#3- Artificial intelligence and Machine learning
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17 September 2018 - 10:41, by , in blog, ITM Institute, PGDM, Comments off


The speaker introduced the different aspects of the Artificial Intelligence (AI) and Machine Learning (ML) which were very important and upcoming technologies in today’s market. The Speaker appraised the students about various features of Google along with example which made the workshop very interesting and practically knowledgeable. It was a great opportunity for everyone who wanted to know the nuances of digital marketing and its importance.

Topics Covered:
The speaker precisely and effectively covered the following concepts through his insightful talk

  • History of technology and technological hierarchy.
  • Why it is been introduced in recent years?
  • What is AI (Artificial Intelligence) and ML (Machine Learning)?
  • How it works?
  • Emotional thing -AI
  • Informational thing – ML
  • Limitations of AI and ML
  • AI VS. ML
  • Example of ML :-
  • Google Ads
  • Rating for the places we visit
  • Helps in constructing the strong database and using it for AI
  • Example of AI: –
  • AI and Communication
  • Google Allo
  • Google Duplex
  • AI and Banking
  • Master Card Chatbot
  • HDFC’s IRA Robot
  • AI and Marketing
  • Market Research
  • Planning your Campaign
  • Predict the future
  • Time to make machine smarter.
  • Machine that interprets.
  • Machines that learns.
  • Machines that thinks.
  • Machine that builds.
  • Machines that destroy.

The speaker familiarized the audiences with the various apps which included ML and AI which we use on daily basis like Facebook, Instagram, Snapchat etc. He also showed the videos related to AI and MI, the products/services like Google Assistant, conducted a team activity on both the days where we were told to introduce a new product/service which had very much to do with AI and ML.

He ensured interactive sessions on both the days by introducing the students to various Google research Apps like Quick Draw, Giorgio cam, Talk to Book, thing translator, scrying pen etc which gave us the much needed awareness and practical expertise


The students were exposed to the nuances of AI and M in the business world. The sessions also highlighted the uses and implementation of the AI. The audiences were made richer in experience about the future products and services of AI and how one can use it in one’s daily life

Students feedback:

Abhiraj Saxena (batch-BG, PGDM Id-1172)–The Session was very interactive and entertaining, we got to know about the future prospects in the job market. He tried to give us the knowledge about advanced technology which we did not know earlier. I would like to thank ITM for having given us the opportunity to know about such in-things.

Rahul Kumar (Batch –BG, PGDM Id – 0361)- It’s a great learning experience, we got to know many things which are used by us on a daily basis and which are being operated on AI and ML Also we could comprehend as to how we could bring new products and services with the use of AI. I am grateful to ITM and appreciate the marketing department for conducting such a productive workshop for us.

Mr. Sourabh Mhase
Founder & CEO,Digilize