Real World Skills

Partnership with industry bodies like the Retailers Association of India (RAI) has enabled ITM to increase industry interaction at various levels including participation in national level seminars and workshops they organize. Often, the visiting faculty themselves would turn recruiters - picking up students from the class room for their respective companies at the end of the course.

Workshops in Retail Management & Marketing

• Activities of “Retailers Association of India” on campus
• ISO 9000 System Implementation
• Aggregate Planning and Forecasting CRM
• IT Project management & Consulting HR
• Brand Building and Identification
• Plastic Money
• Supply Chain Management
• Quality Management
• Retail Operations in IOC
• Retail Summit
• Luxury goods marketing, Planograms, Relationship Management in banking
• Industrial cluster to local retail establishments, malls etc.

Besides this, subjects like Customer Relationship Management, IT for Retailing, etc help students develop their skills in maintaining customer loyalty and efficient use of technology for improving productivity. At the same time exposure to areas such as Consumer Behavior, Integrated Marketing Communications, Services Marketing, Market Research, Brand Management, B to B marketing gives students the knowledge and exposure to traditional roles in marketing.

The Retail Lab

ITM retail marketing and management has a complete student-centric approach and a curriculum specially crafted to meet the needs of the booming retail industry in India. In order to ensure that student has hands on experience with various aspects of retail and to encourage creativity and research into retail, ITM has created a “Retail Lab where students get a chance to: Simulate a store and get hands-on experience with setting up a store.

Learn the basics store formats-layout, merchandising, marketing, retail operations, etc. Practice and learn various aspects of the retail business including operations, marketing, merchandising, facilities management etc. Try out innovations in various aspects of retail including VM, store promotions etc. Inculcate People skills, selling skills, Creativity and Research. Work in groups, compete and learn to manage within limitations. Gain opportunities to be mentored by and work with the seniors and industry experts.

Click here to view our Retail Lab Gallery