of marketing roles, including product management, brand management, and marketing research.
ITM has a strong placement record for its PGDM Marketing programme. The institute has a dedicated placement cell that works closely with students to help them secure jobs in top companies. ITM has a strong relationship with a wide range of companies, including major corporations and startups, which helps to ensure that students have access to a wide range of job opportunities.
To be eligible for the PGDM Marketing programme at ITM, students must have a bachelor's degree in any discipline from a recognized university. Additionally, students must have a valid score in any one of the national-level management entrance exams such as CAT, XAT, MAT, CMAT, GMAT, and ATMA.
The PGDM Marketing programme at ITM is designed to provide students with a comprehensive understanding of the marketing field. The curriculum covers a wide range of topics, including:
- Fundamentals of Marketing: This course covers the basic principles of marketing, including consumer behavior, market research, and marketing strategies.
- Product and Brand Management: This course covers the key concepts and practices of product and brand management, including product development, branding, and positioning.
- Advertising and Sales Promotion: This course covers the principles and practices of advertising and sales promotion, including advertising strategies, media planning, and sales management.
- Marketing Research: This course covers the key concepts and practices of marketing research, including data collection, analysis, and interpretation.
- Digital Marketing: This course covers the key concepts and practices of digital marketing, including search engine optimization, social media marketing, and e-commerce.
- Consumer Behavior: This course covers the key concepts and practices of consumer behavior, including consumer decision-making, motivation, and perception.
- International Marketing: This course covers the key concepts and practices of international marketing, including market entry strategies, cultural differences, and global marketing.
Skills and Qualifications You Should Learn Before Doing PGDM in Marketing
A PGDM in Marketing is a postgraduate degree program that prepares students for a successful career in marketing. If you're considering a PGDM in Marketing, here are some skills and qualifications you should have or learn to make the most of your program and succeed in the field.
I. Essential Skills
- Communication: Effective communication is crucial in marketing. You should be able to articulate your ideas clearly, both in writing and verbally, and present them in a professional manner.
- Creativity: Marketing requires creative thinking to develop unique and effective campaigns. If you have a creative mind and enjoy thinking outside the box, a PGDM in Marketing may be a great fit for you.
- Analytical Skills: Marketing involves analyzing data and market trends to make informed decisions. You should have strong analytical skills and be able to interpret and use data to drive marketing strategies.
- Project Management: Marketing campaigns often involve multiple tasks and deadlines, so strong project management skills are essential. You should be able to plan, organize, and execute projects effectively.
II. Qualifications to Learn
- Marketing Fundamentals: During your PGDM in Marketing, you will learn the basics of marketing, including market research, product development, and advertising.
- Digital Marketing: Digital marketing is an increasingly important aspect of marketing, and you should be familiar with digital marketing tactics and strategies.
- Consumer Behavior: Understanding consumer behavior is key to effective marketing. Your PGDM in Marketing program should teach you how to analyze consumer behavior and use this information to develop marketing campaigns.
- Marketing Analytics: Marketing data and analytics are essential to measuring the success of marketing campaigns. You should be able to use data and analytics to track the performance of marketing campaigns and make informed decisions.
Tips for a successful career in Marketing
- Develop a strong understanding of your target audience: Understand their needs, wants, and pain points in order to create effective marketing campaigns.
- Stay up-to-date with industry trends: Stay informed about the latest marketing technologies, strategies, and tactics to stay ahead of the competition.
- Build a strong network: Develop relationships with other professionals in your industry to share ideas, stay informed about new opportunities, and gain access to new resources.
- Be data-driven: Use data to inform your marketing decisions and measure the effectiveness of your campaigns.
- Be creative: Develop unique and engaging campaigns that capture the attention of your target audience.
- Be adaptable: Be open to trying new things and be willing to pivot your strategy if something is not working.
- Be strategic: Think long-term and develop a comprehensive marketing plan that aligns with your company's overall goals and objectives.
- Be a good collaborator: Work well with other teams and departments, such as product development, sales, and customer service to ensure that your campaigns are effective.
- Build a strong personal brand: Build a strong personal brand by being an expert in your field and demonstrating your knowledge and expertise through writing and speaking opportunities.
- Never stop learning: Continuously educate yourself about new marketing technologies, trends, and techniques to stay relevant and competitive in the field.
In conclusion, ITM Institute of Marketing and Management's PGDM in Marketing is a comprehensive and well-rounded programme that provides students with a solid foundation in marketing principles and practices. The programme is designed to be affordable, and the institution has a strong track record of placing students in top companies. If you are looking to pursue a career in marketing, the PGDM Marketing programme at ITM is an excellent option to consider.