8,000+
Students Trained & Placed
1,00,000+
Sq.Ft.of training area
45,000+
Worldwide Alumni Network
7
Kitchen Training Facility
₹ 60 Lakhs
UP to Scholarships
100%
Placement Assistance
International & National Internships only at 5-star Properties
One to One Corporate Mentorship
An Entrepreneurial Culture at the Campus
Dignified with Rankings
Amongst India's most promising Hotel Management Institute by Higher Education Review 2022
Ranked Top Hotel Management Institute awarded by Times Education Icon 2022
Quality Education, Outstanding Administration & Leading Infrastructure by Educational Excellence Awards & Conference 2021
Outstanding Performance in Virtual Knowledge Delivery During Pandemic by Educational Excellence Awards & Conference 2021
Introduction
Retail management and marketing are two closely related fields that are essential for the success of any retail business. A Post-Graduate Diploma in Retail Management and Marketing from the ITM University can provide students with the knowledge and skills necessary to excel in these fields. The PGDM programme at the ITM University is designed to provide students with a comprehensive understanding of the retail industry, as well as the tools and techniques needed to succeed in this field. This programme covers a wide range of topics, including marketing management and retail business, and is an excellent choice for students who are interested in pursuing a career in the retail industry.
Marketing Management and Retail Business
Marketing management is an essential component of retail management. It involves developing strategies to increase sales and improve customer service. Students in the ITM PGDM programme will learn about the different marketing techniques that can be used to promote products and services, including advertising, promotions, and public relations. They will also learn about market research and consumer behaviour, which are critical to understanding the needs and preferences of customers. Retail business is the process of buying and selling products and services. Students will learn about the different types of retail businesses, including department stores, specialty stores, and online retailers. They will also learn about the various stages of the retail process, including buying, merchandising, and selling. This knowledge will be valuable when students start working in retail, as it will help them to understand how to make the best use of retail space and how to select and display products to increase sales.
Retail Management Degree
A retail management and marketing degree is a post-secondary degree that focuses on the business side of retail. The ITM PGDM programme provides students with a solid foundation in business concepts and principles, including financial management, operations management, and human resources management. This knowledge will be essential when students start working in retail, as they will need to understand how to manage a store's finances, develop and implement policies, and manage employees.
Retail Management and Marketing
Retail management and marketing are closely related fields. Retail management focuses on the day-to-day operations of a retail store, while marketing focuses on promoting products and services. Together, they are essential for the success of any retail business. In the ITM PGDM programme, students will learn about the different marketing techniques that can be used to promote products and services, including advertising, promotions, and public relations. Additionally, the programme also focuses on digital marketing and e-commerce which are gaining importance in the current retail scenario.
Fees and Course
The fees for ITM University's PGDM in Retail Management and Marketing programme are competitive and affordable. The programme is full-time and spans two years. The course is designed to provide students with a thorough understanding of the retail industry, as well as the tools and techniques needed to succeed in this field. The curriculum includes various subjects like Marketing Management, Retail Business, Financial Management, Operations Management, Human Resources Management, and also digital marketing and e-commerce. The programme also includes various practical assignments, industry visits, and internships to provide students with hands-on experience.
Eligibility
To be eligible for the PGDM in Retail Management and Marketing programme at the ITM Institute, students must have a bachelor’s degree in any discipline from a recognised university. Additionally, candidates should have a strong academic background and a good score in their graduation.
ITM Institute also conducts an entrance examination, group discussion, and personal interview as a part of its selection process. This is to ensure that the students who are joining the programme are capable of understanding the complexities of retail management and marketing.
In addition to these requirements, students should have good communication and interpersonal skills, as well as the ability to work well in a team environment. These skills are critical for success in the retail industry and will be developed further through the programme.
Career opportunities
The retail industry is one of the most dynamic and rapidly growing industries in the world, and a PGDM in Retail Management and Marketing from the ITM Institute can open up a wide range of career opportunities for graduates. The programme provides students with a comprehensive understanding of the retail industry, as well as the tools and techniques needed to succeed in this field.
One of the most popular career paths for graduates of the PGDM in Retail Management and Marketing programme at the ITM Institute is in retail management. Graduates can work as store managers, district managers, or even as regional managers, responsible for overseeing the day-to-day operations of a retail store, as well as developing strategies to increase sales and improve customer service.
Another popular career path is in marketing, where graduates can work in various roles such as product managers, brand managers, or marketing managers, responsible for developing and implementing marketing strategies to promote products and services. Graduates can also work in digital marketing, where they can develop and execute online marketing campaigns, create content, and manage social media presence.
Additionally, graduates can also explore career opportunities in areas, such as supply chain management, logistics, and e-commerce. The programme's curriculum prepares students for these roles, providing them with the skills and knowledge necessary to succeed in these fields.
Conclusion
The ITM University's PGDM in Retail Management and Marketing is an excellent programme for students who are interested in pursuing a career in the retail industry. It covers a wide range of topics, including marketing management and retail business, and provides students with a comprehensive understanding of the retail industry. The programme also provides students with the tools and techniques they need to succeed in this field, including business concepts and principles, market research, and consumer behavior.
Dignified with Rankings
Amongst India's most promising Hotel Management Institute by Higher Education Review 2021
Ranked Top Hotel Management Institute awarded by Times Education Icon 2022
Quality Education, Outstanding Administration & Leading Infrastructure by Educational Excellence Awards & Conference 2021
