Marketing of brands can be extremely fun and also pose difficulty because as of 2017 there are so many options other than hotels that travellers can choose from. For example companies such as AirBnB offer customers a change to co-share with home owners and experience the culture by living with existing occupants of the city. Hotel managers are not just required to advertise their brand and property physically but there also a need to capture the market through online perseverance.
When you opt to enrol for BA in international hospitality & tourism management course, you are required to learn all about marketing brands offshore and onshore. BA in international hospitality & tourism management course lends you extensive knowledge about what types of strategies should you employ in order to attain profitability for your hotel.
When you are employed as a hotel manager it is your responsibility to market your small and mid-sized hotels in the right manner to get noticed. Known brands like Hyatt, Sheraton, Taj do not need much publicity as they are already famous however even these hotels today have tie-ups with mobile travel booking apps because that is the main avenue preferred by people today.
BA in international hospitality & tourism management course gives you an idea about how you can ensure that you are visible to visitors through the use of digital marketing. BA in international hospitality & tourism management course enunciates on the following attributes that can help you in marketing your brand to your target audience and propagate its profitability by driving traffic towards the website of the hotel. Here are a few tips for marketing which are covered under BA in international hospitality & tourism management course:
Use mobile friendly platforms for engaging your target audience. Most hotels don’t pay attention to their website being responsive that means the website can automatically adapt to every platform without changing the coding such as laptop display, android display, IOS display and tablet display.
Focus on mobile marketing:
Most people today are on the platform of mobile. Customers use it for researching purposes and for booking hotel properties so if you aren’t capturing this market it would be an extreme loss for you. BA in international hospitality & tourism management course stresses on using mobile for marketing your brand across all verticals.
SEO and social media channels:
You need to have search engine optimized website because customers around the globe tend to make use of search engines for locating the best hotels for their needs. This is indeed a good platform for your hotel and should be used for maximum profitability. Just making a website is not sufficient you need to be visible online when customers search terms ( also known as keywords) related to your brand and industry. Social media channels should also be targeted because ads here make your brand more visible as more than 1 million people around the globe have active social media accounts. You can also engage with your target audience by utilizing the space of social media channels.