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Everything you need to know about programs and institutions for a PG in Marketing!


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In recent years, marketing has become the profession with the highest demand. Anyone looking to land a good job will benefit greatly from pursuing a PG in Marketing.

Nowadays, there are many people pursuing marketing and it can be challenging to decide. However, you will have an advantage over the competition if you graduated from a reputable marketing and management institute. The best choice for a marketing PG in Marketing program is a reputable university.

You can acquire the knowledge and skills necessary to work in marketing by taking good marketing and PG in Marketing courses. Do not let ignorance prevent you from taking advantage of good opportunities!

We have all the information you require about reputable management and marketing schools.

Why opt for a marketing PG in Marketing?

The PG in Marketingincludes coursework in marketing management, marketing research, and advertising. It also takes into account how e-business can strategically help a company's marketing department.

In a global marketing environment characterized by fierce competition and quick Internet-induced changes, key strategic marketing decisions determine an organization's competitive advantage.

The PG in Marketing gives decision-makers a strong foundation in marketing concepts and techniques, enabling them to enhance their capacity for making decisions and solving problems.

Qualifications for postgraduate candidates.

  • Many colleges and universities accept applications from people interested in a career in marketing management. The following are some crucial elements to take into account when submitting an application for a postgraduate degree program.
  • Candidates must hold a bachelor's degree from an accredited university in order to pursue a master's degree in marketing management.
  • Additionally, candidates must meet the minimum percentage standards established by their college or university.
  • To be admitted, applicants must also pass an entrance exam.

Taking a marketing PG in Marketing has advantages.

You can develop vital business management skills thanks to it.

You will develop a broad range of skills as a management and marketing student that will make you a valuable asset to any organization, regardless of industry.

Students can learn how to apply business theory to actual business problems by using case studies in the classroom.

We frequently give students presentations and group projects to help them with communication, management, and public speaking.

Skills developed after doing Marketing postgraduate course-

  • Critical thinking
  • Communication
  • Problem-solving
  • Organization
  • Reporting
  • Public speaking and presenting
  • Project management

Leading Marketing postgraduate schools

A good school ensures that its students do well in all of their classes and follow a clear path to success. They instruct you in the fundamentals of management, real-world problem-solving, and more.

  • ITM institute
  • JBIMS in Mumbai 
  • School of Business, University of Petroleum and Energy Studies in Dehradun
  • MSU in Baroda 
  • School of Management, Dr. DY Patil University in Navi Mumbai
  • IGNOU in Delhi 
  • KJ Somaiya SIMSR 
  • Welingkar in Mumbai
  • SIMSREE in Mumbai 
  • BIMM in Pune
  • IPE in Hyderabad
  • MITSOM in Pune 
  • GITAM Institute of Management in Visakhapatnam
  • Ajeenkya DY Patil University in Pune
  • Prestige Institute of Management and Research in Indore
  • Mysore University - the University of Mysore in Mysore

Employers find you more attractive if you have a degree.

Nowadays, the majority of marketing positions require a degree certificate, even though there is no substitute for actual experience. Applying the theory you learned in class to the workplace will come naturally to you.

Course subjects for PG in Marketing-

First-year subjects for PG in Marketing-

  • Principles of Management
  • Strategic Management
  • Financial Accounting
  • Cost Accounting
  • Fundamentals of Communication and Interview Preparation
  • The Integrative Manager
  • Human Resource Management
  • Innovation Management
  • Marketing Management
  • Mastering The Interview and Networking Skills
  • Managerial Economics
  • Elective Project

Second-year subjects for PG in Marketing-

  • Marketing Research
  • Product / Brand Management
  • Consumer Buyer Behaviour
  • E-Commerce
  • Advertising and Sales Promotion
  • Internet Marketing
  • Distribution Management
  • Social Media Marketing
  • CRM
  • Project
  • Marketing Finance

Courses in PG in Marketing require certain skills.

Students who pursue a PG in Marketing must have a strong interest in sales and marketing. Candidates need to have a particular set of skills in order to work in the sector.

A marketing PG in Marketing requires the following abilities:

  • Analytical skills
  • Marketing skills
  • Communication skills
  • Numerical ability
  • Interpersonal skills
  • Relationship Building
  • Brand awareness

Careers in marketing after a PG in Marketing

Graduates with a PG in Marketingcan work in the public and private sectors. They work in many different places, including banks, financial institutions, and other companies. They can work as a sales manager, market research analyst, brand manager, or marketing manager, to name a few positions.

A marketing manager is in charge of a company's or product's marketing. He or she might be in charge of numerous initiatives or just one. By letting the public know that the company is reviewing and correcting the product line, marketing managers prevent unauthorized comments.

It is the responsibility of brand managers to make sure that the goods, services, and product lines that fall under their purview are appealing to both current and potential customers. They are responsible for keeping an eye on market trends and managing advertising and marketing initiatives to make sure the intended message for a particular good or service is conveyed.

Market research analysts are marketing experts who assist companies in identifying their market position so that they can effectively promote their goods and services. They examine and gather customer data as well as research competitors and their marketing tactics.

The sales team is managed by sales managers. To assign sales territories, and quotas, mentor salespeople, assign sales training, and develop a sales strategy, they work closely with salespeople. In order to predict sales potential and needs, sales managers examine sales data.

Average marketing salary after PG in Marketing

After completing a PG in Marketing management course, students will have access to a range of employment options. There are many career options available depending on one's educational background and, of course, experience.

For students to get the job they want in a company, they need to have both a degree and work experience.

  • Marketing Manager-₹65,000 per month
  • Brand Manager-₹80,000 per month
  • Market Research Analyst-₹40,000 per month
  • Sales Manager-₹60,000 per month

Marketing PG in Marketing course content

We are what we are today because of education. While studying, we might lose friends, enjoyment, or social life. However, it will prepare us for the future and open up good job opportunities.

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