Program Structure
The ITM Post Graduate Diploma in Management (PGDM) in Retail Management and Marketing (RMM) is a 2-year full-time AICTE approved program.
Spread over 4 terms, with one term dedicated purely to the iConnect Core program, the program has been designed in association with industry leaders and alumni who have helped to keep the curriculum at the pinnacle of retail management education.
Introducing the ITM PGDM iConnect program
When we say “Radically different” we really mean it! We have completely redesigned the ITM PGDM program, literally from the first day-first class right up to convocation day.
We’ ve removed all the existing courses and replaced them with brand new, completely re-written courses, focused on the skill-sets you need NOW and the know-how you will need in your career future.
We’ve taken the usual 2-month summer project and expanded it into an integral part of the iConnect concept.
We’ve stretched the last-minute placement training into a full-blown professional and personal development experience.
We’ve left nothing untouched in developing, what we believe is, one of the most radically different PGDM programs any B-school offers in India.
The ITM PGDM iConnect program is a two-year full-time program, with a completely redesigned program schedule, curriculum, internship and training process. The program is no longer formatted on a trimester or semester pattern- rather a set of discrete terms of study, industry immersion and applied research that takes students through a developmental journey from inexperienced fresher to corporate-ready manager.
Here’s how it all starts:
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The Initialization
Starting with a short pre-term startup session, you will be allotted your program specialization at the beginning of the program, based on your choice and a career assessment test that will help you decide what specialization suits your profile. Once this is done, you will be assigned into a cohort of students who will remain together throughout the program duration. With this, the first academic term of the program commences. This term, called “The Initialization” is of six months duration and delivers a set of 8 courses, which include core courses and specialization courses.
The Insight Sessions In parallel, you will begin a journey towards an enduring and rewarding career through the Insight Sessions. Insight is a range of workshops, seminars, field experiences and other sessions that will prepare you in ways that an academic program cannot- challenging you to build your attitudes, holistic management, character building, communication skills, analytical capabilities and more. Finally, you will engage in a co-curricular NGO/CSR live project with an NGO, NPO or Charitable Association to build your sensitivity to the harsh realities of the real world and understand what it means to be socially responsible.
The iConnect Core
Next comes the radically different part of the ITM PGDM program, the iConnect Core. iConnect Core is a 6-month industry immersion, but its designed to be much more than an extended summer project or internship. As part of a student team, you will be placed with companies to work on specific projects, and to support functional teams within the company and in the field. ITM faculty members, who will be embedded alongside you at the internship company will provide guidance and insight. They will support your work at the company, and will also mentor and train you when you are back in the classroom. The Regroup Sessions iConnect Core is designed to integrate industry and academics into a seamless experience. To make this happen, iConnect Core is structured to accommodate a set of 1 week academic interventions, called the Regroup Sessions, for every 4 weeks spent working full-time with the project company. During these 5 one-week “Regroup” sessions, students will attend one very intensive full-time course each week. In addition, each student’s performance of the last 4 weeks will be assessed via feedback from the Internship Manager and the embedded faculty. Note: In some cases, based on project/company requirements, up to two Regroup Sessions may be clubbed to give you an uninterrupted 8 weeks of industry immersion. The entire industry immersion, including the Regroup Sessions will be subject to concurrent evaluation by both the faculty and the project company, and will determine your overall performance in the ITM PGDM iConnect program.
The Consolidation
Once iConnect Core is completed, you will take up the next full-time academic term, called ‘The Consolidation’ from July – December 2013. In this session, you will take 6 advanced courses to complete your specialization focus and a second tranche of the Insight Sessions, designed to prepare for final placement. Final placement begins in October with recruiting companies coming onto campus for Pre-Placement Talks and short listing of candidates.
The Capstone
The final session of the ITM PGDM iConnect is The Capstone. True to its name, The Capstone is a real-world multi-disciplinary project taken up by teams of students, designed challenge their understanding of the various courses taught in the preceding terms and their proficiency in business analysis and strategy.
Reconnect
The Radically Different ITM PGDM ends with a life-long connection to the people who have made your experience so enriching, as you pursue your ambitions and professional goals. As an Alum of the ITM Group, you will get numerous opportunities to reconnect with your cohort and your faculties and help to extend the iConnect experience far beyond the boundaries of your business education. Besides, through our EEC programs that are offered all over India, you are always linked in with hundreds of executives across all functions in many corporations across India. Student Internship Testimonials
In addition to a thorough theoretical understanding of business, PGDM RMM students are encouraged to engage in practical aspects of business management through the proven case-based learning methodology, capstone project and ITM's Industry Immersion Program, which includes an internship at leading retail companies in India. Together, these help students appreciate the complexity of business through experiential learning. Summer Internship Project Experience.
Dishti Naik
Project Title: General Trade survey for Godrej Security solution
“I got an opportunity to be a part of Godrej Security Solutions, division of Godrej & Boyce Mfg. Co. Ltd. and work on a challenging research project as summer intern for three months.
My experience during these three months was exorbitantly memorable and exciting. While working I got to explore and learn many practical aspects of how a business works. I worked in Marketing division- Retail section of Godrej security solutions (GSS) and it was totally different experience because GSS started its retail division since few year back and it was in a very nascent stage.
My skills were polished not only academically but also professionally. In nutshell, by working for three months in Godrej have made me professionally sound and have increased my self confidence. I got a glimpse about duties and responsibilities of a marketing manager in a firm. Finally my working with Godrej has helped me to define my career goals and future prospects more clearly.”
Gregory Jose Chacko
Project Title: Aluminium extrusion industry in India at Sapa Group India Ltd.
"As a part of the academic curriculum we are supposed to do three months internship in the industry. Being interested in Pre sales and B-to-B marketing I chose to do an internship in a Swedish MNC called Sapa profiles. It being a manufacturing company gave me a lot of opportunity to understand the working of the industry and helped me connect and apply my one year of education in ITM in the Industry.This was a great learning opportunity for me as I got to experience the ground realities in the industry and could relate them to what I had I had studied in my first year. I also got the opportunity to interact with decision makers of my company and other companies and closely watch and learn from them."
In Built Dual Specialization
Along with the retail focus the course also has a marketing focus, which allows students to discover their area of interest and chose their career path accordingly. Those who choose to make careers in marketing get an in depth exposure not only to marketing but also to retail which is essential part of most business processes. To the retail student, this program offers a bouquet of courses which gives not only unbeatable breadth but in-depth knowledge as well. |







