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MBA in Marketing: Course, Institutes, Types, Eligibility, Admission, Syllabus, Career, Salary 2024


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This blog covers essential topics like curriculum, courses, the admissions process, top universities, and careers. It is your compass for navigating the world of MBA programmes in marketing.  



It's critical to keep ahead of the curve in the dynamic world of business and marketing. A (Master of Business Administration) MBA in Marketing is becoming a wise decision for anyone hoping to succeed in this fast-paced industry as we approach 2024–2025. This blog serves as your guide while navigating the world of MBA programmes in marketing. It covers crucial topics, including curriculum insights, the admissions process, the best universities, online learning alternatives, career opportunities, and the employment market for the upcoming year. Explore the MBA's perspective to reveal the secrets to a successful marketing job in 2024–2025. 

The popular two-year MBA specialization in marketing is for applicants who are interested in learning about branding, advertising, market strategies, and resource management. The MBA in marketing syllabus topics include Management Concepts, Accounting for Cost and Management, Business Environment, Marketing Management, and Related Fields. Additionally, students can enrol in dual specialization programmes like the MBA in Finance and Marketing or the MBA in Marketing and Sales.  


MBA in Marketing Course Highlights 

  • Course Name- MBA in Marketing
  • Course Level- Master's 
  • Duration- 2 years 
  • Examination Type- Semester System 
  • Eligibility- UG Degree with 50% aggregate marks 
  • Admission Process- Based on the performance in the entrance exam.
  • MBA Marketing Programme Types- Online, Full-time, Part-time, and Distance learning.  
  • Top Recruiting Organizations- Tata Consultancy Services, Wipro, Reliance, Cognizant, ICICI Bank, Deloitte, JP Morgan.
  • Top Job Profiles- Marketing Executive, Digital Marketer, Retail Marketer, Marketing Manager, Brand Manager and others. 
  • Course Fee- INR 6,00,000 - 12,00,000
  • Average Starting Salary- INR 5,00,000 to 7,00,000.


What is MBA Marketing? 

A Master of Business Administration with a marketing concentration is an MBA in Marketing. MBA Marketing gives students the skills and methods to craft a narrative around any product or service using analytics, storytelling, communications, customer behaviour, and managerial abilities. The rise of digital marketing in India has given MBA marketing new vitality.  

As time progresses and digitalization increases, businesses must become increasingly adept at connecting with a worldwide audience. When it comes to traditional marketing strategies, digital marketing has risen to the top since 2015.  

MBA in marketing is one of the most popular MBA specializations. MBA marketing subjects that are covered in the course include branding, foreign marketplaces, advertising, and market research. Aside from the required MBA marketing courses, marketing management, sales, operations management, consumer strategy, digital marketing, and social media marketing are among the related courses in conjunction with an MBA in marketing.  

Gaining knowledge and understanding of the world's leading organizations' marketing strategies through this course will enable you to function efficiently in upper management positions. A marketing MBA guarantees good pay and a significant and better rate of job advancement. This two-year program includes a variety of courses, including accounting, business studies, finance, and marketing management.  


Top MBA Marketing Institutes-  

  • ITM University 
  • IIM Kozhikode 
  • IIM Roorkee 
  • IIT Madras 
  • NMIMS 
  • SIBM 
  • Great Lakes Institute of Management 


Why Choose an MBA in Marketing? 

One industry that encourages a lot of innovation and originality is marketing. Any mathematical formula does not limit it. A marketer needs to think "outside the box" in order to be successful. People with combative, aggressive, and energetic personalities would benefit significantly from an MBA in marketing. The training gives students lots of opportunities to think creatively, which will help them when they join the marketing team in the future.  

Nevertheless, the advantages of concentrating on marketing in an MBA programme could serve as justification for the choice. Since almost all businesses and organizations need marketing to compete, there is a wide range of applications for an MBA in marketing. 

The following advantages support the scope of the MBA in marketing

  • Advancement in Careers  

Those with an MBA in marketing may find it easier to advance in their careers and become eligible for management and executive positions within their current company. Graduates of postgraduate business programmes can readily transition into marketing careers because the schools strongly emphasize developing leadership and communication skills. Whether working in sales, business development, media and entertainment, advertising, brand management, or simply general management, these skills are critical for any senior-level position.  

  • Greater Possibility of Earnings  

Earning a master's degree might raise your salary considerably. Reports state that depending on seniority, company, and industry, MBA marketing graduates may earn between INR 3 lakhs and INR 20 lakhs annually. Additionally, competent candidates with an MBA in marketing are hired by respectable local businesses for a range of marketing roles. Consequently, the job responsibilities accompanying high salary ranges may be pretty broad. 

  • Amplification of Knowledge  

The majority of MBA programmes in marketing are structured to give graduates a solid foundation in "core" business education and to enhance that understanding with electives focused on marketing. The fundamental subjects taught are accounting, finance, human resources, corporate management, and organizational behaviour. In contrast, the elective courses cover consumer behaviour, brand management, product management, market research, strategic selling, and administration of promotional campaigns.  

  • The Most Desired Career  

Many people who want to start their firm seek marketing or sales management opportunities. Many applicants apply for available positions in marketing and sales since these are two very lucrative professions. 

  • Numerous Career Options  

The fact that businesses have many marketing options is one of the main justifications for the previous statement. The FMCG, retail, fashion, and healthcare sectors all have new products each year that must be promoted. It isn't possible without a capable marketing team. In addition, there is a constant need to grow into new markets and domains, which calls for the employment of marketing experts.  

  • Development and Progress  

The prospects for career progression in marketing are positively correlated with the level of competition. An MBA greatly increases the chances of progression for a marketing professional compared to those without one. This is because having a strong team is not as crucial as having superb management. It may be even more important now that an organization needs strategic direction, which effective management may provide, in order to function properly. 


Types of MBA in Marketing Courses 

Various formats and styles of MBA programmes in marketing cater to particular student demographics or working professionals. The following table lists the several kinds of MBA in marketing courses: 

Type of MBA in Marketing: Full-Time MBA Marketing programme  

Eligibility: A bachelor's degree with a minimum of 50% plus passing marks on the MBA entrance examination. 

Course Duration: 2 years 

Key Highlights:  

  • MBA in Marketing graduates are specifically taught to concentrate on economics, business trends, customer behaviour and expectations, sales and marketing, and brand promotion.  
  • Customer relationship management, digital marketing, pricing, retail management, marketing analytics, and market-oriented strategy planning are among the topics covered in this field of study.  
  • Brand Manager, Market Research Analyst, Marketing Manager, Digital Marketing Specialist, and Sales Manager are among the positions held by Marketing MBA graduates.  
  • In this industry, a manager's primary goal is to maximize income for the company by implementing effective marketing techniques. Every organization's marketing departments prioritize the issue of client happiness.  


Type of MBA in Marketing: Part-Time Programme MBA in Marketing 

Eligibility: A Graduate with at least 45–50% + two to three years of work experience + performance in written exam, interview, or GD two to three years  

Course Duration: 2-3 years.  

Key Highlights:  

  • Students enrolled in a part-time MBA in Marketing programme work a full-time job and attend classes in the evening or on weekends. Students in most programmes can choose between one or two courses per semester.  
  • Those who want to learn how to apply business theory to the real world in real-time, want to network and want to continue working while pursuing an MBA in marketing can consider a part-time programme.  
  • The MBA in Marketing programme gives students a great deal of flexibility and time. Students can improve their business skills by studying finances, taxation, accounting, operations, marketing, and other management tactics. 


Type of MBA in Marketing: Distance learning Marketing MBA  

Eligibility: 50% of graduation credits with a qualifying CAT, MAT, GATE, or university admission exam score  

Duration: Two years  

Key Highlights: 

  • The UGC-DEB authorizes the marketing management distance MBA course.  
  • Regular classes are not required while obtaining a distance-learning MBA in marketing.  
  • Following a distance MBA in marketing, the student would receive a salary package of 5 to 8 Lacs annually.  
  • Retailing, Strategic Management, Entrepreneurship Development, Service Marketing and CRM, E-Commerce, Product Management, Brand Management, Marketing of Non-Profit Organisations, Logistics and Supply Chain Management, etc., are all covered in the course for the Distance MBA in Marketing.  


Type of MBA in Marketing: Online MBA Marketing 

Eligibility: 50% (45% for SC/ST) in any subject at graduation  

Course Duration: Two to four years  

Key Highlights: 

  • An online MBA programme in marketing is an excellent choice for people in the workforce who cannot attend regular lessons and are unwilling to give up their careers to pursue a degree.  
  • Understanding how to manage a company's marketing structure is the main focus of an online MBA programme in marketing management. The student will get knowledge of marketing policies and techniques that support the steady operation of the business.  
  • Management Concepts, Industrial Marketing, Service Marketing, CRM, Agricultural and Rural Marketing, Marketing Research, E-Commerce, Total Quality Management, Product and Brand Management, etc., are some of the main topics covered in the online MBA programme in Marketing Management. 


MBA Marketing: Eligibility Criteria 

The candidate's selected college will determine the eligibility requirements for the MBA in Marketing Management. Applications for an MBA course in marketing management are available to students who are interested in the discipline. Students must fulfil the eligibility requirements outlined in the admissions process in order to be admitted to prestigious schools and universities. Candidates can examine the specifics of the MBA in Marketing courses in India by going to the college's official website. A few key points about the MBA in marketing management course qualifying requirements are covered here.  

  • Students must have graduated from an accredited university with a bachelor's degree in business or a similar discipline.  
  • To be admitted to the MBA Marketing courses, students must receive at least 50% in their bachelor's degree.  
  • Applicants who wish to be admitted to prestigious institutions and colleges must take entrance examinations such as the CAT and XAT. 


MBA in Marketing Admission Process and Entrance Exam 2024  

Candidates who want to pursue an MBA in Marketing Management degree should take the entrance tests. A few entrance exams are administered for admission to MBA programmes in marketing. Following admission, several colleges additionally do interviews and group discussions. Popular entrance exams for admission to MBA programmes in marketing include CAT, XAT, MAT, CMAT, NMAT, and others. Various organizations administer these entrance tests. For example, the MAT by AIMA, the CAT by IIMs, and so forth. Some institutes have their own version of MBA entrance exams. Students must achieve a high percentile on these tests to be admitted to reputable management schools.  

  • Applicants to the MBA in marketing management course must take and pass an entrance exam.  
  • After passing the entrance exam, students should submit an application to the college or institution of their choice.  
  • Candidates who have been shortlisted can participate in the counselling processes that colleges and universities carry out.  
  • In order to distribute seats among the candidates, a few universities also do individual interviews and group interviews.  


MBA Marketing Syllabus

The MBA Marketing curriculum is structured to give students both academic and practical marketing knowledge. Listed below is MBA Marketing course syllabus:  

  • Management Concepts
  • Managerial Economics.
  • Business Environment
  • Marketing Management. 
  • Managerial Communication 
  • Financial Management
  • Consumer Behaviour
  • Production and Operations Management
  • Human Resource Management
  • International Business.
  • Entrepreneurship Development
  • Service Marketing and CRM
  • Product and Brand Management
  • Integrated Marketing Communication
  • Management Control Systems
  • Management Accounting
  • Marketing Management
  • Business Communication
  • Digital Marketing
  • Rural Marketing,
  • Strategic Product Management


Career Options After MBA in Marketing Management 

After completing their MBA in Marketing Management, postgraduate students have access to various career options. Sales, digital, and marketing managers are among the jobs available to recent MBA graduates. Since marketing is becoming an increasingly important part of technology and technology is evolving, marketing managers have the potential to work in practically every area. Since there is a need for marketers outside of India as well, graduates may find employment abroad.  

  • Marketing Analyst: Marketing analysts are experts who monitor advertising expenses, evaluate consumer behaviour, investigate current market trends and circumstances, and work to increase profitability for the company.  
  • Brand Manager: Developing the best possible brand image is the responsibility of brand managers. They carry out research to make adjustments and put new brand strategies into action to alter the perception of the brand. 
  • Sales Manager: The sales manager oversees all sales initiatives inside the company and leads the sales team. He or she is responsible for developing sales strategies, evaluating sales, preparing and guiding the sales staff, and fulfilling the monthly goals.  
  • Digital Marketing Executive: Creating new online marketing campaigns and providing content for them is the responsibility of a digital marketing executive. He or she is in charge of researching and implementing online marketing tactics for their company websites and online platforms.  

Benefits of studying MBA in Marketing Management 

Pursuing an MBA in Marketing Management programme in India has many advantages. MBA graduates have a wide range of employment options in the public and private sectors. Students will have a deeper understanding of the industry and business by taking MBA Marketing courses. Candidates can work for some of the largest and most well-known MNCs, such as Google, Deloitte, Accenture and Infosys, and make a respectable living doing so. There are plenty of work prospects for MBA graduates because the marketing industry is becoming increasingly in demand across all industries. 


Expected Salary after MBA in Marketing Management 

An individual's compensation for an MBA in marketing management in India is determined by his or her experience and skill set. The average income for a fresh graduate is between Rs. 2,00,000 and Rs. 3,00,000 LPA. However, when a candidate develops more expertise in the sector, their compensation for an MBA in marketing management in India rises. The average annual salary for an MBA graduate with more than a year of experience is between Rs. 4,00,000 and Rs. 5,00,000.  

  • Manager of Sales: Rs. 6.1 LPA
  • Executive in Digital Marketing: Rs. 2.8 LPA
  • Market Research Analyst: INR 10.8 LPA
  • Brand Manager: Rs. 20.0 LPA


Begin Your Journey in Marketing With ITM 

ITM University has always strived to deliver excellent education through innovation and cutting-edge learning approaches. ITM University's MBA programme in Marketing can assist individuals in gaining the skills and in-depth understanding of marketing strategy, consumer behaviour, customer experience and other marketing aspects necessary to thrive in the business world. ITM University provides students with a distinctly designed curriculum taught by excellent faculty members. The faculty members are creative in approaching every primary issue and are experts in their specialties. Enrol now to get started on the path to success!


Also Read - MBA in Digital Marketing: Course, Eligibility, Syllabus, Scope, Salary 2024



What is the subject of marketing management? 

Marketing is a crucial aspect of business. Marketing management involves planning, carrying out, and supervising the programs necessary to advertise a company's products and services. Whether a business is for-profit or non-profit, marketing is an essential component of both. Marketing is essentially about promoting the value of something to someone, even though it's not just about selling. Understanding precisely what drives a customer and how to reach them requires a combination of creative and analytical talents, which is why marketing is such a vast field.  


What are the career options available after getting an MBA in Sales and Marketing? 

Career options after an MBA in marketing are: 

  • Marketing Manager
  • Sales Manager
  • Brand Manager
  • Market Research Analyst
  • Advertising
  • Business Development Manager
  • Digital Marketing
  • Media Manager
  • Corporate Sales


How much does an MBA in Sales and Marketing cost? 

The typical course cost ranges from INR 6,00,000 to INR 12,00,000. Profitable job roles are available for MBA graduates in sales and marketing for individuals who wish to work in this industry. The average salary received upon course completion in India often falls between INR 6.50 LPA and 10 LPA. 


Why Should I Pursue an MBA in Marketing? 

A marketing MBA has numerous benefits. The likelihood of higher compensation is one of the main benefits of working in marketing. This is due to the fact that business growth and marketing roles are closely related. Having completed your MBA, you will also have the advantage of being able to enter a variety of sectors. Some benefits of pursuing an MBA in Marketing are: 

  • Salary
  • Career growth
  • Better earning potential
  • Networking opportunities
  • Career fields
  • Communication and Comprehensive skill development
  • Creative satisfaction
  • Leadership skills
  • Constant learning about the market
  • Decision-making ability
  • Develop and implement marketing strategies


What are the Types of MBA Marketing Courses? 

Marketing Management, Sales, Operations Management, Consumer Strategy, Digital Marketing, and social media are among the associated courses that go along with MBA marketing. 

A few other Marketing related courses are: 

  • Brand management
  • International marketing
  • Advertising management
  • B2B marketing
  • International Business
  • Marketing research
  • Product management
  • Luxury marketing
  • Marketing Analyst
  • Marketing decision models
  • Retail management


How do you get admitted to an MBA in marketing management program? 

It's simple to get accepted into an MBA programme in marketing management. Entrance examinations such as the CAT, CMAT, IIF, and XAT are required of students who are interested in enrolling in the program. At the same time, some institutes carry out their own version of the entrance exam to evaluate the candidate. A written test and an in-person interview are two steps in the selection process used by several institutions.  

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