Highest Paying Marketing Jobs after an MBA

Marketing is an evergreen field. Organizations are expanding and there is always a need to outdo the competitor. Here a skilled professional can be a great asset to a company, helping them expand their reach and broaden their avenues. Marketing offers a plethora of roles to serve, thus one can choose as per their area of interest.

An MBA in Marketing is a great career path for those looking to bolster their resume. It not only provides business knowledge but also prepares one for the real world. Doing an MBA in Marketing not only guarantees a booming career but also comes with lucrative salaries. Depending on the role & candidate’s skill, an MBA graduate can command a handsome salary. Let’s take a look at some roles;

Top Paying MBA in Marketing Job Roles

1. Chief Marketing Officer (CMO)

A chief marketing officer (CMO) is a senior executive responsible for overseeing an organization's entire marketing strategy. They focus on building the brand, driving sales through marketing initiatives, and ensuring consistent messaging across all channels. The CMO collaborates with other executives to align marketing efforts with the company's overall goals and may oversee various functions, including advertising, public relations, digital marketing, and product development.

Average Salary : 57.8 LPA source

2. Brand Manager

A brand manager is responsible for the company’s brand image. He ensures a consistent brand image across all the channels. He is responsible for developing strategies that align with the brand goal. Studying consumer’s needs and behavior to tailor a company's strategies is his key task. This role involves a good understanding of the organization and its values. Most companies look for an MBA graduate in Marketing for this role.

Average Salary : 18.3 LPA source

3. Product Manager

If a product offers value to the customer, then the customer will flock to it. It is the hero of the company. Here a product manager is responsible for the development and management of a product throughout its lifecycle - from conception right to the end product. They act as the bridge between different departments (like engineering, marketing, and sales) to ensure the product meets customer needs and aligns with the company's goals. Their tasks include market research, defining product features, setting pricing strategies, and overseeing the product's launch and updates.

Average Salary : 20 LPA source

4. Marketing Manager

A business is nothing if there are no consumers. Attracting and retaining existing ones is always an ongoing task. Here a marketing manager is responsible for developing, implementing, and executing strategic marketing plans for an organization to attract potential customers and retain existing ones. It involves constant monitoring of the market and accordingly tailoring the strategies. They oversee the marketing department, manage campaigns, and coordinate marketing efforts across various channels like digital, print, and social media to promote products or services.

Average Salary : 12.6 LPA source

5. Sales Manager

Now you have a product but it needs to reach the customer. Here a sales manager is responsible for leading and directing a sales team to achieve sales targets. They develop sales strategies, set goals, analyze data, and ensure the team is motivated and trained to reach objectives. Sales Managers often work closely with the marketing team to align strategies and ensure a consistent brand message.

Average Salary : 7 LPA source

6. Business Development Manager

A business development manager is responsible for identifying and developing new business opportunities to drive company growth. They build relationships with potential clients and partners, negotiate deals, and create strategic plans to increase revenue. This role requires strong communication, negotiation, and analytical skills.

Average Salary : 9 LPA source

7. Marketing Consultant

A marketing consultant provides expert advice and strategies to businesses to improve their marketing efforts. They analyze the company's current marketing practices, identify areas for improvement, and develop marketing plans that help increase brand awareness, customer engagement, and sales. Consultants often specialize in specific areas like digital marketing, branding, or market research.

Average Salary : 12 LPA source

8. Market Research Analyst

Any product or service begins with the customer’s needs in mind. Delivering a product that meets customer expectations or even surpasses them is crucial for the success of a company. Here a market research analyst is responsible for gathering and analyzing data on consumers, competitors, and market conditions to help companies understand what products people want, who will buy them, and at what price. They conduct surveys, analyze data trends, and provide insights that help guide business strategies and marketing efforts.

Average Salary : 8.9 LPA source

Conclusion

An MBA in Marketing prepares one to easily take on any of the above roles. This is just a glimpse, with the right skills & knowledge, one can easily command even higher salaries in marketing. Here, learning from the best MBA institute becomes imperative. AT ITM, the skilled faculty, hands-on experience, global collaborations, and more offer the best MBA course for the interested prospects. Enroll today and give your marketing career wings to soar high.